PocketGamer.biz Podcast

PGbiz Podcast
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PocketGamer.biz Podcast

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.

  1. 3 天前

    The 84% Problem: What Bad Ads Are Costing Game Publishers

    84% of players uninstall games due to disruptive or poorly placed ads, proving that bad ads don't just hurt a game's reputation but its bottom line, too. Our hosts, Peggy Anne Salz and Brian Baglow, dive into AppHarbr's recent report, “Player Sentiments On In-Game Ads” — a one-of-a-kind survey of over 600 players — before Peggy hits the floor at Gamesforum London to ask games professionals how they combat problematic creatives. Ad monetisation and growth experts from Kwalee, Product Madness, Moloco, GameBiz Consulting and Playtika share the steps to taking back control of your game's ad quality and where they see the most growth for games in 2025. Božo Janković - https://www.linkedin.com/in/bozoj/ John Wright - https://www.linkedin.com/in/johnwright1987/ Bruno Balistrieri - https://www.linkedin.com/in/bruno-balistrieri-5b10a8194/ Piyush Mishra - https://www.linkedin.com/in/piyush-mishra-4333a340/ Or Zilberman - https://www.linkedin.com/in/or-zilberman-469834131/ Michael Fortune - https://www.linkedin.com/in/mifortune/ CHAPTER TIMESTAMPS 00:00 - Intro 01:35 - AppHarbr Survey 03:41 - Relevance, timing, and quality 07:09 - Božo Janković - GameBiz Consulting 13:57 - John Wright - Kwalee 22:19 - Bruno Balistrieri - Kwalee 24:56 - Piyush Mishra - Product Madness 31:38 - Or Zilberman - Playtika 34:38 - Michael Fortune - Moloco * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

    39 分鐘

  2. 4 天前

    Week in Mobile Games E36 - Games industry M&A hits overdrive with Plarium and Easybrain deals

    PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and News Editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we discuss Miniclip's $1.2 billion acquisition of Easybrain, MTG's big deal for Plarium and ask why is Microsoft talking about mobile acquisitions? ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻Pocket Gamer Mobile Games Awards Winners - https://www.pocketgamer.biz/mga2024/winners/ 👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/👉🏻 Everything is a games platform - https://www.pocketgamer.biz/everything-is-a-games-platform/

    1 小時 8 分鐘

  3. 11月12日

    Scrambly.io’s Golden Rules To Fighting Fraud Before It Starts

    Offerwall campaigns are rapidly climbing the ranks of top-performing game-mon strategies, delivering 86.1% higher D7 retention rates compared to rewarded video and interstitials, according to Unity's Mobile Growth and Monetisation Report 2024. The good news: high-value players (and whales) are snapping at the bait. The not-so-good news: a growing appetite for rewards can increase the risk of fraud. This week, Alexander Hrankin, CEO and Co-Founder of Scrambly, joins our host, Peggy Anne Salz, to share how the company’s rewarded-discovery platform connects users with games and apps that match their interests and hunts and blocks bad actors and bots. It will always be an uphill battle, but Alex, once a professional boxer, shares how the right training and a can-do attitude can fight off fraudsters. CHAPTER TIMESTAMPS 00:00 - Intro 02:09 - Boxing as games training 03:45 - FinTech verification  05:45 - Aspects of user quality 08:05 - Fraud vs a high-value user 11:27 - How to counteract bad actors 13:02 - Which metrics matter? 16:30 - Low-quality vs bad actors 19:50 - Stopping fraud as it happens 21:51 - Shifts in rewarded 25:47 - Advice for studios starting out 31:25 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

    34 分鐘

  4. 11月5日

    Unlock Revenue Streams and Transform Mobile Game Monetization with Aghanim's All-in-One DTC Platform

    Discover how Aghanim enables mobile game publishers to boost net revenue by up to 200% through secure & compliant web-based monetization strategies. By integrating Aghanim's suite of tools—covering game-content, liveops automation, community engagement, and payments—publishers can streamline operations and optimize their low-performing web shop approach. Our hosts, Peggy Anne Salz and Brian Baglow, spoke to Conor McLaughlin, VP of Revenue & Partnerships at Aghanim, about how their unique, comprehensive platform is revolutionizing the space and maximizing profits for mobile publishers. This episode is sponsored by Aghanim. CHAPTER TIMESTAMPS 00:00 - Intro 01:40 - Pineapple on pizza 03:51 - What is Aghanim?  07:19 - The four friction points 14:28 - Giving publishers power again 17:35 - Connecting with the brand outside the game 20:05 - One-size-fits-all 21:53 - Customized by player 26:56 - Autopopulated content 27:58 - UA or ad mon? 29:29 - Aghanim beyond games 32:51 - Be agile 34:15 - Favourite games Q&A  * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

    37 分鐘

  5. 11月4日

    Week in Mobile Games E35 - Facebook Instant Games is back! | Games First 2024 takeaways

