31 min

The end of lazy marketing The Marketing Companion

    • Marketing

Marketing insight isn't going to come from looking at the same data and statistics the whole market can see. Exploring lessons from Tom Webster's new speech, the Marketing Companion hosts connect the dots to show why the focus should be on small data, why the end of personas is near, and why content marketing has become "pay to play.

Marketing insight isn't going to come from looking at the same data and statistics the whole market can see. Exploring lessons from Tom Webster's new speech, the Marketing Companion hosts connect the dots to show why the focus should be on small data, why the end of personas is near, and why content marketing has become "pay to play.

31 min

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