S611: Paul Reynolds Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

"Put yourself in the shoes of others and make it part of your core values; it's the basis of customer-centered ideology.” ~Paul Reynolds

This week's Habits2Goals interview spotlights a phenomenal CEO and entrepreneur, Paul Reynolds, whose business insights come fast and furious.
Paul is a lifelong entrepreneur and the CEO of EasiHair Pro, a leader in the hair extension industry that utilizes a revolutionary tape-in method.
Growing up in Capetown, South Africa, with an entrepreneurial father, Paul learned the value of both hard work and taking time to enjoy life. He immigrated to the U.S. with his family, attended San Diego State University, and dreamed of owning his own business. His father steered him toward an accounting career to prepare him for the rigors and challenges of entrepreneurship, and while he enjoyed the work, he yearned for the freedom of working for himself.
He figured out that "niches bring riches" and was inspired by his father's wig business to found EasiHair. Wigs were a niche, and hair extensions were a niche, and digging deeper, he realized a new, innovative form of hair extensions would be a profitable untapped niche. He was right, and his venture evolved into EasiHair Pro. 
In the process, he learned valuable lessons about learning what you truly need instead of what you think you need—knowledge that informed his core business values and direction.
Listen in for a unique perspective on growing a business by identifying a niche, the importance of relationships and values in business, creating a customer-centered ideology, and understanding why slow is sometimes fast. 
Enjoy the episode!
LEARN MORE ABOUT PAUL REYNOLDS AND EASIHAIR PRO
EasiHairPro.com
TRANSFORMATIVE BOOKS RECOMMENDED BY PAUL REYNOLDS
Mastering the Rockefeller Habits, by Verne Harnish
Who: A Method for Hiring, by Geoff Smart and Randy Street
Out of America, by Keith Richburg
TECH TOOLS RECOMMENDED BY PAUL REYNOLDS
Microsoft Teams
6 Things I Wish I'd Learned at 20, Podcast
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TOOLS/BOOKS WE RECOMMEND:
Grab your FREE copy of As a Man Thinketh (PDF) right here:
As a Man Thinketh
The 3 C's of SucCcess (Mitch W. Steel)

The Psychology of Achievement (Brian Tracy)
The Power of Positive Thinking (Norman Vincent Peale)
The Magic of Thinking BIG! (David Schwartz)
Think & Grow Rich (Napoleon Hill)
The Success Principles (Jack Canfield)
Getting Things Done! (Allen's Great Book!)
TRELLO!
**HABIT FACTOR RESOURCES!!**

The New HabitXP Planner!
(FREE! The Habit Factor's Tracking Template)
The Habit Factor® (website: BLOG, tips, tools and other resources)
The Habit Factor® Book (Amazon Kindle)
The Pressure Paradox® Book (Amazon Kindle)
The Habit Factor app (iOS, Android)
The Pressure Paradox™
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Free Webinar: (Mini Course) Why Happiness is a Habit and how to cultivate it!
Free Webinar: (Mini Course) Focus & Discipline
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