50 episodes

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

Podcast Advertising Playboo‪k‬ Heather Osgood

    • Marketing
    • 4.8 • 6 Ratings

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

    Podcast Advertising Best Practices For Marketers

    Podcast Advertising Best Practices For Marketers

    In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads. 

    I cover the following:
    Different ways to buy ads and their pros and cons.
    How to identify shows to advertise with.
    The best ways to measure results for direct response campaigns.
    Why testing is critical to success. 

    Please subscribe and reach out to me with any other questions you have at True Native Media if you enjoy the content.

    • 19 min
    Finding Podcasts To Advertise On Got A Lot Easier With Podchaser

    Finding Podcasts To Advertise On Got A Lot Easier With Podchaser

    One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Podchaser, also know as the "IMDb for podcasting," has changed the game.

    Bradley Davis, Founder, and CEO of Podchaser, saw a huge gap in the market and created a comprehensive podcast database that advertisers can use to find podcasts within their niche.

    In this episode, he shares what crowdsourced is data is available and how to search the platform.

    Visit podchaser.com

    • 32 min
    How Podcast Advertising Will Influence The Future Of Audio

    How Podcast Advertising Will Influence The Future Of Audio

    I have the pleasure of speaking to one of the strong female voices in podcast advertising, Caila Litman, from Condé Nast. She shares her view of how podcasting and podcast advertising has a huge impact on the future of audio and how massive umbrella brands are utilizing podcast advertising to promote their smaller, indie brands. 

    To connect with Caila, you can email caila_litman@condenast.com.

    Visit truenativemedia.com for more information on podcast advertising.

    • 54 min
    Industry Expert Examines The Changes In Podcast Advertising

    Industry Expert Examines The Changes In Podcast Advertising

    Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer Edison’s annual look at podcast listeners' demographics and habits. Tom joins the podcast today to talk about changes in the podcast ad space and what holds many marketers and media buyers back from taking on the marketing channel. Plus, why he is an advocate for all types of podcast ads. 

    • 40 min
    Podcast Guesting Advice From An Expert Pod-Matcher

    Podcast Guesting Advice From An Expert Pod-Matcher

    Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to this episode of The Podcast Advertising Playbook. 

    Alex Sanfilippo from PodMatch joins me to talk about his best practices and how his company helps you find quality guests and shows.

    This was a live stream that has been made into a podcast episode (of course 😉 )

    • 28 min
    This Podcast 3X'd Their Revenue In 12 Months With One Change

    This Podcast 3X'd Their Revenue In 12 Months With One Change

    What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynamic ad insertion. 

    By doing so, they were able to access their back catalog of evergreen content and monetize it. 

    Amy Wilson joins me on the podcast to talk about her experience and what it takes to set up a podcast for dynamic insertion. 

    If you love our content, please subscribe!

    • 27 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

App Rover ,

Great info

Very well done and informative...but...please stop saying “Right?!” every 30 seconds - gets annoying very quickly.

Otherwise, top notch!

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