Ello and the economics of social networks The Marketing Companion

The advent of Ello has been one of the most interesting developments of the year. The new social network promises a simple, ad-free platform to connect and share. Wait. Ad-free you say? In fact, the platform's founder, Paul Budnitz, has been making the media rounds proclaiming he "doesn't care about money." While there is probably more to this network than pure virtue, Ello is undeniably HOT, signing up 30,000 new users every HOUR. Many bloggers are trumpeting this little start-up as the Facebook killer but is that realistic? Is it possible? And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? Is this something important, or simply a reaction to failures of other networks? Tom Webster and I could not resist exploring this topic on our latest podcast which is sure to get you thinking about social media platforms in a new way. This is a jam-packed 30 minutes and just a few of the nuggets include ...
The advent of Ello has been one of the most interesting developments of the year. The new social network promises a simple, ad-free platform to connect and share. Wait. Ad-free you say? In fact, the platform's founder, Paul Budnitz, has been making the media rounds proclaiming he "doesn't care about money." While there is probably more to this network than pure virtue, Ello is undeniably HOT, signing up 30,000 new users every HOUR. Many bloggers are trumpeting this little start-up as the Facebook killer but is that realistic? Is it possible? And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? Is this something important, or simply a reaction to failures of other networks? Tom Webster and I could not resist exploring this topic on our latest podcast which is sure to get you thinking about social media platforms in a new way. This is a jam-packed 30 minutes and just a few of the nuggets include ...
Social media and the advertising "bargain" Ello and the implications for brands The economics of privacy -- Why don't Americans care? The biggest problem facing Ello -- it's not what you think! Dynamics of Ello may force better content Economic models that are under-utilized on the web Opt-in advertising for brands -- the future or a privacy nightmare? Ready to roll? Here we go:
Resources mentioned in this podcast
Ello
Scott Monty
The questions that aren't being asked about Ello, a blog post by Douglas Karr
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