Neil Wilkins Podcast Neil Wilkins

The Power of Your Story, with Dan Grech, Founder and CEO of BizHack Academy.

BizHack is all about helping businesses grow without losing their soul in the process. Dan’s journey has given him some great insights and stories on everything from AI in marketing to navigating the metaverse and making marketing more sustainable.

Elevate your digital marketing skills with Dan's comprehensive courses. Transform your small business with strategies that drive real, sustainable growth. Schedule a call with Dan and help your business grow faster https://calendly.com/bizhack/meetdan15

Learn more about BizHack https://bizhack.com/marketing-masterclasses/

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"Effective marketing requires a diligent adherence to legal standards, regulatory frameworks, compliance mandates, and governance
principles, ensuring that each campaign and marketing activity, not
only captivates, but cultivates trust and integrity in every engagement.”

"Remember that the backbone of successful marketing
lies in robust legal, regulatory, compliance, and
governance strategies. Stay informed, stay compliant, and
let your marketing efforts be as lawful as they are creative.
Let's continue to market responsibly.”

More content like this http://marketingcollege.com

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’.

Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketing.

To avoid random acts of marketing, Doug explains the Growth Gears and how to avoid random marketing practices.

Doug at Chief Outsiders https://www.chiefoutsiders.com/profile/doug-reifschneider

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This can't be possible? But it is! With the right approach.

Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing.

Connect with Nancy https://www.linkedin.com/in/ACoAAAEY0MUBeMOaZBkENgyjdAvT7Ts1qn6uixg?

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"Welcome to the moment where ambition meets strategy, where every marketer has the power to sculpt their path to success. In this journey, remember, it's not just about the budget you start with, but the wisdom with which you allocate it. Today, we embark on a quest not just to spend less, but to achieve more, to not just chase trends, but to create value that resonates. Let's redefine growth, one strategic decision at a time, and transform potential into tangible success."

Success in marketing, as in wealth building, comes from setting clear goals, efficiently managing resources, continuously investing in knowledge, and being adaptable to change.

More content like this at Cambridge Marketing College http://marketingcollege.com/events

Money Matrix, with Rob Moore https://youtu.be/_6KKSYgpRng

Erin Andrea Craske, an award-winning strategist, with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers impact-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness.

Erin says, “I am a former business exec, an award-winning brand strategist, and a humanistic leader turned business author, advisor and executive coach for conscious, social, and ethical business rebels.

Erin’s 20 years in business strategy and leadership, continuous professional development, endless interviews with business owners, profound personal transformation, mental health and psychology studies, and the research carried out to write the 'From Purpose to Profit' strategy guide has equipped her with a valuable understanding of why businesses fail and how they can succeed.

Erin says, “Continuously addressing surface problems demands considerable effort. Conversely, tackling the root cause once and for all results in an effortless journey.

In business, this translates to strategy and in profitability, it's about mindfully enhancing revenue streams, reducing stress, fostering satisfaction, and ensuring sustainable profitability flow.”

Connect with Erin https://linktr.ee/eacraske

A gift of two full coaching sessions to the listeners
50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout
Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials

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