48 min
Media Masters - Heidi Dawson Media Masters
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- Entrepreneurship
Heidi Dawson is the Editor of BBC Radio 5 Live. In this in-depth interview, she champions their move to Salford’s MediaCityUK, welcoming a “less London-centric view”; advocates podcasting as the key to unlocking a younger audience; recounts how a work trip to Jerusalem profoundly changed her journalism; talks through her ambitious plans to grow the station, and hits back at critics who describe it as “bloke-ish”.
Heidi Dawson is the Editor of BBC Radio 5 Live. In this in-depth interview, she champions their move to Salford’s MediaCityUK, welcoming a “less London-centric view”; advocates podcasting as the key to unlocking a younger audience; recounts how a work trip to Jerusalem profoundly changed her journalism; talks through her ambitious plans to grow the station, and hits back at critics who describe it as “bloke-ish”.
48 min