Podcast Advertising Playboo‪k‬ Heather Osgood

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads. 

I cover the following:
Different ways to buy ads and their pros and cons.
How to identify shows to advertise with.
The best ways to measure results for direct response campaigns.
Why testing is critical to success. 

Please subscribe and reach out to me with any other questions you have at True Native Media if you enjoy the content.

One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Podchaser, also know as the "IMDb for podcasting," has changed the game.

Bradley Davis, Founder, and CEO of Podchaser, saw a huge gap in the market and created a comprehensive podcast database that advertisers can use to find podcasts within their niche.

In this episode, he shares what crowdsourced is data is available and how to search the platform.

Visit podchaser.com

I have the pleasure of speaking to one of the strong female voices in podcast advertising, Caila Litman, from Condé Nast. She shares her view of how podcasting and podcast advertising has a huge impact on the future of audio and how massive umbrella brands are utilizing podcast advertising to promote their smaller, indie brands. 

To connect with Caila, you can email caila_litman@condenast.com.

Visit truenativemedia.com for more information on podcast advertising.

Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer Edison’s annual look at podcast listeners' demographics and habits. Tom joins the podcast today to talk about changes in the podcast ad space and what holds many marketers and media buyers back from taking on the marketing channel. Plus, why he is an advocate for all types of podcast ads. 

Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to this episode of The Podcast Advertising Playbook. 

Alex Sanfilippo from PodMatch joins me to talk about his best practices and how his company helps you find quality guests and shows.

This was a live stream that has been made into a podcast episode (of course 😉 )

What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynamic ad insertion. 

By doing so, they were able to access their back catalog of evergreen content and monetize it. 

Amy Wilson joins me on the podcast to talk about her experience and what it takes to set up a podcast for dynamic insertion. 

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