10 episodes

SearchChat is SoloSegment’s podcast dedicated to all things search, AI, and content marketing related.

SearchChat SearchChat

    • Marketing
    • 5.0, 3 Ratings

SearchChat is SoloSegment’s podcast dedicated to all things search, AI, and content marketing related.

    SearchChat Podcast: Is Anonymous Information Really Anonymous?

    SearchChat Podcast: Is Anonymous Information Really Anonymous?

    In today’s podcast episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities, is that really anonymous personalization? Our answer: not really, but that isn’t what anonymous data […]

    • 27 min
    SearchChat Podcast: Cookies are Dead. Now What?

    SearchChat Podcast: Cookies are Dead. Now What?

    Time and time again we see that people are uncomfortable with the ways companies are using third party data. GDPR was just the beginning. The latest move representing the new wave is Google’s recent adoption of ITP. This podcast episode tackles the move from personal data into anonymous data through behavior-based personalization. In this episode […]

    • 29 min
    SearchChat Podcast: Gartner Predicts the Death of Personalization

    SearchChat Podcast: Gartner Predicts the Death of Personalization

    Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline. Irresponsible use of personal data continues to unnerve consumers. But if consumers increasingly expect companies to know them, how can personalization be dead? This podcast episode explores personal data and the possibilities for anonymous data. Steve Zakur breaks down the assertion […]

    • 28 min
    SearchChat Podcast: Google Is Evil

    SearchChat Podcast: Google Is Evil

    Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well for mostly all parties involved.  That’s broken down. In this episode of SearchChat we talk about […]

    • 32 min
    SearchChat Podcast: Marketers Succeed at What They Rehearse

    SearchChat Podcast: Marketers Succeed at What They Rehearse

    On this episode of SearchChat, SoloSegment’s CEO, Steve Zakur and I talk about personalization and the lessons we’ve learned from working with clients. We talk about the data that you need to get started and lessons that you can learn about how to deliver on a personalization initiative from both musicians and the military. We […]

    • 30 min
    SearchChat Podcast: Making Companies More Human with Mark Schaefer

    SearchChat Podcast: Making Companies More Human with Mark Schaefer

    In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. What does he reveal? That the needs and expectations of our customers are seriously far off from where companies think they are.  We don’t have the needed emotional connection to customers. […]

    • 24 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

A. Ghost ,

Great podcast

I have really enjoyed watching this podcast develop. It is always thoughtful and a educational listen. Tim and Steve always have good information from the Industry and give their thoughts in a very succinct and easy to understand way. Whether you are new to marketing and AI or experienced I’m sure that you will be able to get something from it.

TemmeAche ,

Good Podcast

Very informative podcast! A good listen.

Top Podcasts In Marketing