Podcast advertising is on its way to a projected $500 million annual spend for the year 2020. The medium is growing fast, but there's a lot of mystery and confusion surrounding its best practices. Glenn Rubenstein is the author of the book Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. He's also the founder of the ADOPTER Media podcast advertising agency. Whether you're a podcaster or a potential advertiser, this series will answer your questions and provide insight on proven methods for successful sponsorships.
Podcast Advertising Case Study: DesignCrowd & The Long Tail
This podcast advertising case study is focused on DesignCrowd's success with sponsoring podcasts. It's an excellent example of the long tail results that podcast ads are capable of delivering.
If you're not familiar with the term, long tail is shorthand for the longer term return on investment that podcast ads can deliver.
Most podcast advertisers prioritize short-term results--that's true for almost every one of the campaigns our podcast advertising agency has worked on. However, individual podcast episodes can have remarkable staying power and continue to drive return on investment for advertisers.
We recently chatted with Kevin Bradford, who is a Content Marketing Manager at DesignCrowd. DesignCrowd is a crowdsourced graphic design website serving small businesses and entrepreneurs.
In this interview, you'll learn why the long tail is at the core of DesignCrowd's strategy for sponsoring podcasts.
The Story of The ManGrate and Its Podcast Ads
In my podcast advertising book, I discuss the first pod sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010.
In this episode, we're going to get the story behind that ad campaign.
I recently had the chance to chat with Evan McConnell, inventor of the ManGrate grill enhancement system.
Our discussion was really interesting, and a fantastic opportunity to get the perspective of a veteran podcast advertiser.
In this interview, we discuss how the ManGrate started to advertise on podcasts, the results they achieved, and the challenges of running year's worth of marketing campaigns across multiple podcasts...
Have questions or ideas for future episodes? I give out my podcast advertising agency email address within the episode, and I'd love to hear from you!
Thanks for listening,
Coming Soon: Podcast Advertising with Glenn Rubenstein
My name is Glenn Rubenstein. I'm the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers.
I'm also the founder of the ADOPTER Media podcast advertising agency.
I've worked in podcast advertising for over 5 years now. I'm excited at how much the industry has grown--and continues to grow.
In fact, Bridge Ratings estimates that over $243 million will be spent on podcast advertising for 2017, on its way to over $500 million for the year 2020.
Since I published my book, many people have asked "where's the podcast?" This is Episode 0!
In future episodes, we're going to talk with podcast advertisers and podcasters alike about this side of the business.
We'll also answer your questions and give you actionable advice about best practices for podcast ads, podcast advertising rates, and more.
Please give this teaser episode a listen and email us YOUR questions. (I give out my direct email address at the end of the episode.)
Also, be sure to subscribe on Apple Podcasts, Stitcher, or your favorite podcatcher--and look for our first episode to launch soon/
Thanks for listening!
Must read for all podcasters! Glenn is real about the ways to monetize your audiences!
Passionate Podcaster = Success
Glenn is amazing. His book, his personality, knowledge and passion for the podcast industry is unparalleled. So glad to have connected and now I'm a loyal listener. Subscribe!
Ethics. Ethics. Ethics.
I can't wait until this launches. Glenn has always cut through the podcasting BS! Repeat after me: They're are no get rich quick schemes. Here's man with great intergity and who loves and respects the art of podcasting!