25 episodes

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries.

Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

PMA Takes On Tech Vonnie Estes, Vice President of Technology, PMA

    • Technology
    • 5.0 • 4 Ratings

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries.

Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

    PMA Takes on Tech, Episode 42: Plenty’s link to retailers and consumers

    PMA Takes on Tech, Episode 42: Plenty’s link to retailers and consumers

    Today’s conversation is with Dana Worth, Senior Vice President at Plenty. Prior to Plenty, Dana spent nearly 6 years as VP of Sales and in Business Operations at Impossible Foods. Dana is a wealth of information on commercializing products in mission driven companies in high growth stages. We talk about the push and pull of retailers and consumers for healthy, nutritious food and looking for the “plant-based food moment” for CEA.

    • 39 min
    PMA Takes on Tech, Episode 41: Innovation at Revol Greens

    PMA Takes on Tech, Episode 41: Innovation at Revol Greens

    This podcast dives deep into genetics and CEA. I talk to Mohammed Oufattole, the newly named Chief Tech Oufattole at Revol Greens. Revol Greens is a CEA lettuce producer with locations in MN, CA, TX and GA. Their growth goal is to supply greens to the continental US consumer within 24 hours of harvest from one of their many locations. Mohammed has a deep background in genetics and brings experience of building new teams in R&D to Revol. He talks about the gains that can be made through breeding and why he is enthusiastic about CEA. Geek alert: This is one of my favorite topics but we keep it general enough I think all can enjoy!

    • 42 min
    PMA Takes on Tech, Episode 40: Wells Fargo: Title: Tackling Indoor Ag from Wells Fargo

    PMA Takes on Tech, Episode 40: Wells Fargo: Title: Tackling Indoor Ag from Wells Fargo

    Hear from two professionals at Wells Fargo discuss this season’s topic: CEA.
      
    According to Top 100 Farm Lenders, Wells Fargo has been the nation's leading agricultural lender among commercial banks for 25 consecutive years. They bring farm-to-fork expertise to clients in the agribusiness, food, and beverage industries. I talk to Matt Servatius – Market executive for the Central Region and Karol Flynn Sector Analyst within Food and Agribusiness. They give their perspectives as a bank on financing, technology and where the industry is headed. As we’ve heard in other episodes, indoor Ag is a new industry with an underdeveloped ecosystem. Institutions like Wells Fargo will play a role in the build out and scale up of a successful industry.
     

    • 33 min
    PMA Takes on Tech, Episode 39: Breakthrough Innovations at AeroFarms

    PMA Takes on Tech, Episode 39: Breakthrough Innovations at AeroFarms

    AeroFarms is one of the early, venture funded Indoor Ag companies. In this episode, you will hear the interesting, long version of the origin story of the company. We also discuss the many partnerships and collaborations of AeroFarms and how the culture is built to support that.  Roger Buelow, CTO + Stacey Kimmel, VP of R&D expand on AeroFarms innovations and vast R&D programs along with the building of the largest R&D indoor farm in UAE.
     

    • 46 min
    PMA Takes on Tech, Episode 38: A Journey in CEA

    PMA Takes on Tech, Episode 38: A Journey in CEA

    Sonia Lo is an indoor farmer, a chef, an angel investor and a mother of two who speaks seven languages and holds a third-degree black-belt in Tae-Kwon Do. Sonia has over 32 years of combined agriculture, technology and business experience. In the industry, Sonia was CEO of Crop One Holdings, Inc., a vertical farming company that owns FreshBox Farms and a joint venture with Emirates Flight Catering in Dubai. Most recently, Sonia was the CEO of Sensei Ag, an AgTech company focusing on CEA founded by Larry Ellison in Hawaii. This conversation goes where most do not in indoor Ag with Sonia’s unique experience and view of the industry.  We spend time on business models and financing which are daunting issues in CEA right now. But we also talk about the political economy of CEA, the problems with lack of diversity, creating an ecosystem and how the industry needs to openly monitor, share and compare data on cost structure and carbon footprint.

    • 46 min
    PMA Takes on Tech, Episode 37: Plenty’s Secret Sauce for Production: Vertical Towers and more

    PMA Takes on Tech, Episode 37: Plenty’s Secret Sauce for Production: Vertical Towers and more

    This is the first episode in the last season of 2021 and is focused on Controlled Environment Ag. Nate starts off explaining CEA; it’s benefits and challenges. We talk about how Plenty improves food security, safety and availability. Unlike most vertical farms, Plenty grows on vertical towers instead of flatbeds. Nate has a great description on how this came about and the advantages. We also have an enlightening conversation on breeding for vertical farms. Whether you are a practitioner or are new to vertical farming, you will learn something from this engaging discussion. 

    • 46 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Kikker3 ,

Informative & thoughtfully curated - thank you!

Excellent work! Happy to have this added to my que!

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