54 min
Podcast-Based Marketing for Client Acquisition | Brenton Harrison | Ep 12 Reaching Abundance
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- Entrepreneurship
If you feel stuck cold calling and hosting multiple coffee meetings per week to get clients, there IS a better way – find out the whole story and what helped Brenton Harrison, a seasoned financial professional, make this shift.
The Pandemic halted the hustle, and in that space, he began seeking mentorship and prioritizing his lifestyle, which helped him arrive at a fresh way to attract clients (rather than chasing them!).
Podcast-Based Marketing for Client Acquisition
[00:04:29] Content Creation for Financial Advisor Client Education
[00:18:46] Podcast Branding and Visibility Enhancement Services
[00:29:29] Podcast-Based Marketing for Client Acquisition
[00:38:36] Enhancing Customer Experience Through Upfront Pricing
From Prospecting to Purpose: Transforming Your Marketing Approach
- Focus on creating informative, reliably posted content for potential clients.
- Reach out to influential figures and make unexpected requests to increase courage and create opportunities.
- Explore how you can reduce the time/process it takes to guide a new client from introduction to onboarded and active.
- Ensure price transparency by clearly stating fees upfront to enhance the buying experience and establish trust with customers.
Creating Value: The Secret to Attracting Ideal Clients
Consistent distribution of valuable content and effective marketing can help business owners tap into a broader audience, thus minimizing the need for conventional prospecting, coffee dates, and calendar appointments with unqualified applicants.
"It's not about having a thousand people who are not your ideal customers downloading your podcast every day. It's about, are you reaching the people who are your ideal customers with the right content." - Brenton Harrison
Connect with guest, Brenton Harrison:
Website – newmoneynewproblems.com
Instagram - @newmoney.newproblems
YouTube – @NewMoneyNewProblems
LinkedIn – Brenton Harrison, CFP®, CLU®, CSLP
Podcast – New Money New Problems
Podcast – Escape Student Loan Debt
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
If you feel stuck cold calling and hosting multiple coffee meetings per week to get clients, there IS a better way – find out the whole story and what helped Brenton Harrison, a seasoned financial professional, make this shift.
The Pandemic halted the hustle, and in that space, he began seeking mentorship and prioritizing his lifestyle, which helped him arrive at a fresh way to attract clients (rather than chasing them!).
Podcast-Based Marketing for Client Acquisition
[00:04:29] Content Creation for Financial Advisor Client Education
[00:18:46] Podcast Branding and Visibility Enhancement Services
[00:29:29] Podcast-Based Marketing for Client Acquisition
[00:38:36] Enhancing Customer Experience Through Upfront Pricing
From Prospecting to Purpose: Transforming Your Marketing Approach
- Focus on creating informative, reliably posted content for potential clients.
- Reach out to influential figures and make unexpected requests to increase courage and create opportunities.
- Explore how you can reduce the time/process it takes to guide a new client from introduction to onboarded and active.
- Ensure price transparency by clearly stating fees upfront to enhance the buying experience and establish trust with customers.
Creating Value: The Secret to Attracting Ideal Clients
Consistent distribution of valuable content and effective marketing can help business owners tap into a broader audience, thus minimizing the need for conventional prospecting, coffee dates, and calendar appointments with unqualified applicants.
"It's not about having a thousand people who are not your ideal customers downloading your podcast every day. It's about, are you reaching the people who are your ideal customers with the right content." - Brenton Harrison
Connect with guest, Brenton Harrison:
Website – newmoneynewproblems.com
Instagram - @newmoney.newproblems
YouTube – @NewMoneyNewProblems
LinkedIn – Brenton Harrison, CFP®, CLU®, CSLP
Podcast – New Money New Problems
Podcast – Escape Student Loan Debt
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.
54 min