Podcast Junkies Harry Duran

Episode SummaryMathew Passy is a professional podcast consultant. Actually, he’s The Podcast Consultant who helps brands, small businesses and individuals use podcasts and podcast advertising to connect with smart and engaged audiences. Today, Mathew and Harry engage in a dialogue about Mathew’s background in audio and why there’s still a major competition between the radio and podcasting industries. They talk about cryptocurrency and the decentralization of finance, the corporatization of podcasts, and the work Mathew is doing in localized content.
Episode SponsorFocusrite –http://pcjk.es/focusrite ( http://pcjk.es/focusrite)
FullCast –https://fullcast.co/ ( https://fullcast.co/)
Key Takeaways06:32 – Mathew Passy joins the show to discuss everything from vertical farming and Covid-19, to Joe Rogan and selling sponsorships before launch
19:41 – Mathew’s podcast origin story and how he went from a Production Associate at The Wall Street Journal to a podcast consultant
32:01 – The rich history of radio and why the industry still clashes with podcasts
37:19 – Mathew recalls the most memorable moments of his time working in radio
40:30 – Cryptocurrency, NFTs and decentralization of finance
43:23 – Discovering the podcasting community
49:32 – Corporatization of podcasts and how to keep that niche feeling
52:47 – The work Mathew is doing in localized content
56:30 – Something Mathew has changed his mind about recently and the most misunderstood thing about him
59:00 – Harry thanks Mathew for joining the show and let’s listeners know where they can connect with him and learn more about The Podcast Consultant
Tweetable Quotes“So many people that I talk to in this space ask, ‘How many episodes do I need before I can approach a sponsor?’ None. It’s hard. You have to know what you’re doing. You have to know people. You have to have relationships. People have to trust you. But there’s no minimum for selling an ad. You just have to be smart, savvy, committed and confident.” (18:06) (Mathew)
“I always found podcasting interesting because it’s basically the same thing [as radio] but without the restrictions of Broadcasting, and the FCC, and time limits, and all that nonsense.” (26:43) (Mathew)
“The problem is people in radio think that radio is the end all be all, the same way that people in broadcast television think that broadcast television is the end all be all. And what they don’t understand is that it’s not about the technology or the delivery system.” (35:06) (Mathew)
“I’m a big fan of the idea of localized content. I think that is a space that needs deep exploration.” (52:50) (Mathew)
Resources MentionedFullCast Website –https://fullcast.co/ ( https://fullcast.co/)
Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/ ( https://www.facebook.com/groups/podcastjunkiesjunkies/)
Link to Podfest Expo Virtual Summit –https://podfestexpo.com/ ( https://podfestexpo.com/)
Link to The Podosphere –https://www.thepodosphere.com/ ( https://www.thepodosphere.com/)
Link to Podcast Index Social Mastodon – https://podcastindex.social/about (https://podcastindex.social/about)
Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 (https://podnews.net/podcast/i4ji5)
Link to PodNews – https://podnews.net/ (https://podnews.net/)
Link to Podcast Index – https://podcastindex.org/ (https://podcastindex.org/)
Link to Sounds Profitable – https://soundsprofitable.com/ (https://soundsprofitable.com/)
Link to The Perpetual Chess Podcast – https://www.perpetualchesspod.com/ (https://www.perpetualchesspod.com/)
Link to The Podcast Consultant – https://thepodcastconsultant.com/ (https://thepodcastconsultant.com/)
Mathew’s LinkedIn – https://www.linkedin.com/in/mathewpassy/ (https://www.linkedin.com/in/mathewpassy/)
Mathew’s Facebook – https://www.facebook.com/ThePodcastConsultant/ (https://www.facebook.com/ThePodcastConsu

Episode SummaryBrenden Mulligan is an entrepreneur who cut his teeth in the music industry before going on to become co-founder of startups such as Onesheet, Cluster Labs, LaunchKit, Elevate, and PodPage, to name a few. Brenden shares these experiences on today’s episode and speaks to his passion for problem-solving and building products that customers love. Brenden and Harry discuss Brenden’s time at Google, what he has learned from multiple startup exits, and the current trajectory and state of the podcast industry.
