15 min
MBA1371 The Do’s and Don’ts of Comparison Pages The $100 MBA Show
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- Careers
Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective?
Spoiler alert: no, they’re not.
Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as weapons to demolish the competition, when they should be using them to make the best case for the right fit.
We’ll share examples of websites that do it right, and explain what’s wrong with sites that use comparisons as an opportunity to talk smack. With a properly crafted comparison page, you won’t need to “hurt” the competition — you’ll just make an honest case for why your product is the right choice.
Learn how to compare and contrast the smart way. Click Play!
Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective?
Spoiler alert: no, they’re not.
Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as weapons to demolish the competition, when they should be using them to make the best case for the right fit.
We’ll share examples of websites that do it right, and explain what’s wrong with sites that use comparisons as an opportunity to talk smack. With a properly crafted comparison page, you won’t need to “hurt” the competition — you’ll just make an honest case for why your product is the right choice.
Learn how to compare and contrast the smart way. Click Play!
15 min