52 episodes

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Inside‪r‬ Todd Cochrane, Mike Dell & MacKenzie Bennett

    • Technology
    • 4.2 • 5 Ratings

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

    Into Tomorrow with Dave Graveline

    Into Tomorrow with Dave Graveline

    You're not done once you publish your podcast. Next comes marketing the episode, typically on social media. But before you do that, you might want to do one more thing right after you publish. Make sure that the episode indeed plays. That and more on today's episode of Podcast Insider with Todd Cochrane and Mike Dell.



    Thanks for Dave Graveline for becoming part of the Blubrry community recently as well as being our guest interview this week.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.



    News:



    The nominees for The Ambies, the Awards for Excellence in Audio, from the Podcast Academy, were announced today.



    Google announced a new audio format for voice, Lira. This new format is supposed to be only 3kbps, with plans to make it open source.



    Omny says smart speakers will overtake desktop browser downloads soon.



    New podcast In Plain Sight with Lady Bird Johnson from ABC.



    The Wynn Las Vegas has invested in sports podcaster Blue Wire. A studio in the hotel lobby is in the works.





    Best Practice:

    Don’t be surprised, check your episodes after you publish them.





    After publishing, hit play on the player on your site. Does it play? Does it sound good?



    Make sure it’s the correct episode audio. It can happen where you upload the wrong audio when posting a podcast, always good to double check.



    Subscribe to your own show. Either in Apple Podcasts or Google Podcasts (if you are on Android). You will get the new episode quite quickly after publishing.



    After 24 hours, check all the syndication points (Apple, Google Podcasts, Stitcher and so on).  If only one is missing your new episode, that means it is not YOUR issue, it’s an issue with that platform. Rare, but it happens.  All services have issues from time to time.



    Relax and get working on your next episode! It’s all working perfectly.



    Blubrry News:



    Read here to learn about Blubrry stats name changes: Free, Standard, Advanced



    PowerPress 8.5 will include Podcast Index tags!



    Clubhouse for Podcasters, the pros and cons.





    Interview:

    Dave Graveline's show Into Tomorrow with Dave Graveline



    Connect with Dave here...



    Facebook

    Instagram

    Twitter

    YouTube



    Question(s) of the Week

    Question: Chris on Facebook: “Does anyone use Zencastr instead of Zoom for video interviews for podcasts? And why?”

    Answer:  We use Skype and a very well-equipped studio setup with a video switcher, etc. for this show when we are doing live video. Today, we are trying out Riverside.fm.

    Zoom works well because just about everyone has it, but there are a lot of good products out there for video and audio remote interviews and such; use what works for you.

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    Be sure to subscribe to the companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and tech side of podcasting.

    https://www.podcasthelpdesk.com

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Let us know you’d like to be Podcaster of the Month or a guest on the show. Email mackenzie@blubrry.com

    Send us your podcast sticker and a self-address stamped envelope (SASE) and we will send you a Blubrry care package.

    • 51 min
    When to Update Your Podcast Website

    When to Update Your Podcast Website

    If you're not a web novice, it can be hard to know when to update your podcast website. So, so many podcasters are doing their show because they are passionate and knowledgeable on their topic, but that doesn't mean they are familiar with all the behind the scenes tasks that are required to make the podcast run well. If you're not sure on how to manage your podcast website, you're not alone. Mike Dell and Dave Clements, from Blubrry support, go over some of the basics to keep your website running smoothly.



    Of course, they also dive into some new celebrity podcasts, hackers in podcasting and money spent on podcast advertising.



    Just a note, Mike does say this is episode 231 at the beginning, but it is in fact, episode 232.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in central Indiana and northern Michigan; here’s Podcast Insider.



    News:



    Several podcast companies were on the receiving end of a DDOS attack earlier this week. James Cridland from Podnews.net talked to the ‘hackers’.



    Acast has purchased Radio Public.



    President Obama and Bruce Springsteen will be hosting a show together on Spotify.



    Gimlet’s Reply All host PJ Vogt steps away and more.



    Talk radio host Rush Limbaugh passes away at 70.