Episode SponsorFocusrite –http://pcjk.es/focusrite ( http://pcjk.es/focusrite)
FullCast –https://fullcast.co/ ( https://fullcast.co/)
Key Takeaways06:32 – Brenden Mulligan shares his experience in the ‘traditional’ music industry and what inspired him to make a career shift to tech
13:37 – Building the dashboard, Artist Data
20:01 – An entrepreneurial mindset and launching multiple products
24:38 – Life at Google, Frontline Foods and Elevate
29:24 – The origin of PodPage and the most interesting thing Brenden has learned from the podcast industry
38:58 – The importance of SEO (Search Optimization Engine)
46:01 – Value for value
49:10 – Brenden speaks to the results of ramping up his marketing efforts
55:29 – Something Brenden has changed his mind about recently and the most misunderstood thing about him
57:12 – Harry thanks Brenden for joining the show and let’s listeners know where they can connect with him and learn more about PodPage
Tweetable Quotes“What I started hearing and seeing and experiencing was, as the digital music world was growing, how hard it was for musicians to interact with it. And so, I ended up leaving the traditional music industry to build software tools for musicians.” (08:07) (Brenden)
“I would be speaking at these music conferences and the drum that we would beat was, ‘Direct connection with your listeners. Do not go through platforms as your only way of reaching them.’ Okay, what’s the best way to do direct connection? Email us, put it on your website. How do I build a website? And so I ended up building OneSheet, which was a turnkey website builder for musicians.” (21:19) (Brenden)
“I launched, I think, twelve companies, and all of them failed, except PodPage. Most of them didn’t even have a shot to succeed. I just gave myself the total flexibility to just have fun building again and get that muscle back. And I also helped other startups just as a fun way of networking and getting back in the startup world.” (29:03) (Brenden)
“In my opinion, Spotify is the only player in the entire podcasting space that are trying to break what’s special about podcasts. Spotify is actively trying to get you to not allow other people to listen unless you listen on Spotify.” (44:05) (Brenden)
“The way that we typically work is we try as hard as possible to use third-party tools that are solving a problem really well. I really want to focus on just building the best website. That’s it.” (47:31) (Brenden)
“Organic growth and podcasters selling podcasters is by far our best source of new customers.” (53:12) (Brenden)
Resources MentionedFullCast Website –https://fullcast.co/ ( https://fullcast.co/)
Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/ ( https://www.facebook.com/groups/podcastjunkiesjunkies/)
Link to Podfest Expo Virtual Summit –https://podfestexpo.com/ ( https://podfestexpo.com/)
Link to The Podosphere –https://www.thepodosphere.com/ ( https://www.thepodosphere.com/)
Link to Podcast Index Social Mastodon – https://podcastindex.social/about (https://podcastindex.social/about)
Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 (https://podnews.net/podcast/i4ji5)
Link to PodNews – https://podnews.net/ (https://podnews.net/)
Link to Podcast Index – https://podcastindex.org/ (https://podcastindex.org/)
Link to Sounds Profitable – https://soundsprofitable.com

Episode SummaryDave Jones is the co-host of Podcasting 2.0 and co-founder (along with Adam Curry) of PodcastIndex.org, a podcast indexing service that empowers podcasters, app creators, developers and listeners to engage in value for value exchanges.
Dave has an extensive background in systems administration and building software. Today, Dave and Harry discuss the origin story of PodcastIndex.org, the role that cryptocurrency plays, and the reason he and Adam Curry designed it as a decentralized service. Dave expounds on the importance of podcasters requesting a value exchange from their listeners and explains why the progression of technology has come at a major price.
