99 episodes

Congratulations, you’re a PMU Artist! Whether you’re newly certified or an experienced professional, tune in to this free daily podcast and level up your PMU knowledge – in less than 5 minutes! Presented by the American Academy of Micropigmentation Permanent Makeup Board featuring a wide array of industry experts, PMU School aims to help artists gain confidence through education in a fun and simple way. Microblading, Microshading, SMP, Eyeliner, Powder Brows, Ombré, Hybrid Brows, Lip Blush, Areola Restoration…we’ll cover it all!

PMU School: A Podcast For Artists by Artists Sheila Bella

    • Business
    • 4.9 • 76 Ratings

Congratulations, you’re a PMU Artist! Whether you’re newly certified or an experienced professional, tune in to this free daily podcast and level up your PMU knowledge – in less than 5 minutes! Presented by the American Academy of Micropigmentation Permanent Makeup Board featuring a wide array of industry experts, PMU School aims to help artists gain confidence through education in a fun and simple way. Microblading, Microshading, SMP, Eyeliner, Powder Brows, Ombré, Hybrid Brows, Lip Blush, Areola Restoration…we’ll cover it all!

    67. @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    67. @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    Have you ever wondered how a PMU artist earns the trust of their first-ever client? Even without any before-and-after photos or history with the client? In this episode, Rose Marie talks about the importance of authenticity and letting your passion shine through when interacting with clients for the first time.
    You don't want to miss this!
    Are you someone interested in becoming a PMU artist but are scared to take that first step? In this episode, we continue our conversation with Rose Marie as she shares her advice for those looking to take that first step in the beauty world.
    Tune in :)
    Meet Rose Marie:
    “I never tire of watching the transformations and the exhilaration they bring about. I feel so blessed to have found this profession, and it gives me great pleasure to share my knowledge with all who are interested in learning.” 
    Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, permanent camouflage, and color lifting, with more than 29 years of experience as an industry leading practitioner, trainer, and speaker. Her talents  and business acumen have allowed it to grow into one of the top permanent makeup institutes in the world.
     
    As an Instructor…Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, India, Azerbaijan, Van Couver, Oman, South Africa, Amsterdam, Egypt, Bermuda, United Kingdom, Switzerland, and Latvia.
    They include medical professionals from prestigious medical institutions from Sloan Kettering, 
    University of Pennsylvania, Columbia University’s Stephanie Spielman Breast Cancer Hospital, City of Hope, Long Island Plastic Surgery, Garden State Plastic Surgery, and many more. Training classes consist of surgeons, physician’s assistants, nurses, aestheticians, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.
    Rose Marie’s dedication to helping breast cancer patients restore their physical and emotional health, as well as their self-confidence, is made clear by her founding, The Beau Institute’s Annual Day of Hope, where areola tattooing is performed, complimentary. This year, with the help of the AAM, The Beau Institute’s \x Day of Hope has swept across 7-countries. Countless women were helped to regain their femininity and familiarity. 
    Rose Marie is a contributing author of the medical text called Micropigmentation Millennium, with Dr. Charles Zwerling, Ophthalmic Surgeon, and Dr. Norman Goldstein, former Chief of Dermatology, University of Hawaii, and Dr. Linda Dixon. She was also referenced as an expert in another medical text, Micropigmentation: State of the Art also by Dr. Norman Goldstein and Dr. Charles Zwerling. 
    Rose Marie is a supporter of the TLC Foundation for Body-Focused Repetitive Behaviors (BFRBs), which provides valuable information and assistance to those struggling with Trichotillomania. She has performed countless permanent eyebrow procedures on clients who struggle with Trichotillomania, as well as Alopecia. She is a member of the Phoenix Burn Society and teaches camouflage for Self-Injury scars and Vitiligo.
    Find Rose Marie on Insta:
    @beauinstitute

    • 4 min
    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    Our conversation with Rose Marie continues as she gives advice for up and coming artists who may be feeling nervous or not confident when starting their PMU career.
    Tune in!
    Are you someone interested in becoming a PMU artist but are scared to take that first step? In this episode, we continue our conversation with Rose Marie as she shares her advice for those looking to take that first step in the beauty world.
    Tune in :)
    Meet Rose Marie:
    “I never tire of watching the transformations and the exhilaration they bring about. I feel so blessed to have found this profession, and it gives me great pleasure to share my knowledge with all who are interested in learning.” 
    Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, permanent camouflage, and color lifting, with more than 29 years of experience as an industry leading practitioner, trainer, and speaker. Her talents  and business acumen have allowed it to grow into one of the top permanent makeup institutes in the world.
     
