38 min

Should you believe the "Meeker Report?" The Marketing Companion

    • Marketing

The annual "Meeker Report" is a treasure trove of digital marketing trends and facts that attract massive media attention each year. But can it be trusted?
Hosts Mark Schaefer and Tom Webster explain why the report is increasingly slanted toward the company's own investment portfolio and even includes a sponsored section of data this year. The podcast hosts also pluck out a few statistical surprises of note from the report.

The annual "Meeker Report" is a treasure trove of digital marketing trends and facts that attract massive media attention each year. But can it be trusted?
Hosts Mark Schaefer and Tom Webster explain why the report is increasingly slanted toward the company's own investment portfolio and even includes a sponsored section of data this year. The podcast hosts also pluck out a few statistical surprises of note from the report.

38 min

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