Episode SponsorFocusrite –http://pcjk.es/focusrite ( http://pcjk.es/focusrite)
FullCast –https://fullcast.co/ ( https://fullcast.co/)
Key Takeaways04:19 – Dave Jones joins the podcast to discuss his background as a developer and podcaster
18:28 – Dave recalls where his fascination with technology came from
22:35 – Understanding Programming
29:40 – Assembly language, explained
35:45 – The origin story of PodcastIndex.org
45:31 – Designing a decentralized service
57:16 – Value for Value exchanges
59:06 – Harry takes a moment to ask any listeners who have gotten value out of this show to return some value
1:00:01 – What excites Dave most about the future
1:05:55 – Something Dave has changed his mind about recently and the most misunderstood thing about him
1:12:52 – Harry thanks Dave for joining the show and let’s listeners know where they can connect with him and learn more about Podcast Index
Tweetable Quotes“I think, as a general rule, people typically know if they love Programming by the time they’re about twenty, at the most.” (23:04) (Dave)
“The biggest hurdle to overcome with podcast apps, and writing one, is that you have to potentially monitor and request data from millions of feeds. So, you have to be constantly tracking what is going on with these millions of feeds and it’s not an easy process.” (37:23) (Dave)
“We need to have a hand in creating an alternative so that podcast app developers don’t have to spend so much time and hundreds of dollars to get up and running.” (42:47) (Dave)
“That’s a real concern in the world today. There’s real free flow of information being cut off from despot regimes. So, it’s not just about, ‘Can Dave get his latest episode of Podcast Junkies?’ It’s about, ‘Can somebody who is living under a terrible regime somewhere in the world get access to truthful news that they may not otherwise be able to get to.” (49:44) (Dave)
“If the host doesn’t tell the listener at the end, ‘Hey, if you got any value out of this, can you please return me some value?’ If you don’t take that extra step, it doesn’t matter what your payment platform is, you’re not gonna be successful.” (58:26) (Dave)
“I think the power to change our mind is one of the things that makes us human. It may be one of the most defining characteristics of being human, is the ability to change your mind about something. And if you don’t, I feel like you’re not living up to full human potential.” (1:06:07) (Dave)
“The progression of technology is not really progress. In a lot of ways, that progress also brings a drawback. For every benefit, there has been a resultant negative. I think that we’re in a Catch-22 as a society where we are having to actively sacrifice things on the altar of technological advancement. And I don’t think that it’s a net positive.” (1:12:17) (Dave)
Resources MentionedLink to Podfest –https://podfestexpo.com/ ( https://podfestexpo.com/)
Link to The Podosphere –https://www.thepodosphere.com/ ( https://www.thepodosphere.com/)
Link to Podcast Index Social Mastodon – https://podcastindex.social/about (https://podcastindex.social/about)
Podcasting 2.0 Podcast –...

Episode SummaryFounder of Spotlight Podcasting, Jonathan Baille Strong, joins the show to share his experience with the intricacies of launching a podcast, growing as an interviewer and formatting podcasts so that they are guest friendly. Jonathan is also the host of two shows, Podcasting for Consultants and Leaders of Consulting. Today, Harry and Jonathan talk about the work Jonathan and his team are doing at Spotlight Podcasting to deliver full-service production solutions to ensure that their clients’ podcasts align with their business goals. Harry and Jonathan geek out over podcast tech, tools and the latest news around the industry. Finally, Jonathan shares why he believes gifs are a great branding tool as well as some of the unique projects he’s working on currently.
Episode SponsorFocusrite –http://pcjk.es/focusrite ( http://pcjk.es/focusrite)
FullCast –https://fullcast.co/ ( https://fullcast.co/)
Key Takeaways06:39 – Founder of Spotlight Podcasting, Jonathan Baillie Strong who shares his background growing up in Europe and his podcasting journey
18:28 – Jonathan talks about what inspired him to launch his own podcast and the work Jonathan did with Startup Institute
24:08 – An extensive background in consulting
28:54 – The truth about entrepreneurship
35:47 – Spotlight Podcasting’s origin story
38:58 – Harry and Jonathan dissect an interesting inquiry on gratitude
47:54 – Make Noise
52:43 – Figma templates for podcast artwork
56:18 – Jonathan’s fascination with gifs
Tweetable Quotes“[Startup Institute] wasn’t necessarily about building companies up. It was more about helping individuals tap into the start-up ecosystem.” (22:12) (Jonathan)
“I think there are always pros and cons of going into any entrepreneurial endeavor. It just took me a while to weigh those and figure out the way. I think I was a bit short-sided at first.” (30:54) (Jonathan)
“Even as an interviewer - I’m not an extremely experienced interviewer - and I just find it better for myself, and often the guest, to have a set structure of questions to fall back on. I know it does sometimes come across as formulaic, but I just find that it’s easier for the guest to prepare and it gives you license to diverge sometimes. It depends on the preference of the guest.” (47:02) (Jonathan)
Resources MentionedFullCast Website –https://fullcast.co/ ( https://fullcast.co/)
Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/ ( https://www.facebook.com/groups/podcastjunkiesjunkies/)
