17 min
21. Eponyms I: The Ballad of Bic and Biro The Allusionist
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- Arts
Naming something after yourself: a grand display of egomania, or the humble willingness to be overshadowed by your own product? Stationery expert James Ward tells the tale of the people who begat the eponymous ballpoint pens Bic and Biro, because,
Naming something after yourself: a grand display of egomania, or the humble willingness to be overshadowed by your own product? Stationery expert James Ward tells the tale of the people who begat the eponymous ballpoint pens Bic and Biro, because,
17 min