    As an Instructor…Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, India, Azerbaijan, Van Couver, Oman, South Africa, Amsterdam, Egypt, Bermuda, United Kingdom, Switzerland, and Latvia.
    They include medical professionals from prestigious medical institutions from Sloan Kettering, 
    University of Pennsylvania, Columbia University’s Stephanie Spielman Breast Cancer Hospital, City of Hope, Long Island Plastic Surgery, Garden State Plastic Surgery, and many more. Training classes consist of surgeons, physician’s assistants, nurses, aestheticians, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.
    Rose Marie’s dedication to helping breast cancer patients restore their physical and emotional health, as well as their self-confidence, is made clear by her founding, The Beau Institute’s Annual Day of Hope, where areola tattooing is performed, complimentary. This year, with the help of the AAM, The Beau Institute’s \x Day of Hope has swept across 7-countries. Countless women were helped to regain their femininity and familiarity. 
    Rose Marie is a contributing author of the medical text called Micropigmentation Millennium, with Dr. Charles Zwerling, Ophthalmic Surgeon, and Dr. Norman Goldstein, former Chief of Dermatology, University of Hawaii, and Dr. Linda Dixon. She was also referenced as an expert in another medical text, Micropigmentation: State of the Art also by Dr. Norman Goldstein and Dr. Charles Zwerling. 
    Rose Marie is a supporter of the TLC Foundation for Body-Focused Repetitive Behaviors (BFRBs), which provides valuable information and assistance to those struggling with Trichotillomania. She has performed countless permanent eyebrow procedures on clients who struggle with Trichotillomania, as well as Alopecia. She is a member of the Phoenix Burn Society and teaches camouflage for Self-Injury scars and Vitiligo.
    Find Rose Marie on Insta:
    @beauinstitute

    • 3 min
    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    Our conversation with Rose Marie continues as she delves into other skills outside of artistry that she believes all PMU artists should learn.
    Check it out!
    Are you someone interested in becoming a PMU artist but are scared to take that first step? In this episode, we continue our conversation with Rose Marie as she shares her advice for those looking to take that first step in the beauty world.
    Tune in :)
    Meet Rose Marie:
    “I never tire of watching the transformations and the exhilaration they bring about. I feel so blessed to have found this profession, and it gives me great pleasure to share my knowledge with all who are interested in learning.” 
    Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, permanent camouflage, and color lifting, with more than 29 years of experience as an industry leading practitioner, trainer, and speaker. Her talents  and business acumen have allowed it to grow into one of the top permanent makeup institutes in the world.
     
    As an Instructor…Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, India, Azerbaijan, Van Couver, Oman, South Africa, Amsterdam, Egypt, Bermuda, United Kingdom, Switzerland, and Latvia.
    They include medical professionals from prestigious medical institutions from Sloan Kettering, 
    University of Pennsylvania, Columbia University’s Stephanie Spielman Breast Cancer Hospital, City of Hope, Long Island Plastic Surgery, Garden State Plastic Surgery, and many more. Training classes consist of surgeons, physician’s assistants, nurses, aestheticians, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.
    Rose Marie’s dedication to helping breast cancer patients restore their physical and emotional health, as well as their self-confidence, is made clear by her founding, The Beau Institute’s Annual Day of Hope, where areola tattooing is performed, complimentary. This year, with the help of the AAM, The Beau Institute’s \x Day of Hope has swept across 7-countries. Countless women were helped to regain their femininity and familiarity. 
    Rose Marie is a contributing author of the medical text called Micropigmentation Millennium, with Dr. Charles Zwerling, Ophthalmic Surgeon, and Dr. Norman Goldstein, former Chief of Dermatology, University of Hawaii, and Dr. Linda Dixon. She was also referenced as an expert in another medical text, Micropigmentation: State of the Art also by Dr. Norman Goldstein and Dr. Charles Zwerling. 
    Rose Marie is a supporter of the TLC Foundation for Body-Focused Repetitive Behaviors (BFRBs), which provides valuable information and assistance to those struggling with Trichotillomania. She has performed countless permanent eyebrow procedures on clients who struggle with Trichotillomania, as well as Alopecia. She is a member of the Phoenix Burn Society and teaches camouflage for Self-Injury scars and Vitiligo.
    Find Rose Marie on Insta:
    @beauinstitute

