Features interviews with digital storytellers covering the impact of technology, upcoming digital trends and career advice.
S02E01 – Fomo & Device Addiction
Episode 1 of Season 2 has landed. I take a fresh format and interview a bunch of people about FOMO. What is FOMO? Well you'll have to listen to find out. I had the pleasure of chatting with Jason Chatfield over Skype, Alex Watts (we only got kicked out of a meeting room once - and they totally bluffed that they had it booked) and Roden Vuong in the world's noisest restaurant. So check it out, it is, as Alex Watts says, a treat.
S01E10 – Tim Burrowes, Content Director at Mumbrella
Episode 10 includes an interview with Tim Burrowes, Content Director at Mumbrella. We talk about Mumbrella's experience of segment based email marketing with Campaign Monitor, the value of dashboards for ongoing analytics and the pros and cons of retargeting. Tim discusses Mumbrella's recent growth and plans for the future in other verticals and the learnings from launching an iPad version of Mumbrella. We wrap up with some musings around finding your niche and the importance of just doing it. The episode also includes a clip from my favourite Serial parody - Triple J's Cerial and a sneak peak clip from episode 11!
S01E09 – Alex Goldman, Producer, Gimlet Media
Episode 9 includes an interview with Alex Goldman, podcast producer and host of Reply All. In the interview we discuss: The origin story for my question 'What did you have for breakfast?' Why Alex loves Chartbeat How the automotive industry is embracing podcasts and if it will impact production How Alex has recently moved from public radio to private podcasting Whether StartUp captured how significant this move was for Alex The scary nature of the startups and the unwritten future of the podcast revenue stream The secret of Serial and StartUp's success and how it has changed the podcast universe Why the democratisation of technology is awesome The importance of an editor in the storytelling process Plus I talk about my addiction to Serial and DRM coffee.
S01E08 – Marc Fennell, Broadcaster
Episode 8 includes an interview with Marc Fennell, broadcaster extraordinaire. We discuss; Live Journal - yeah remember that? Why radio networks understand social networking better than TV networks How podcasting has kept Radio National going Why Marc is keen to change the name to his podcast Why Google Glass is doomed Why Apple will lead the wearable tech revolution The secret to Apple Watch's imminent success Why Samsung struggles to launch products The best advice Andrew Denton gave him The importance of a mentor A synopsis of Marc's new book - The Planet According To Film Show notes - Estimate Approved Season 1 Episode 8 - Marc Fennell, Broadcaster
S01E07 – Sean Callanan, Sports Geek
In this episode I interview Sean Callanan from Sports Geek HQ who takes us through His digital breakfast Dog fooding How digital has transformed sports storytelling The story of Shaq and Twitter The current social networks battle for the sports fan New social network Ello The impact of mobile and video for sports TV and social platforms The ROI of social media marketing for sporting clubs How Apple Pay and NFC might change the sporting landscape The advice of following your interest (over your passion) For the full show notes check out Estimate Approved
S01E06 – Steve Rotter, VP Marketing Solutions at Brightcove
The sixth episode of Estimate Approved includes an interview with Steve Rotter, Vice President of Marketing Solutions at Brightcove. In the interview he discusses; Vegemite The impact of video on the digital landscape The potential for video, media and big data to be 'orchestrated'. Following the interview is an excerpt from the Brightcove Play event in Sydney where I participated in a panel on how video can be used within the customer's path to purchase journey. For the full show notes check out Estimate Approved