80 episodes

At TurnKey Product Management, we help brands sell over 8-figures per year on Amazon. On this podcast, we are sharing with you the tips and tricks of Amazon, how we are helping clients up-level their Amazon game, and you'll hear from other sellers and experts who have walked the road before you. This is your go-to resource for everything Amazon! If you're in need more more Amazon support you can visit: www.TurnKeyProductManagement.com, and be sure to follow us on Instagram @TurnKeyProductManagement, on Facebook at https://www.facebook.com/TurnkeyProductManagement/, or at our YouTube Channel https://www.youtube.com/channel/UCdm_yE3z7vJ1xjKjZaKE2Sw.

Playbook for Amazon Podcast Jeff Lieber

    • Business
    • 4.9 • 50 Ratings

At TurnKey Product Management, we help brands sell over 8-figures per year on Amazon. On this podcast, we are sharing with you the tips and tricks of Amazon, how we are helping clients up-level their Amazon game, and you'll hear from other sellers and experts who have walked the road before you. This is your go-to resource for everything Amazon! If you're in need more more Amazon support you can visit: www.TurnKeyProductManagement.com, and be sure to follow us on Instagram @TurnKeyProductManagement, on Facebook at https://www.facebook.com/TurnkeyProductManagement/, or at our YouTube Channel https://www.youtube.com/channel/UCdm_yE3z7vJ1xjKjZaKE2Sw.

    Episode 61: Amazon DSP GEO Tag Interview With Adam & Jenna

    Episode 61: Amazon DSP GEO Tag Interview With Adam & Jenna

    Playbook for Amazon Podcast Episode 61 - Amazon DSP GEO Tag Interview With Adam & Jenna

    What’s New on Amazon July 2022 with Jenna

    What’s New on Amazon July 2022 with Jenna

    https://www.youtube.com/watch?v=6lzC5d491E8

    Now that Prime Day has passed it is important to do the following:

    Make sure you are requesting a review on the influx of ordersFor those of you that have a ReviewFunnel make sure we are set up to ask for the review but also get continuous follow upsStart implementing regular promotions again:– Coupon Clippings– Lightning Deals– 7 Day DealsImplement customer engagements if you haven’t done so already

    The event is expected to fall between the end of September and early October



    * The event is expected to fall between the end of September and early OctoberInventory must be inbound by September 12th in order to be to the FBA warehouses on time for the eventPromotions– Lightning Deals– Right now this is the only promotion being offered– We expect more will be offered soon– Book these by Friday (7/22)Amazon Posts and Customer– Engagements– Once the date is announced we suggest scheduling out both Amazon– Posts and Customer – Engagements for the day of– It should feature products you are having the deal on

    Still Not Sure How to Launch Products on Amazon?

    Use our years of Amazon experience to your advantage. 

    Learn more about our services today! Schedule a call with one of our Amazon Experts.



    Talk With An Amazon Expert

    • 1 hr 2 min
    Market Updates for Preparing Your Amazon Brand for Sale

    Market Updates for Preparing Your Amazon Brand for Sale

    https://www.youtube.com/watch?v=vitxQo5gcPw

    What expert says about the state of the market

    The economy, Amazon, and the market for selling your business is crazy right now! Listen to Jeff Lieber and the team from the FBA Broker give a full market update in our latest podcast episode of the Playbook For Amazon podcast filled with tips on what you can do to maximize your opportunity this year! There's a ton of potential out there, go take it!

     During this conversation, they discuss the state of the market and how consumer behavior has been affected, as well as which buyers are still acquiring. We end with the MASSIVE opportunities for eCommerce business owners scaling a brand in this economy and trust me, you don't want to miss this one!

    Still Not Sure How to Launch Products on Amazon?

    Use our years of Amazon experience to your advantage. 

    Learn more about our services today! Schedule a call with one of our Amazon Experts.





    Talk With An Amazon Expert

    • 1 hr 2 min
    Amazon Product Selection & International Expansion of Zonguru

    Amazon Product Selection & International Expansion of Zonguru

    https://youtu.be/cNXP8N1dV3Q



    Trying to figure out how to do product research?



