Starting a podcast is easy. Starting one worth listening to isn’t. Podcast Bytes is for entrepreneurial leaders and marketers who want podcasting as part of their regular content strategy but don't know where to start.
Go from confusion and overwhelm to planning, producing, and launching your podcast with common questions being answered one short episode at a time.
Hosted by Jeff Large and produced by Come Alive Creative.
Will a Podcast Help Me Achieve My Goals?
Why Podcasting is Different from Other Mediums
In a world where everything is competing for our attention, podcasting has an unfair advantage over every other medium. In the book Zero to One, Peter Theil discusses this idea of the “Scale of Competition.” It’s how entrepreneurs are biased and they underestimate their competition.
I would argue this is true of marketers and content developers as well. Newsletters, videos, blogs, and social media are all competing for people’s visual attention.
But those aren’t the only things vying for our attention - want to know what else? Driving, making dinner and playing with your children in the backyard. All of it demands attention from our eyes.
Podcasting is different because it demands attention from our ears. It’s the one medium we can do while doing something else. In that way, it’s unique. The only real competitors are audiobooks, radio, and other podcasts. To me, that’s a huge unfair advantage for reaching and staying with your audience.
How Does Podcasting Work?
Podcasting is basically on-demand audio. It’s similar to a radio show except it’s satisfying someone’s specific need.
Podcasts also have several similar qualities according to James Cridland from the website Podnews…
A podcast is an audio file, available to download, and distributed via an RSS feed - just to name a few. But what does this all practically mean? And how does it all work? I hope to clarify this and more for you in today’s episode.
Generally speaking, a podcast is an audio file that is then uploaded to a media host.
Podcasts also typically have a home--like a website--that you can send your listeners to for show notes, resources, etc.
Lastly, they are available to be openly distributed across a variety of platforms and apps. So, if you’re new to podcasting or curious about how a podcast differs from other forms of media, this is the show for you.
3 Major Obstacles to Starting a Successful Podcast
As of right now there are over 2 million podcasts on Apple and of those, only 36% have made 10 or more episodes. This means over 60% haven’t cracked the 10 episode marker. So, what makes it so hard to keep a podcast consistently producing episodes? In this episode, I will be sharing the 3 major obstacles that may prevent you from creating a successful podcast.
Once you start your podcast, a whole new world of obstacles opens up. Luckily, there have been many podcasts created - successful and not-so-successful - that you can learn from. If you are considering starting a podcast, or you are already in the game, apply this information to your own situation, and find a way to efficiently handle every new challenge as it comes.
Who Should Start a Podcast?
Podcasting is becoming increasingly popular but does that mean you should start one? The answer is maybe. Whether or not someone should start a podcast has a lot to do with who they are, how they run their business and their personal goals. So, in this episode, I will be talking about the kinds of people (and the kinds of goals they may have) that benefit from having a podcast.
Podcasts - when produced well - conjure up a lot of interest and can increase leads for your business. They offer hosts a chance to connect with their audiences, build meaningful connections, make money selling products or services and promote their brands. Regardless of your profession, podcasting might be the right avenue for you - listen in to find out.
Episode 00: Welcome
Welcome to the inaugural episode of our revamped show: Podcast Bytes.
This podcast was started back in 2018 to help demystify the art of starting a podcast. Since then, although the podcast space has definitely gotten busier, it isn’t any less confusing. This show is for the entrepreneurs, marketers, and experts who want a podcast but don’t know where or how to start.
If you’re having a hard time understanding all of the conflicting opinions, have taken a how-to podcast course (or tried to finish a course) that left you confused, or just want someone to give you some honest advice, you’re in the right place. My approach is straightforward, answering one question per episode, and my purpose is to make all of the complex stuff not that way.