Ep85- How to Build a Brand Using Art, Values, and Experience Design - Jody Levy of WTRMLN WTR The Food Startups Podcast

Jody Levy knew she was going to be an artist in 3rd grade when she got into the flow state painting a Georgia O'Keefe piece. Fast forward to 2016, her watermelon water drink WTRMLN WTR (website) will be nationwide in 7500 stores this summer. Cold pressing 14 million pounds of watermelons in 2016.

Last month, many of the Denver Broncos drank it before they went on to upset the Carolina Panthers in Super Bowl 50. How have they achieved success so quickly in one of the hardest industries around?

This episode will help you to think deeper about your company's branding and marketing. I credit a lot of Jody and her team's success to their comprehensive understanding and execution of experience design. You'll learn how to apply the concept to your food project and more:


How to think about storytelling
Experience design - how to pickup this invaluable skill
Brand ethos - tactics vs strategy
Why are there no vowels in the brand name
How they select their wellness experts
Utilizing waste melons (think Hungry Harvest)
Growing watermelons in Puerto Rico!
Appealing to the senses with your product
What is YOUR emotional connection to watermelon?
The corporate office in Manhattan - what's it like?

Selected links from the episode:
WTRMLN WTR
Denver Broncos