There is no magic formula - Illustrator Ruud Hendriks Being Freelance

Ruud launched an illustration studio after finishing university in the Netherlands. It took some time to get it off the ground and he lived off pot noodles in the not-so-sunny Scotland for years. Despite the tough times, he held strong and he’s now enjoying the heat in Portugal, with a steady flow of commissions coming in via word of mouth and social media.