    The top advertisers in podcasting for January 2021.



    Best Practice: Keeping your website up-to-date

    Update the following when it calls for it.





    Plugins

    Themes

    WordPress itself

    Remove any unused themes and plugins





    Blubrry News:



    Exciting things coming in PowerPress soon!

    Recent blog post: Always Ask Your Audience

    March is International Women's Month, look out for posts on our social media and directory for shows.





    Question(s) of the Week:

    Question: What have you found the best way of starting an introduction in a podcast episode?

    Answer: Just start. I know that is too easy; what I like to do is say hi and quick welcome to the episode.  Sometimes I go over what is going to be in the episode if it’s many things, and I use a saying at the beginning of my personal shows. Some people edit a quote out of something in the middle of the show as a “cold open”. Some play music (legal music like we do), and some just get right into it. It shouldn’t take more than 30 seconds to get into the content. Again, this is totally dependent on what your show is about, the format that YOU choose.

    Playing Games with Strangers

    with Dave Clements

    On the next Podcast Help Desk episode: Free podcast hosting. Is it really a viable option?

    https://www.podcasthelpdesk.com

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Let us know you’d like to be Podcaster of the Month or a guest on the show. Email mackenzie@blubrry.com

    Send us your podcast sticker and a self-address stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address is:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 24 min
    Can You Moderate a Podcast?

    Can You Moderate a Podcast?

    Podcasters can say anything they want; that's a good thing and a bad thing sometimes. Moderating or moderators for podcasting currently does not exist and is questionable of whether it ever will. Mike and MacKenzie discuss this and more, such as podcasts and pets - are they the similar?

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in central Ohio and northern Michigan; here’s Podcast Insider.



    News:



    iHeart Radio has purchased Triton Digital for $230 million.



    Apple producing an original podcast for the Apple TV+ show For All Mankind.



    Podcasts are like pets? What do you think?



    Can anyone moderate podcasts? It’s a difficult situation to deal with, and most likely doesn’t have a one size fits all solution.



    Review Geek says ‘Google Podcasts is pretty good now.’



    Podcast Movement (Aug. 3-6) 2021 in Nashville, TN, is now accepting speaker submissions. The deadline is March 31, so get started now. Every year they get more and more submissions.



    Podcaster group wants a climate category added to Apple Podcasts.





    Best Practice:

    Is there a best time of day to release your episodes?





    Short answer…  no, not really.



    Longer answer…  It’s best to pick a day or time that works for your production schedule and your audience.



    Podcast listening is a non-real-time thing. If you are consistent on what day(s) and times you publish, your listeners will know to expect a new episode at a particular time which will let them build you into their schedule. Just about any time is a good time, just try to be somewhat consistent. This also helps some of the syndication points (like Apple Podcasts) update quicker as they will learn when to expect new content and pull it into their directories (don’t rely on this, it doesn’t always work).



    Blubrry News:



    10 Tips for Connecting with Your Audience on Social Media, from our blog.



    Podcaster Dashboard phase II is being diligently worked on. We just had a look at the next step in our upgrade of the UI/UX of Blubrry’s dashboard, cool things coming!



    Our monthly community newsletter went out today, give it a read.





    Question(s) of the Week 

    Question: Chris on Facebook: I normally keep 300 episodes in my RSS feed. All my episodes are on my website in the episode posts. I'm thinking about dumping down to just serving just the last 100 or less. What are your thoughts?

    Answer: via Todd: 90% of podcasts globally get 90% of their lifetime downloads within the first 96 hours. I only have 40 episodes in my feed and I am on episode 1509 (Geek News Central).

    If you have written good show notes with a good episode title and a good first paragraph Google will drive traffic to those older episodes. If you are keeping it at 300, be sure to use the episode maximizer feature in PowerPress.

    From Mike: I agree with Todd on this. Keeping 300 is most-likely not needed as most people will never go back that far in an RSS feed, some might but it all depends on the type of content. News or topical shows aren’t long-tail, however some narrative-type podcasts, how-to or informational shows (where the info does not go out of date) may have more of a need to go to the full 300.