    • 4 min
    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    Are you someone interested in becoming a PMU artist but are scared to take that first step? In this episode, we continue our conversation with Rose Marie as she shares her advice for those looking to take that first step in the beauty world.
    Tune in :)
    Meet Rose Marie:
    “I never tire of watching the transformations and the exhilaration they bring about. I feel so blessed to have found this profession, and it gives me great pleasure to share my knowledge with all who are interested in learning.” 
    Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, permanent camouflage, and color lifting, with more than 29 years of experience as an industry leading practitioner, trainer, and speaker. Her talents  and business acumen have allowed it to grow into one of the top permanent makeup institutes in the world.
     
    As an Instructor…Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, India, Azerbaijan, Van Couver, Oman, South Africa, Amsterdam, Egypt, Bermuda, United Kingdom, Switzerland, and Latvia.
    They include medical professionals from prestigious medical institutions from Sloan Kettering, 
    University of Pennsylvania, Columbia University’s Stephanie Spielman Breast Cancer Hospital, City of Hope, Long Island Plastic Surgery, Garden State Plastic Surgery, and many more. Training classes consist of surgeons, physician’s assistants, nurses, aestheticians, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.
    Rose Marie’s dedication to helping breast cancer patients restore their physical and emotional health, as well as their self-confidence, is made clear by her founding, The Beau Institute’s Annual Day of Hope, where areola tattooing is performed, complimentary. This year, with the help of the AAM, The Beau Institute’s \x Day of Hope has swept across 7-countries. Countless women were helped to regain their femininity and familiarity. 
    Rose Marie is a contributing author of the medical text called Micropigmentation Millennium, with Dr. Charles Zwerling, Ophthalmic Surgeon, and Dr. Norman Goldstein, former Chief of Dermatology, University of Hawaii, and Dr. Linda Dixon. She was also referenced as an expert in another medical text, Micropigmentation: State of the Art also by Dr. Norman Goldstein and Dr. Charles Zwerling. 
    Rose Marie is a supporter of the TLC Foundation for Body-Focused Repetitive Behaviors (BFRBs), which provides valuable information and assistance to those struggling with Trichotillomania. She has performed countless permanent eyebrow procedures on clients who struggle with Trichotillomania, as well as Alopecia. She is a member of the Phoenix Burn Society and teaches camouflage for Self-Injury scars and Vitiligo.
    Find Rose Marie on Insta:
    @beauinstitute

    • 4 min
    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    In today's episode, Rose Marie shares what her favorite thing about being a PMU artist is and how life-changing it can be.
    You don't want to miss this!
    Meet Rose Marie:
    “I never tire of watching the transformations and the exhilaration they bring about. I feel so blessed to have found this profession, and it gives me great pleasure to share my knowledge with all who are interested in learning.” 
    Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, permanent camouflage, and color lifting, with more than 29 years of experience as an industry leading practitioner, trainer, and speaker. Her talents  and business acumen have allowed it to grow into one of the top permanent makeup institutes in the world.
     
    As an Instructor…Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, India, Azerbaijan, Van Couver, Oman, South Africa, Amsterdam, Egypt, Bermuda, United Kingdom, Switzerland, and Latvia.
    They include medical professionals from prestigious medical institutions from Sloan Kettering, 
    University of Pennsylvania, Columbia University’s Stephanie Spielman Breast Cancer Hospital, City of Hope, Long Island Plastic Surgery, Garden State Plastic Surgery, and many more. Training classes consist of surgeons, physician’s assistants, nurses, aestheticians, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.
    Rose Marie’s dedication to helping breast cancer patients restore their physical and emotional health, as well as their self-confidence, is made clear by her founding, The Beau Institute’s Annual Day of Hope, where areola tattooing is performed, complimentary. This year, with the help of the AAM, The Beau Institute’s \x Day of Hope has swept across 7-countries. Countless women were helped to regain their femininity and familiarity. 
    Rose Marie is a contributing author of the medical text called Micropigmentation Millennium, with Dr. Charles Zwerling, Ophthalmic Surgeon, and Dr. Norman Goldstein, former Chief of Dermatology, University of Hawaii, and Dr. Linda Dixon. She was also referenced as an expert in another medical text, Micropigmentation: State of the Art also by Dr. Norman Goldstein and Dr. Charles Zwerling. 
    Rose Marie is a supporter of the TLC Foundation for Body-Focused Repetitive Behaviors (BFRBs), which provides valuable information and assistance to those struggling with Trichotillomania. She has performed countless permanent eyebrow procedures on clients who struggle with Trichotillomania, as well as Alopecia. She is a member of the Phoenix Burn Society and teaches camouflage for Self-Injury scars and Vitiligo.
    Find Rose Marie on Insta:
    @beauinstitute

