Breaking Walls James Scully

At 11:15PM over Mutual’s WOR in New York, Duke Ellington was on the air with music from The famous Hurricane Nightclub on 49th street and broadway in New York City.

The next day, The British Royal Air Force dropped a record thirty-six hundred tons of bombs in a single raid on Germany, France and Belgium.

On Tuesday April 11th, the Soviets took more northern territory in Crimea. German forces immediately began a withdrawal.

That same day, the U.S. sunk a Japanese destroyer and a German submarine.

One thing was clear as the calendar turned to mid-April, the Allies were piling up victories and the Axis powers knew they needed to do something to stem the turning tide of war. Although we know now that D-Day would happen in June, both sides knew a big invasion was coming.

In the meantime, those people in midtown Manhattan could dance and drink the night away. After all, tomorrow is never guaranteed.

At 10:30PM eastern time on NBC’s WEAF, The Bob Crosby Show took to the air in New York with the just-heard Les Tremayne as co-host and Shirley Mitchell as the special guest. This episode’s rating was 13.8. Earlier this evening, Shirley Mitchell played Leila Ransom on NBC’s The Great Gildersleeve.

Opposite The Bob Crosby Show, The Adventures of The Thin Man took to the air on CBS. Based on the 1934 film starring William Powell and Myrna Loy, both Les Tremayne and Les Damon at times co-starred with Claudia Morgan as Nick and Nora Charles.

Nick Charles was a retired private eye who just couldn’t stay away from murder. The Thin Man gave its listeners all the censor would allow. Morgan cooed invitingly: she mouthed long, drawn-out kisses and kidded Nicky-darling about his outlandish pajamas. One critic strongly objected to the “oohhs” and “aahhs” and “mmmm’s’’ during kisses. But as feminine and cozy as Claudia Morgan played Nora, LIFE noted that “she can step across pools of blood with all the calm delicacy of a lady-in-waiting.”

Parker Fennelly played Sheriff Ebenezer Williams. The rating for this episode was 16.1. Roughly twelve million people tuned in.

In the Spring of 1944, Fred Allen was finishing up his fourth season as host of The Texaco Star Theater on CBS. He’d been on the air for over a decade, but it was while he was hosting Texaco on December 6th, 1942 that Fred debuted Allen’s Alley.

Allen used to read the newspaper column of O.O. McIntyre, called “Thoughts While Strolling.” McIntyre wrote about sights and sounds he’d met walking through the shabby streets of New York’s Chinatown and The Bowery. Allen felt that this kind of routine could come off very well on radio.

A loud-mouth politician had possibilities. Actor Jack Smart voiced Senator Bloat. John Doe was another early character. Portrayed by John Brown, Doe was an average man squeezed by life from all angles. Alan Reed voiced Falstaff Openshaw, the poet.

There was a Greek restaurant owner, an old maid, and a Russian. The segment was always launched with Portland Hoffa asking what question Alen had for the Alley occupants that week. Then they’d knock on various doors.

Eventually many of these characters gave way to the most popular incarnation of the Alley with Minerva Pious’ jewish Mrs. Nussbaum, Peter Donald’s irish Ajax Cassidy, Kenny Delmare’s the Southern Senator Claghorn, and Parker Fennelly’s rural New England Titus Moody.

The entire alley was allotted five minutes with laughter. Each character had seventy-five seconds for their lines. This was an issue because the program often ran overtime. It eventually caused the whole show to get cut off the air by network executives.

The New York Herald-Tribune critic John Crosby later wrote that part of what made Fred's battles with censorship so difficult was that "the man assigned to review his scripts frankly admitted he didn't understand Allen's peculiar brand of humor at all."

Regardless, the agency and network people couldn’t argue with Allen’s ratings. He was consistently a top-twenty show, and in April of 1944 he was being heard by more than thirteen million people. On Easter Sunday at 9:30PM New York time, his special guest was actor Reginald Gardiner. Together they presented a sketch spoofing Sherlock Holmes called Fetlock Bones.

Unfortunately, the fight was getting to Fred Allen. After this season, Allen quit The Texaco Star Theater as high blood pressure forced him off the air.

Edgar Bergen first came to the attention of American audiences on Rudy Vallée’s NBC Royal Gelatin Hour on December 17th, 1936. How could ventriloquism work on radio? Perhaps Rudy Vallée himself put it best the night Bergen debuted.