    This show, Podcast Insider, has 52 episodes in the feed, a year’s worth. The rest (179 episodes) are available on our website. This keeps the feed’s loading speed faster and the file size smaller.

    On the next Podcast Help Desk episode: Taking a break from podcasting.

    https://www.podcasthelpdesk.com

    ______________

    Promo code INSIDER for a free month at Blubrry.

    • 31 min
    What Is In A Podcast Name?

    What Is In A Podcast Name?

    What is in a podcast name? And why can they be so challenging to choose sometimes. One of the most basic and first things you must do when creating your podcast, is choosing a name for your show. We've got some recommendations on how to handle the situation and make it easier on yourself.



    And, we've got a great topic for our Question of the Week, how to get over the 'just starting' hump.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.



    News:



    Mark Cuban (Dallas Mavericks owner and Shark Tank ‘shark’, is stepping into the podcasting world, sort of.



    3D audio, first off, what exactly does that mean? And how does it involve podcasting?



    If you’re just starting or anyone interested in learning more quick and easy facts about podcasting’s growth, check this out: why are podcasts so popular.



    Never news to us, Forbes is saying podcasting ad dollars are coming in as popularity in podcasting grows.



    40% of the web is now on WordPress! As many of you know, we're big fans of WordPress.





    Best Practice:

    What’s in a podcast name? How to choose a title for your podcast.





    Think of something that describes what your show is about or at least doesn’t make people think it’s about something completely unrelated.



    Google the name you are thinking of, make sure it’s not already being used. This can save you a big headache and even potentially a trademark lawsuit.



    Make sure it doesn’t have another meaning that you don’t want associated with your show.



    Make it easy to spell and say out loud. Mike had a friend that used the name ‘Procrasticast’ for a while, but he had to change it.



    Do not keyword stuff your titles. For example, the TV show MASH was just called Mash, not “MASH - A comedy about doctors in the Korean War with Alan Alda”.



    Make it easy for people to find your show and talk about your show.





    Blubrry News:



    Affiliate payments go out next week, be sure to check your PayPal.



    The dashboard is in the middle of a change, with two menu options available currently.



    Earbuds Collective 4 Year Anniversary - this Saturday, we’ll be giving away a gift basket. Join them on Facebook for trivia, cocktails and more.

    Wasn't in the recording... but check out our Valentine's Day giveaway on social!



    Question(s) of the Week:

    Question: Faith via Facebook - What’s some advice can you give me? I hate the sound of my voice but want to start my podcast. I’m nervous.

    Answer: It’s not really a tech question, but we will tackle it here.  First off, NOBODY likes the sound of their own voice at first (or maybe never). Nobody hears you like you hear yourself so what you sound like recorded, sounds weird to you - but only you.  Everyone else hears what you really sound like, which I’m guessing is not bad at all. You sound how you sound. Don’t worry about it, and most people get used to it. Just start!

    On the next Podcast Help Desk episode: Taking a break from podcasting, some of the ways to do it and not lose your listeners.

    https://www.podcasthelpdesk.com

    NEW! - If you have a question or feedback, click on the “Leave a voicemail” On the sidebar of PodcastInsider.com. Record your question and we may answer it on the show.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.

    • 28 min
    Future Podcast Related Releases from Apple

    Future Podcast Related Releases from Apple

    There are some podcast related releases coming from Apple in the near future, and Todd and Mike are here to discuss them. For Apple Watch and Apple iPhone, look out for new content as well as UI.



    Don't miss the BLK Pod Collective virtual summit next month focused on the Business of Podcasting.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.



    News:



    Time To Walk comes to Apple Fitness+. Check out their new content specifically for Apple Watches.



    Ever want to be a newscaster? Daily news podcast host wanted.



    Apple’s iOS 14.5 coming with some cool updates including a few UI changes for Apple Podcasts.



    Spotify reports they have 2.2 million podcasts on their platform.



    BLK Pod Collective and StreamYard putting on “The Business of Podcasting Summit” on March 6th, virtually of course.



