Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships.
Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital.
I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey.
Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.
Changing Your Brain to Reach Your Goals (with Frank Wedde, CEO, Memolife)
Have you ever wondered why it’s so darn hard to remember what happened in your last meeting?
Or why it’s so difficult to change? Or learn a new skill?
It comes down to your brain, which was designed about 10,000 years ago.
A brain that was meant to escape lions and tigers, not one meant to deal with a fast-moving and modern society.
When your brain feels like it’s in fight/ flight/ freeze mode, it is extremely difficult to be productive and creative. Both, of which, are important to a healthy personal and professional life.
Connecting with Your Target Audience Through Video (with Marianne Bratt Ricketts, CEO & Founder, Vibbio)
Videos engage. They educate and they help us to remember things in ways that written text cannot.
Surprisingly, one of the most important places to use videos is towards your own internal employees.
According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles.
So how do you get started using video as a communication tool inside your company?
Building Trust through Public Speaking, Communication and Leadership (with Nils Apeland, CEO and Founder, Talerlisten)
Regardless of your position in an organization, you will have to sell-in your idea at one point or another.
Selling-in usually requires that you do it in plenum.
Sometimes you have to do it as a public speaker…. On a stage.
Most people quake in their shoes when they hear the words “public speaking.”
But this is one of the best ways to form connections, influence decisions and motivate change.
The Power of Storytelling, Customer Feedback and Long-Term Relationships (with Christoffer Omberg, CEO & Co-founder Oslo Business Forum)
People are not machines. They’re human beings.
And for most humans, emotions weigh heavier than logic.
That’s why stories are so powerful.
Stories make the intangible tangible, the boring exciting and the impossible possible.
No one knows this better than @Christoffer Omberg, CEO & Co-founder of Oslo Business Forum.
In this week's episode, we hear how two university dropouts with only 1 MNOK between them ended up creating Norway's largest networking and leadership conference.
How to Personalize at Scale (with Mikko Honkanen, CEO & Co-founder, Vainu)
Buyers want to be treated as people, not as numbers.
So why do 70% of customers still feel like their experience is impersonal and generic?
In this week’s podcast, I chat with Mikko Honkanen, CEO and co-founder of Finnish sales intellgence platform, Vainu.
We talk about how sales and marketing teams can use data to find the right ICP, personalize at scale and enhance buyer experiences.
How to Connect with Your Audience: Copywriting, Communication and Golden Shoes (with Christine Calvert, Text Doctor)
How can you connect better with buyers?
So many B2B professionals think using words like “digitalization”, “seamless” and “customer experience” will do the trick, but what you end up getting is the opposite effect.
I thought I understood the facets of diversity. However, I learned in the podcast that it includes much more than what you think. It was very enlightening.
Really enjoyed listening to the various insights about diversity and how it can strengthen team collaboration which is critical to achieving a company’s goals successfully. Thanks!
On target and very applicable to what is really required to manage, grow and enrich important customer relationships.