    When it comes to analyzing ecommerce markets, there’s one thing that matters the most.



    It’s a product/market fit.



    Don’t get too caught up on specific products, it's the product research niche that you need to key in on for your winning product.



    You don’t want to spend money and time on a product that no one or very few people want. That is why keyword research is a good idea.



    Demand alone isn’t enough. You need to make sure that your niche has a marketing opportunity for your online business.



    In this episode with Jon Tilley of Zonguru, let’s talk more about finding amazing product opportunities, analyzing your market and the best approach when you want to expand your Amazon business internationally.



    Get the best deal on Zonguru here:

    https://turnkeyproductmanagement.com/zonguru

    Timestamp:



    * 00:55:22 - What is the story behind Zonguru?

    * 04:44:12 - Any tips on finding amazing product opportunities on Amazon?

    * 13:03:24 - Are there any tips for testing out international waters when you want to expand your Amazon business?

    * 16:34:01 - Strategies for boosting conversions.

    * 24:03:22 - Connect with Jon Tilly.



    Still Not Sure How to Launch Products on Amazon?

    Use our years of Amazon experience to your advantage. 

    Learn more about our services today! Schedule a call with one of our Amazon Experts.





    Talk With An Amazon Expert

    • 26 min
    What’s New on Amazon June 2022 with Jenna

    What’s New on Amazon June 2022 with Jenna

    New Brand Analytics search dashboards are now available



    * There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand.

    * The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. 

    * The Search Query Performance dashboard answers the question, “what queries led customers to my product?” and includes Brand and ASIN level performance for each query.



    For each term it will break down the following:



    Query Volume 

    Impressions 

    Clicks 

    Add to Carts 

    Purchases 



    Helps you determine what terms are converting for you the best not only for the PPC side of things but also organically 

    For each product it will have the following:



    Impressions 

    Clicks 

    Add to Carts 

    Purchases 



    This can really help on the conversion side of things, you can see how many people added the product to the cart and how many actually led to a purchase. Based on this you can decide if your listing is enticing enough. 

    Still Not Sure How to Launch Products on Amazon?

    Use our years of Amazon experience to your advantage. 

    Learn more about our services today! Schedule a call with one of our Amazon Experts.





    Talk With An Amazon Expert

    • 6 min
    What’s New on Amazon May 2022 with Jenna

    What’s New on Amazon May 2022 with Jenna

    Supply Chain Issues are on the rise for those selling physical products. This can lead to tons of issues including being sold out on Amazon for long periods of time.











    For those of you in that situation, you are able to take Amazon Pre Orders, here is how you do it:



    Create an FBM listing for your product (if you do not already have one)

    You will then edit the listing to go to the back end 

    And then set an “Offer Start Date” 



    Here are some things to keep in mind when using Amazon Pre Orders :



    The preorder date must be 30 days or less from the time you are setting it 

    The preorder date is not flexible so once you set the date you need to make sure you can hit the actual date, if you are not 100% you should not use pre orders



    With this feature you will be able to get in stock faster and as a result get sales coming in faster  

    Still Not Sure How to Launch Products on Amazon?

    Use our years of Amazon experience to your advantage. 

    Learn more about our services today! Schedule a call with one of our Amazon Experts.



    Talk With An Amazon Expert

    • 34 min

Customer Reviews

4.9 out of 5
50 Ratings

50 Ratings

kevin9560 ,

Great Podcast!

I’ve been listening to Jeff and Jenna from Turnkey Product Management for a little while and they give some great up to date amazon strategies. Definitely recommend listening if you sell on Amazon or plan on selling. Keep up the good work!

Kevin Sanderson ,

Helpful Content

Jeff has experience as both a seller and someone who manages 7-figure+ accounts. This podcast is a great listen for anyone looking to grow their sales on Amazon.

LarryHxh ,

Valuable Insights and Actionable Content

I've been following Jeff and his team at Turnkey for a while now, and their online content has always been very valuable. This podcast is just an expansion of even more valuable and actionable information, in addition to great case studies that I find very insightful. This is a must listen to podcast for anyone selling on or even interested in selling their products on Amazon.

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