    Blubrry podcaster, Maxwell Ivey Jr. is trying for the Holman Prize. See his pitch video here: https://youtu.be/MXdl396Fr8Q





    Best Practice:

    Blog posts (text) and podcast posts: should you keep them together or separate them on your site? We recommend keeping them together.



    Blubrry News:



    Phase one of the dashboard update at Blubrry.com is out.



    Recently on Podcast Insider, Your Podcast Takes Flight with Twitter.





    Question(s) of the Week 

    Question: From Joshua on Facebook “Curious - is there any way of knowing what CFNetworks is on our statistics?”

    Answer: CFNetworks is a Framework for developers of iOS apps.  A lot of podcast apps on iOS use it such as, but not limited to Amazon, NPR One, Skipcast and more. Basically, it’s an iOS app that downloaded your episode but not necessarily the Apple Podcasts app itself. In a lot of cases these apps use a 'user agent' so we can tell you which app. However, some of them do not always use a separate user agent. They are legitimate downloads but we cannot be identified as a particular app, so we report it as CFNetwork in the stats.

    On Saturday’s Podcast Help Desk episode: What is a 301 redirect? …and why you might need one for your podcast feed. https://www.podcasthelpdesk.com

    NEW! If you have a question or feedback, click on the “Leave a voicemail” On the sidebar of PodcastInsider.com. Record your question and we may answer it on the show.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-address stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address is:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 21 min
    Trust and Advice in the Podcast Community

    Trust and Advice in the Podcast Community

    Podcasting is great because no experience is necessary to get started, but that means you run the dilemma of 'how do you know who to trust for podcasting advice'. Finding the right people to trust and get advice from in the podcast community can take some time. Recent experiences on social media has got our team thinking, just what are podcasters to do in this situation as newcomers.



    BIg news from the Blubrry team this week, we just released an update to our Advanced Stats service, now including Play Tracking.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.



    News:



    The biggest sites of 2020 on the .FM domain are podcast-related.



    The Latin Podcast Awards registration is now open. Register here.



    RIP Larry King, he was 87 years old.



    Podcast Job: Podcast Editor. Apple in looking for an editor in Moscow, Russia.



    Podcast One owner thinks the future of podcasting is video. This has been tried before, so we're a bit skeptical.





    Best Practice:

    Bad podcasting advice. How do you know who to trust?



    Blubrry News:



    Play Tracking data has been added to Advanced Stats. This is great information for those that utilize our audio player. Read our blog here and our press release here.





    Question(s) of the Week:

    Question: Podcast subscriber numbers are a bit of a mystery. It seems impossible to find out the number, can you tell me how and why?

    Answer: Truthfully, ‘Subscribers’ is an impossible statistic to find out accurately. Various apps use completely different ways to “Subscribe” or “follow” a podcast. They all use different timing to hit (and PULL) the RSS feed. Some apps even let the user set the timing. So, I may be subscribed to your show and my phone checks once an hour.  Someone else might subscribe and their phone hits the feed 2 times a day. This is impossible to know who is who from web logs.

    In Blubrry stats, pick an episode that is 30 days old, click on it then go to Distribution. From there add the numbers from Podcatchers and Mobile Apps. That is a good guess of subscribers.

    Also, look in Trending, Day-to-Day and you will see spikes on the first day. That first day is mostly subscribers and will give you another estimate as to the number you have.

    On Saturday’s Podcast Help Desk episode: Pull vs. Push: How podcasting works on a technical level.  (I know, way geeky!) 

    NEW! If you have a question or feedback, click on the “Leave a voicemail” On the sidebar of PodcastInsider.com. Record your question and we may answer it on the show.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-address stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address is:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 32 min

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

FastTwitchMedia ,

They keep us informed!

If you want to know the latest in the industry and the new features Blubrry continues to offer to its customers, this show has great value. Its a great resource for newbies and seasoned pros alike. Keep 'em coming!

anemec ,

Keeps me up to date

I’ve enjoyed listening to Mackenzie as she has grown her podcasting wings! A helpful show that keeps me in touch with how to use PowerPress and new things happening in podcasting. Love the guests!

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