For more show notes, tools and resources, please visit: https://www.feisworld.com/blog/joanna-penn
Joanna Penn (https://www.thecreativepenn.com/) helps authors make a living writing through her bestselling books, courses and podcast. She's an award-winning entrepreneur, international professional speaker and also writes bestselling thrillers and dark fantasy novels.
Joanna Penn’s main website - thecreativepenn.com has over 800,000 unique visitors each month
She is from the UK and she currently lives in London
She posted her first blog post on TheCreativePenn.com on December 3rd, 2018
She runs a 6-figure business today. (She hit 6-figure for the first time in 2015 and her husband joined the business shortly after)
Joanna has been podcasting for over 10 years before it was called podcasting (but downloadable audios)
She has two podcasts - The Creative Penn Podcast and her new podcast called Books and Travel
She’s on Patreon and has nearly 700 patrons (as of October 2019)
In this episode, we talk about:
How Joanna got started
How you can begin doing your creative work (writing, podcasting, filmmaking, whatever it may be)
Why it’s important to start a business you're passionate about and you can be consistent
The truth about finding your niche
The trends of podcasting over the past 10 years (and why you should consider getting transcripts for your podcast - Joanna uses Trint.com)
Why your listeners want to learn more about you
What to avoid as a creator (hint: create a big bucket for your brand so you can change over time)
How Joanna created “scalable income” and what these income streams are (her incomes is currently 95% scalable)
Find role models who are making a living in the way that you want to. And that's not just about like the products they have. It's about the lifestyle they live.
Find someone who's making money and has a life that you would like to live and then see how they did it.
The idea of scalable, the fact that it's not about your time. These are sort of principles that can free you from the day job mentality.
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