    PocketGamer.biz head of content Craig Chapple and deputy editor Paige Cook discuss the latest mobile games industry news from the past week. On this week's episode we discuss Facebook Instant Games finally enabling in-app purchases on iOS, the legal view of Nintendo's Palworld case, and provide key takeaways from Games First Helsinki 2024. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻Pocket Gamer Mobile Games Awards Winners - https://www.pocketgamer.biz/mga2024/winners/ 👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/👉🏻 Everything is a games platform - https://www.pocketgamer.biz/everything-is-a-games-platform/ 👉🏻 4 takeaways from Supercell’s Games First Helsinki 2024 - https://www.pocketgamer.biz/4-takeaways-from-supercells-games-first-helsinki-2024/ 👉🏻 Remember Facebook Instant Games? It’s back - https://www.pocketgamer.biz/remember-facebook-instant-games-its-back/ 👉🏻 Nintendo and The Pokémon Company vs. Pocket Pair: Understanding the details - https://www.pocketgamer.biz/nintendo-and-the-pokemon-company-vs-pocket-pair-understanding-the-details/

    47 分鐘

  6. 10月29日

    How One Studio Stays Succesful When Shift Happens

    Resilience, grit, and a gut feeling about good talent separate average studios from great ones and determine which can stand the test of time. Few people hit the mark on all three, like Iron Fox Games Founder and CEO Ryan Filsinger. With a legacy of iconic IPs, including The Simpsons, Star Wars, and Marvel, Ryan’s insights stem from 17 years of industry experience and a mindset geared toward endurance. Ryan tells our hosts Peggy Anne Salz and Brian Baglow how studios can push through the unexpected, from the loss of key clients to evolving revenue models, and he unpacks strategies Iron Fox uses to diversify risk, sustain client relationships, and balance in-house projects with work-for-hire. He also dives into how Iron Fox is tapping into web platforms to preserve and modernize classic games for today’s players, providing a home for retro titles that may otherwise stay stuck in the past with changing hardware and software standards. From identifying the right monetization model to embracing new platforms, this conversation equips founders and developers with actionable advice to build studios that can go the distance when shift happens. CHAPTER TIMESTAMPS 00:00 - Intro 02:07 - An island journey into games 04:24 - Iron Fox Games 09:43 - Preserving classic games with web 14:40 - The power of the browser 16:40 - Everything old is new 17:50 - What to do when shift happens 24:16 - How to keep clients on your roster 29:58 - Talent non-negotiables 33:05 - Hitting 10M  36:02 - What's next at Iron Fox 39:27 - Where indie studios should focus energy 41:11 - Building something to last  42:40 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

    47 分鐘

  7. 10月28日

    Week in Mobile Games E34 - Subscription without upsell is death! And IDFA changes are good now?

    PocketGamer.biz head of content Craig Chapple and Fundamentally Games CEO Oscar Clark discuss the latest mobile games industry news from the past week. On this week's episode we discuss the closure of Netflix's triple-A studio Team Blue, new developer Antihero's comments that Apple's IDFA changes were good for the industry, and the rise of India's mobile games market. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻Pocket Gamer Mobile Games Awards Winners - https://www.pocketgamer.biz/mga2024/winners/ 👉🏻 The Top 50 Mobile Game Makers 2024 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2024/👉🏻 Everything is a games platform - https://www.pocketgamer.biz/everything-is-a-games-platform/ 👉🏻 Netflix closes 'triple-A' studio Team Blue and cuts ties with senior hires - https://www.pocketgamer.biz/netflix-closes-triple-a-studio-team-blue-and-cuts-ties-with-senior-hires/ 👉🏻 Why the ex-Supercell and King devs at Antihero think IDFA changes are a positive turn for the mobile games industry - https://www.pocketgamer.biz/why-the-ex-supercell-and-king-devs-at-antihero-think-idfa-is-a-positive-turn-for-the-mobile-games-industry/

    1 小時 2 分鐘

  8. 10月23日

    Exploring Alternatives: Mobile Gaming’s Megatrend for 2025

    Alternative distribution channels and app stores are exploding onto the scene and are positioned to be the key growth drivers for mobile gaming in 2025. They offer new revenue streams—and they reshape how developers engage their audiences, optimize their growth strategies, and build trust in a more open ecosystem. Significantly, players also have a huge appetite for alternatives, especially if they offer more choice and less friction. Digital Turbine research reports that nearly 70% of users would use new discoverability features—if they were available—to find and download cool new games. This week, savvy studio leaders and growth gurus at Gamesforum Hamburg weigh in on things alternative, from app stores and alternative monetisation methods to the channels that are “gathering storm” and set to redefine mobile gaming in 2025. CHAPTER TIMESTAMPS 00:00 - Intro 02:58 - Tobias Edl | WHoW games 11:02 - Ryan Davies| Kwalee 14:23 - Anastasia Zaiceva | ZiMAD 15:35 - Oguz Ayar | Voodoo 16:37 - Matej Lancaric | Lancaric.me * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

    21 分鐘
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簡介

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.

資訊

  • 創作者
    PGbiz Podcast
  • 活躍年代
    2021年 - 2024年
  • 集數
    138
  • 年齡分級
    兒少適宜
  • 版權
    © PGbiz Podcast
  • 節目網站
    PocketGamer.biz Podcast

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