Link to Podfest Expo Virtual Summit –https://podfestexpo.com/ ( https://podfestexpo.com/)
Link to The Podosphere –https://www.thepodosphere.com/ ( https://www.thepodosphere.com/)
Link to Podcast Index Social Mastodon – https://podcastindex.social/about (https://podcastindex.social/about)
Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 (https://podnews.net/podcast/i4ji5)
Link to PodNews – https://podnews.net/ (https://podnews.net/)
Link to Podcast Index – https://podcastindex.org/ (https://podcastindex.org/)
Link to Sounds Profitable – https://soundsprofitable.com/ (https://soundsprofitable.com/)
Link to The Perpetual Chess Podcast – https://www.perpetualchesspod.com/ (https://www.perpetualchesspod.com/)
Link to The Podcast Consultant – https://thepodcastconsultant.com/ (https://thepodcastconsultant.com/)
Jonathan’s LinkedIn – https://www.linkedin.com/in/jonbstrong/ (https://www.linkedin.com/in/jonbstrong/)
Jonathan’s Website – https://jonbstrong.com/ (https://jonbstrong.com/)
Spotlight Podcasting Website – https://spotlightpodcasting.com/ (https://spotlightpodcasting.com/)
Jonathan’s Podcasts:
Leaders of Consulting – https://spotlightpodcasting.com/leaders-of-consulting/ (https://spotlightpodcasting.com/leaders-of-consulting/)
Podcasting for Consultants – https://podcasts.apple.com/us/podcast/podcasting-for-consultants/id1561626891...

Episode SummaryAustin Petersmith is the Founder and CEO of Racket, an organization that provides the easiest way to tell audio stories and connect with people who want to hear them. Austin joins today’s episode to share his experience as an online community builder. Austin and his team at Racket amplify voices in the audio industry so that those who want to have their stories told can have that opportunity. Today, Austin and Harry talk about podcast monetization, the incredible progress that has been made in podcasting technology and what inspired Austin to make the jump from journalism to entrepreneurship. Austin speaks to the challenges he’s faced as a creator and why he feels so passionately about the work he does.
Episode SponsorFocusrite –http://pcjk.es/focusrite ( http://pcjk.es/focusrite)
FullCast –https://fullcast.co/ ( https://fullcast.co/)
Key Takeaways06:30 – Founder and CEO of Racket.com, Austin Petersmith joins the show to share his background as an online community builder and how he’s focused this skill on helping the podcasting community
13:42 – Austin reflects on what inspired him to launch Capiche
20:57 – Making the shift from journalism to entrepreneurship
22:23 – Racket’s origin story
32:20 – Amplifying voices who want their stories told
39:05 – Austin speaks to the work he’s doing with Podcash and other trends he’s noticed in the podcasting industry
50:30 – Something Austin has changed his mind about recently and the most misunderstood thing about him
53:56 – Harry thanks Austin for joining the show and let’s listeners know where they can connect with him and learn more about Racket
Tweetable Quotes“Email allows you to build a direct relationship with an audience. And that’s what makes email newsletters a really powerful thing. A person subscribes to your newsletter and you have that direct relationship that’s not at the whim of Facebook or any other platform that can sit between you and your audience.” (10:16) (Austin)
“Community and user generated content are things that have always inspired me. If you can provide the tools to help someone put some sort of thought from their brain out onto the Internet where another person can get value from it, that’s just a magical thing.” (16:13) (Austin)
“The more I learned, the more I realized that something is broken here for sure. Because so many people have something to say and this medium [podcasting] is working for so few of them.” (26:05) (Austin)
“What we see as a problem is that the number of people that are publishing their voice online today is way smaller than the number of people who are interested in publishing their voice online. And that’s what we want to solve.” (32:20) (Austin)
“As we look at ways to help the creators on Racket monetize, I’m really interested in how we can decentralize that portion.” (49:50) (Austin)
Resources MentionedFullCast Website –https://fullcast.co/ ( https://fullcast.co/)
Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/ ( https://www.facebook.com/groups/podcastjunkiesjunkies/)
Link to Podfest Expo Virtual Summit –https://podfestexpo.com/ ( https://podfestexpo.com/)
Link to The Podosphere –https://www.thepodosphere.com/ ( https://www.thepodosphere.com/)
Link to Podcast Index Social Mastodon – https://podcastindex.social/about (https://podcastindex.social/about)
Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 (https://podnews.net/podcast/i4ji5)
Link to PodNews – https://podnews.net/ (https://podnews.net/)
Link to Podcast Index – https://podcastindex.org/ (https://podcastindex.org/)
Link to Sounds Profitable – https://soundsprofitable.com/ (https://soundsprofitable.com/)
Link to The Perpetual Chess Podcast – https://www.perpetualchesspod.com/ (https://www.perpetualchesspod.com/)
Link to The Podcast Consultant – https://thepodcastconsultant.com/ (https://thepodcastconsultant.com/)
Aus

Episode Summary:
Founder and CEO of Ossa Collective, Marla Isackson, joins the show to discuss the incredible work she’s doing to elevate and amplify women’s voices worldwide. Marla is also the host of The Mind Of A Mentor podcast, the show that features topical conversations and vital advice for podcasters about podcasting.
