239 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Marketing
    • 4.8, 129 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    239: Who's Going to Be the Netflix of Business Content?

    239: Who's Going to Be the Netflix of Business Content?

    Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content.
    The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws.
    Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services.
    In rants and raves, Robert's Quibi update...plus a rave about Apple's privacy policy. Joe has a commentary on how he almost gave up on his not-for-profit foundation (but didn't).
    This week's sponsor: ContentTECH Summit
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 4 min
    238: Is Your Social Media Your Property?

    238: Is Your Social Media Your Property?

    Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer.
    Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs.
    And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social media profile.
    Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz, may he rest in peace.
    This week's sponsor: ContentTECH Summit
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 10 min
    237: Chaos Creates a Rather Large Marketing Opportunity for Brands

    237: Chaos Creates a Rather Large Marketing Opportunity for Brands

    Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today.
    Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner.
    The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook.
    Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather.
    This week's sponsor: Content Marketing Awards
     
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 6 min
    236: The Media Business Killed Itself

    236: The Media Business Killed Itself

    The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy.
    In other news, the Financial Times launches a mix group for subscription but doesn't invite any product brands, while thought leadership is everything.
    Robert's rants and raves include a Quibi update and that new marketing really isn't new, while Joe discusses an interview with the IAB and the new Riot Games Launch.
    Sponsor: CMI's Demand Generation Summit May 19-20
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 2 min
    235: Prepare for a Turnaround with these Marketing Tips

    235: Prepare for a Turnaround with these Marketing Tips

    What do marketers do while we wait for a turnaround?
    Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order.
    Vayner Media continues an acquisition trend and there is a sale on Facebook ads.
    #ThisOldMarketing raves include a Quibi update, unique partnerships, and a rant on virtual college tours.
    Today's sponsor: Content Marketing Awards. Deadline for entry is 5/29.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 1 min
    234: Why Invest in Marketing Now (Before It's Too Late)

    234: Why Invest in Marketing Now (Before It's Too Late)

    In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back.
    In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus.
    Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind.
    In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while Joe discusses the rather large opportunity in print media.
    Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 5 min

Customer Reviews

4.8 out of 5
129 Ratings

129 Ratings

kerpan ,

Happy Days Are Here Again

So glad you’re back!

Jep813 ,

Nothing of any value

It used to be an enjoyable show but I’d skip this one.

Jay564465 ,

The marketing guides to follow!

I have been learning from Joe and Robert for five years and I attest they are on top of their game. If you follow them you will learn a ton on content marketing which will help you in your career. Jorge Solorio

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