36 min

Are Podcasters Entertainers‪?‬ School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

    • Marketing

I went to two concerts this weekend and underneath all the education and information, podcasters are entertainers.  If you're not entertaining your audience, you're losing them. Dictionary.com defines entertain as, "to hold the attention of pleasantly or agreeably; divert; amuse." We need to hold people's attention. The concerts I saw this weekend were Jonny Lang and King's X. Two Concerts by musicians with track records going all the way back to 1980 (King's X) and 1995 (Lang). Jonny Lang released his major label debut when he was 15 years old. Both bands had music in the rotation on MTV (for those that remember MTV) 
So what does this have to do with Podcasting? Well as both of these bands are now "Indie" we can learn from them. 
Have a Crappy Opening Act
In both instances, the promoters of these shows picked HORRENDOUS opening acts. While the bands have little if nothing at all to do with this, it does make them sound better.
Know what you're going to say
Both of these bands have what are called set lists. This lists the songs in the order. It's only game plan and can be changed, but when they hit the stage they have a pretty idea of what is going to happen in the next 60-90 minutes. 
As a podcaster you should have a pretty good idea of where you are going when you press record. I know this seems common sense, but I often here shows start with what should be pregame chatter, "Did you want to talk about _____?" This should've been decided before the microphone was turned on. It's not like the guys in King's X have a big "LADIES AND GENTLEMEN KING'S X" and then Doug and Ty look at each other and ask, "Should we do Groove Machine?"
I recently read a book about Van Halen, and bands of this caliber practice the same set for months to make sure everything is smooth. 
For the Love of God put the good stuff first
There is a reason the news often starts with the phrase "Our top story tonight." Both bands came out with great up-tempo songs to get the crowd engaged.
3. Be Original
Jonny Lang sounded like he was 15 going on 48 when he came out of the gate. He has a voice that is very distinct, and you know its him.
Kings X has a very distinct sound. Did they do something way outside the box? Yes and No. They tune their guitars lower than what is considered standard, and they use a slightly different tuning (for the musicians they tune to C instead of E, and they use Drop D (not C) tuning). So while a little outside the box, all they did was twist a few knobs. These small twists (combined with awesome musicianship) makes them very identifiable. 
4. Listen to Your Audience
During one song Jonny was playing and singing with his guitar. This is called "Scat singing" and it was pretty cool (and I hate scat singing). The crowd really came alive. Sure enough later in the evening he brought it back. 
All night King's X fans were shouting requests (they have quite a few albums). One song is called, "King" and one person kept screaming, "Are you going to play King?" Well, they weren't because I was in the front row leaning on the stage and could read their set list (and I took after the convert). Before their first encore, they swapped added it. 
5. You Can't Make Everyone Happy
One dufas at the Kings X show wrote a note with a song request and was very persistent. Eventually, the lead singer stated they had a set list, and they are prepared to play and some they are not. 
6. Have a Cool Logo if You Want to Sell Merchandise
Jonny Lang's t-shirt was boring. They pictured his latest album cover which has his picture on it. With the music business in a mess, musicians make a fair amount of money from merchandise sales. For those who want to keepsake from the concert, the traditional "Album cover" t-shirt will do. King's X has a cool logo, with the phrase "First Church of Rock and Roll" with the saying "May the Groove be With you" You want to wear this shirt BECAUSE IT'S A COOL SHIRT.
The other thing

I went to two concerts this weekend and underneath all the education and information, podcasters are entertainers.  If you're not entertaining your audience, you're losing them. Dictionary.com defines entertain as, "to hold the attention of pleasantly or agreeably; divert; amuse." We need to hold people's attention. The concerts I saw this weekend were Jonny Lang and King's X. Two Concerts by musicians with track records going all the way back to 1980 (King's X) and 1995 (Lang). Jonny Lang released his major label debut when he was 15 years old. Both bands had music in the rotation on MTV (for those that remember MTV) 
So what does this have to do with Podcasting? Well as both of these bands are now "Indie" we can learn from them. 
Have a Crappy Opening Act
In both instances, the promoters of these shows picked HORRENDOUS opening acts. While the bands have little if nothing at all to do with this, it does make them sound better.
Know what you're going to say
Both of these bands have what are called set lists. This lists the songs in the order. It's only game plan and can be changed, but when they hit the stage they have a pretty idea of what is going to happen in the next 60-90 minutes. 
As a podcaster you should have a pretty good idea of where you are going when you press record. I know this seems common sense, but I often here shows start with what should be pregame chatter, "Did you want to talk about _____?" This should've been decided before the microphone was turned on. It's not like the guys in King's X have a big "LADIES AND GENTLEMEN KING'S X" and then Doug and Ty look at each other and ask, "Should we do Groove Machine?"
I recently read a book about Van Halen, and bands of this caliber practice the same set for months to make sure everything is smooth. 
For the Love of God put the good stuff first
There is a reason the news often starts with the phrase "Our top story tonight." Both bands came out with great up-tempo songs to get the crowd engaged.
3. Be Original
Jonny Lang sounded like he was 15 going on 48 when he came out of the gate. He has a voice that is very distinct, and you know its him.
Kings X has a very distinct sound. Did they do something way outside the box? Yes and No. They tune their guitars lower than what is considered standard, and they use a slightly different tuning (for the musicians they tune to C instead of E, and they use Drop D (not C) tuning). So while a little outside the box, all they did was twist a few knobs. These small twists (combined with awesome musicianship) makes them very identifiable. 
4. Listen to Your Audience
During one song Jonny was playing and singing with his guitar. This is called "Scat singing" and it was pretty cool (and I hate scat singing). The crowd really came alive. Sure enough later in the evening he brought it back. 
All night King's X fans were shouting requests (they have quite a few albums). One song is called, "King" and one person kept screaming, "Are you going to play King?" Well, they weren't because I was in the front row leaning on the stage and could read their set list (and I took after the convert). Before their first encore, they swapped added it. 
5. You Can't Make Everyone Happy
One dufas at the Kings X show wrote a note with a song request and was very persistent. Eventually, the lead singer stated they had a set list, and they are prepared to play and some they are not. 
6. Have a Cool Logo if You Want to Sell Merchandise
Jonny Lang's t-shirt was boring. They pictured his latest album cover which has his picture on it. With the music business in a mess, musicians make a fair amount of money from merchandise sales. For those who want to keepsake from the concert, the traditional "Album cover" t-shirt will do. King's X has a cool logo, with the phrase "First Church of Rock and Roll" with the saying "May the Groove be With you" You want to wear this shirt BECAUSE IT'S A COOL SHIRT.
The other thing

36 min