Today, Harry and Marla engage in a rich discussion about Marla’s extensive business background, Marla’s passion for raising women up and what inspired her to launch Ossa Collective. Marla expounds on her process for identifying and hiring a passionate world-class team as well as her thoughts on the virtual shift that has occurred in the workplace. They talk about what led Marla to podcasting and what she loves most about the incredibly supportive podcast community. Finally, Marla shares her future goals for Ossa, explains how she came up with the name Ossa and makes a unique ask of the audience.
Episode Sponsors:
Focusrite –http://pcjk.es/focusrite ( http://pcjk.es/focusrite)
FullCast –https://fullcast.co/ ( https://fullcast.co/)
Key Takeaways:
06:30 – Founder and CEO, Marla Isackson joins the show to share her eclectic background in business and the decision to launch the world’s first women-focused podcast advertising network
20:37 – How Marla has grown and improved as a podcast host and what goes into her research process
26:29 – Ossa Collective’s origin story
35:02 – Building a passionate, world-class team
38:19 – Working remotely vs. in-person
43:22 – A warm and supportive podcast community
45:52 – Ossa’s roadmap to world domination
50:04 – Marla’s ask of the audience
52:07 – The inspiration behind the name ‘Ossa’
53:02 – Something Marla has changed her mind about recently and
56:01 – Harry thanks Marla for joining the show and let’s listeners know where they can connect with her and learn more about Ossa Collective
Tweetable Quotes:
“I really focused on why I was doing it, which was to hear the stories of heroes - amazing women who have had fabulous lives and to talk to them about their experiences with mentorship. I met some very cool women doing this. The conversations were incredible and very emotional.” (16:33) (Marla)
“And I thought about it and realized that podcasting is a natural medium for women. We like to have conversations and we’re really good at it.” (28:08) (Marla)
“We’re looking to partner with companies that are focused on elevating the voices of women in their companies. And I think that there is definitely a lot of opportunity to go beyond the podcasting industry.” (32:35) (Marla)
“The podcast people are the nicest and incredibly collaborative. Yes, everyone says this, but it’s the truth. We all want to help each other. And, I’m not gonna succeed by putting someone else down. I’m gonna succeed when someone else succeeds, and vice versa.” (43:51) (Marla)
“The people who listen to these podcasts are devoted. It’s a niche audience, but they are so devoted to their host. So when a host recommends a product, you better believe that ask will convert. So, I guess my ask would be, ‘Don’t discount us. Count us in. We are growing. We have a lot of powerful women in our network and we’d like to talk to you. And we want to make this mutually beneficial and I think we can.” (51:19) (Marla)
Links Mentioned:
FullCast Website –https://fullcast.co/ ( https://fullcast.co/)
Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/ (https://www.facebook.com/groups/podcastjunkiesjunkies/)
Link to Podfest Expo Virtual Summit –https://podfestexpo.com/ ( https://podfestexpo.com/)
Link to The Podosphere –https://www.thepodosphere.com/ ( https://www.thepodosphere.com/)
Marla Isackson LinkedIn - https://www.linkedin.com/in/marlaisackson/ (https://www.linkedin.com/in/marlaisackson/)
Ossa Collective Website – https://ossacollective.com/ (https://ossacollective.com/)