    • 3 min
    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    @beauinstitute: Rose Marie Beauchemin-Verzella, Founder, Director of Education at the Beau Institute of Permanent and Corrective Cosmetics

    In today's episode, Rose Marie shares her favorite type of beauty service out of all the services she offers to her clients.
    Check it out!
    Meet Rose Marie:
    “I never tire of watching the transformations and the exhilaration they bring about. I feel so blessed to have found this profession, and it gives me great pleasure to share my knowledge with all who are interested in learning.” 
    Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, permanent camouflage, and color lifting, with more than 29 years of experience as an industry leading practitioner, trainer, and speaker. Her talents  and business acumen have allowed it to grow into one of the top permanent makeup institutes in the world.
     
    As an Instructor…Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, India, Azerbaijan, Van Couver, Oman, South Africa, Amsterdam, Egypt, Bermuda, United Kingdom, Switzerland, and Latvia.
    They include medical professionals from prestigious medical institutions from Sloan Kettering, 
    University of Pennsylvania, Columbia University’s Stephanie Spielman Breast Cancer Hospital, City of Hope, Long Island Plastic Surgery, Garden State Plastic Surgery, and many more. Training classes consist of surgeons, physician’s assistants, nurses, aestheticians, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.
    Rose Marie’s dedication to helping breast cancer patients restore their physical and emotional health, as well as their self-confidence, is made clear by her founding, The Beau Institute’s Annual Day of Hope, where areola tattooing is performed, complimentary. This year, with the help of the AAM, The Beau Institute’s \x Day of Hope has swept across 7-countries. Countless women were helped to regain their femininity and familiarity. 
    Rose Marie is a contributing author of the medical text called Micropigmentation Millennium, with Dr. Charles Zwerling, Ophthalmic Surgeon, and Dr. Norman Goldstein, former Chief of Dermatology, University of Hawaii, and Dr. Linda Dixon. She was also referenced as an expert in another medical text, Micropigmentation: State of the Art also by Dr. Norman Goldstein and Dr. Charles Zwerling. 
    Rose Marie is a supporter of the TLC Foundation for Body-Focused Repetitive Behaviors (BFRBs), which provides valuable information and assistance to those struggling with Trichotillomania. She has performed countless permanent eyebrow procedures on clients who struggle with Trichotillomania, as well as Alopecia. She is a member of the Phoenix Burn Society and teaches camouflage for Self-Injury scars and Vitiligo.
    Find Rose Marie on Insta:
    @beauinstitute

    • 5 min

Customer Reviews

4.9 out of 5
76 Ratings

76 Ratings

Robin@ permanentlypretty ,

Absolutely amazing!

I listen everyday. When I found this podcast I listened to every single one. Some of them I’ve taken notes and listened multiple times and it’s changed my skill level. Thank you for creating this podcast. It’s hard for someone new who’s already spent thousands of dollars on training to get additional and vital information to put into practice. Thank you, thank you, thank you!

SCChristine ,

Great information! So helpful!

What I really appreciate about Sheila is she is so open to help other artists. She embraces that there is “enough business” for everyone; she wants to share her knowledge and help. This is such a nice mindset and helpful to those that are just starting out!

Prettyprep ,

Sheila is my girl

Once again I’m obsessed with a Pretty Rich podcast so you can only imagine that I love this podcast as well I highly recommend it if you’re looking to up any of your permanent make up skills Sheila goes into depth with everything that she does an answer every single question you have. Love this podcast thank you again Sheila for this.

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