12 min
MBA1569 Take The Pricing Challenge The $100 MBA Show
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- Careers
We dare you.
Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do it this month, and you’ll learn something very powerful. You’ll learn that you can charge more than you think — without pissing off your customers.
And there’s one way to prove it.
A few factors keep small business’ prices artificially low. Mostly, it’s fear. Fear that your product isn’t worth that much, or that customers will be scared off. Sometimes, it’s just complacency — you’ve been charging the same amount forever.
But if you’re not growing, you’re dying.
You may be shocked at how undramatic a price hike can be. We’re asking listeners to make a modest increase in price, then tell us about it in an iTunes review. We’ll give your business a shout-out, and show everyone why raising prices isn’t just a good idea — it’s a must.
Remember: a modest increase doesn’t make a big difference to any individual consumer. But it can make a huge difference in your total revenue. Hear the details of the challenge, and get ready for some black ink. Click Play!
We dare you.
Seriously, we want you to do this. Raise your prices, even if it’s just a little. Do it this month, and you’ll learn something very powerful. You’ll learn that you can charge more than you think — without pissing off your customers.
And there’s one way to prove it.
A few factors keep small business’ prices artificially low. Mostly, it’s fear. Fear that your product isn’t worth that much, or that customers will be scared off. Sometimes, it’s just complacency — you’ve been charging the same amount forever.
But if you’re not growing, you’re dying.
You may be shocked at how undramatic a price hike can be. We’re asking listeners to make a modest increase in price, then tell us about it in an iTunes review. We’ll give your business a shout-out, and show everyone why raising prices isn’t just a good idea — it’s a must.
Remember: a modest increase doesn’t make a big difference to any individual consumer. But it can make a huge difference in your total revenue. Hear the details of the challenge, and get ready for some black ink. Click Play!
12 min