31 min
Ep151- #1 on Amazon + Road Trip Retail Strategy - Alex of Bizzy Coffee The Food Startups Podcast
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- Business
When I asked Alex how they came up with the idea for an energy shot. It was simple: Our customers told us.
Before the interview, I thought: "Why would anyone start a cold-brew coffee company? There are so many on the market already."
I quickly learned the unique value proposition of Bizzy Coffee from a product and brand perspective.
The co-founder, Alex French sat down to talk with me on the final leg of their East Coast #vanlife tour.
And it was quite the success: they were able to sell into 200 new stores with 500 prospects in the pipeline. There is a lot we can learn from Bizzy Coffee:
Ranking #1 in amazon for cold brew coffee Finding product opportunities using internet metrics A/B testing and online customer feedback How to run a successful promotion tour Door-to-door retail sales tips Navigate the chicken and egg problem with distributors and retail The National Coop Grocers association Key metrics that many founders overlook Buying and equipping a van for your brand Why you need company "gear" Understanding why customers use your product
When I asked Alex how they came up with the idea for an energy shot. It was simple: Our customers told us.
Before the interview, I thought: "Why would anyone start a cold-brew coffee company? There are so many on the market already."
I quickly learned the unique value proposition of Bizzy Coffee from a product and brand perspective.
The co-founder, Alex French sat down to talk with me on the final leg of their East Coast #vanlife tour.
And it was quite the success: they were able to sell into 200 new stores with 500 prospects in the pipeline. There is a lot we can learn from Bizzy Coffee:
Ranking #1 in amazon for cold brew coffee Finding product opportunities using internet metrics A/B testing and online customer feedback How to run a successful promotion tour Door-to-door retail sales tips Navigate the chicken and egg problem with distributors and retail The National Coop Grocers association Key metrics that many founders overlook Buying and equipping a van for your brand Why you need company "gear" Understanding why customers use your product
31 min