35 min
Ep101- How to Survive (and Thrive) with Purpose - Seth of Honest Tea The Food Startups Podcast
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- Business
Seth Goldman co-founded Honest® Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Thirteen years later they were acquired and are now a $160 million division of Coca-Cola.
Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea and Honest Kids® is the nation’s top-selling organic children/youth beverage.
The brands are carried in more than 100,000 outlets in the United States, including all Wendy’s and Chik-fil-A restaurants.
It was a long, tough, and fun road to get to where they are today. One of the best food business books I have ever read, Mission in a Bottle tells their story. I interviewed Seth about the book and he responded with sage advice for emerging food startups:
"I can't ask others to invest if I'm not completely invested in myself." The biggest mistakes that almost put the company under Why the company needs to shift and evolve along the way Dealing with competitors inside the tent "Creating a successful company depends on your ability to successfully two questions" How to sign on and have success with distributors Learnings from an unsuccessful run with Barnes + Noble How he sold Canada Dry Potomac after 4 years of rejections Why the "little things" add up and can make or break your company "You have to win in New York" - Learnings from a Red Sox fan On selling their company to Coca-Cola How Seth managed a harmonious and prolific relationship with his co-founder Negotiating shipping rates The main problems he sees in advising food startups Selected links from the episode:
Honest Tea
Mission in a Bottle (note from Matt: Read it!!)
Coca Cola Venturing & Emerging Brands
Ripple Foods
Beyond Meat
Calvert Investments
American Beverage Association
Bethesda Green
Seth Goldman co-founded Honest® Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Thirteen years later they were acquired and are now a $160 million division of Coca-Cola.
Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea and Honest Kids® is the nation’s top-selling organic children/youth beverage.
The brands are carried in more than 100,000 outlets in the United States, including all Wendy’s and Chik-fil-A restaurants.
It was a long, tough, and fun road to get to where they are today. One of the best food business books I have ever read, Mission in a Bottle tells their story. I interviewed Seth about the book and he responded with sage advice for emerging food startups:
"I can't ask others to invest if I'm not completely invested in myself." The biggest mistakes that almost put the company under Why the company needs to shift and evolve along the way Dealing with competitors inside the tent "Creating a successful company depends on your ability to successfully two questions" How to sign on and have success with distributors Learnings from an unsuccessful run with Barnes + Noble How he sold Canada Dry Potomac after 4 years of rejections Why the "little things" add up and can make or break your company "You have to win in New York" - Learnings from a Red Sox fan On selling their company to Coca-Cola How Seth managed a harmonious and prolific relationship with his co-founder Negotiating shipping rates The main problems he sees in advising food startups Selected links from the episode:
Honest Tea
Mission in a Bottle (note from Matt: Read it!!)
Coca Cola Venturing & Emerging Brands
Ripple Foods
Beyond Meat
Calvert Investments
American Beverage Association
Bethesda Green
35 min