16 min
Sociologist Philip N. Cohen says generation labels are meaningless — and we should quit using them Please, Go On with James Hohmann
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- News Commentary
Marketers love them. Journalists often use them. But do generation labels like "baby boomer" and "millennial" mean anything? Cohen, who researches social identity, says no — and he and other sociologists want the Pew Research Center to stop using them.
Marketers love them. Journalists often use them. But do generation labels like "baby boomer" and "millennial" mean anything? Cohen, who researches social identity, says no — and he and other sociologists want the Pew Research Center to stop using them.
16 min