Five months later NBC gave Bergen his own show on Sundays at 8PM. He was an instant smash hit. Don Ameche worked with Bergen in those years. He was emcee on December 12th, 1937 when Mae West was the guest for an innuendo heavy skit called “Adam and Eve.”

Over the next six seasons his show was never rated lower than fourth. Twice it was the country’s top program. On April 9th, 1944 Bergen’s rating was 27.1. Roughly twenty million people were tuned in live, coast-to-coast from WEAF in New York at 8PM eastern and 5PM pacific over KFI. This is that entire Easter Sunday broadcast.

At 7PM eastern time over Mutual Broadcasting’s flagship WOR, The Mysterious Traveler went on the air. Written and directed by Robert Arthur and David Kogan, The Mysterious Traveler debuted on Mutual December 5th, 1943.

Maurice Tarplin played the title role with a good-natured malevolence. The traveler mostly narrated from an omniscient perch.

He rode a phantom train by night. The opening signature was the distant wail of a locomotive whistle, fading in gradually until the rumble of the train could be heard.

David Kogan and Robert Arthur had met in Greenwich Village, New York, partnering on Mutual’s Dark Destiny.

After it was canceled, they came up with the Mysterious Traveler concept and prepared three sample scripts. Norman Livingston bought it for WOR.

As independent producers, they were paid a flat rate for the whole package. Any money they saved by using the same actor in multiple roles went into their own pockets, so they used the best character actors in New York. Kogan also directed the series. On Easter Sunday, episode 19, “Beware of Tomorrow,” aired just as a gloomy dusk descended upon New York.

Opposite The Mysterious Traveler, The Jack Benny Program signed on live, coast-to-coast at 7PM from WEAF in New York and at 4PM from KFI in Los Angeles. By April of 1944, Benny’s writing team consisted of Sam Perrin, Milt Josefsberg, John Tackaberry, and this man, George Balzer.

By the spring of 1944, General Foods had been sponsoring the program for ten years, first with Jell-O and then Grape Nuts Flakes. Benny’s ratings had quietly been slipping since 1941. At the end of this season, his contract with General Foods was up.

There was tension between the two parties because Benny had helped save Jell-O from going out of business. Benny had full control of his show. NBC also guaranteed his Sunday time slot for as long as he wanted it. This position allowed Benny to sell his program to the highest bidder.

George W. Hill, the President of American Tobacco, wanted Benny’s show. His chief account executive was thirty-six-year-old Pat Weaver, the future president of NBC. Benny’s management team quietly held a sealed auction for sponsorship on February 24th.

A surprise winner was announced: Ruthrauff & Ryan, agency for American Tobacco’s Pall Mall cigarettes, bid twenty-five thousand dollars per-week for three thirty-five week seasons. The weekly money was payable to Benny for all payroll and production costs. They also included an additional two-hundred-thousand dollars over the three years for marketing and promotion.

American Tobacco also agreed to pay for any network and carrier line charges. The advertising community was stunned.

The Easter Sunday program was Pall Mall’s audition. In the end, this would be the only Jack Benny episode to have a Pall Mall commercial.

Pat Weaver and George W. Hill knew no one would take Ruthrauff & Ryan’s bid for Pall Mall seriously. Had Foote, Cone & Belding, American Tobacco’s agency for its top cigarette, Lucky Strike, entered the fray, the attention would have driven up the price.

The last Benny show sponsored by General Foods was June 4th, 1944. Benny took out a full page ad in Variety thanking General Foods for ten years of sponsorship. In August, he left on a three-week USO tour of Australia and the South Pacific.

On August 28th, American Tobacco announced that Pall Mall’s sales didn’t justify a twenty-five thousand dollar per week expenditure. Lucky Strike would sponsor the show. The following week they announced a comprehensive, multimedia ad campaign. It was estimated to cost over a quarter million dollars. Lucky Strike would sponsor The Jack Benny Program beginning October 1st, 1944.

When we were last with Throckmorton P. Gildersleeve in episode 149 of Breaking Walls he was gearing up for his local mayoral campaign, while simultaneously struggling to break away from his ex-fiancé Leila Ransom, voiced by the just-heart Shirley Mitchell. On Easter Sunday, Gildy’s mayoral campaign for Summerfield officially began, and he went to church.

This episode took to the air at 6:30PM eastern time over WEAF in New York. Its rating was 17.9. Nearly fourteen million people tuned in while having Easter Sunday dinner.