12 episodes

Strategic Management is one of the courses offered by the OUM Business School at Open University Malaysia (OUM). This is a compulsory course for all learners undergoing the Bachelor of Management and Bachelor of Business Administration programmes. It is a basic major course for learners pursuing a bachelor's degree in Human Resource Management, Tourism Management and Hospitality Management.

(Podcast) Strategic Management‪ ‬ Open University Malaysia

    • Business
    • 1.0 • 1 Rating

Strategic Management is one of the courses offered by the OUM Business School at Open University Malaysia (OUM). This is a compulsory course for all learners undergoing the Bachelor of Management and Bachelor of Business Administration programmes. It is a basic major course for learners pursuing a bachelor's degree in Human Resource Management, Tourism Management and Hospitality Management.

    Episode 1 - Introduction to Strategic Management (Part 1)

    Episode 1 - Introduction to Strategic Management (Part 1)

    Episode 1 describes the evolution and development of strategic management. It identifies the major factors contributing to changes in the current business scenarios. The topic ends with a discussion on the benefits and pitfalls of strategic management.

    • 21 min
    Episode 1 - Introduction to Strategic Management (Part 2)

    Episode 1 - Introduction to Strategic Management (Part 2)

    Episode 1 describes the evolution and development of strategic management. It identifies the major factors contributing to changes in the current business scenarios. The topic ends with a discussion on the benefits and pitfalls of strategic management.

    • 12 min
    Episode 2 - Strategic Management Model

    Episode 2 - Strategic Management Model

    Episode 2 distinguishes the key components of strategic management and elaborates on the strategic management model. The process of strategic formulation, implementation, evaluation and control are outlined. The interrelationships of the strategic management process are also discussed.

    • 28 min
    Episode 3 - Roles of Top Management in Strategic Management

    Episode 3 - Roles of Top Management in Strategic Management

    Episode 3 discusses the roles of corporate planners in strategic management. The roles played by the board of directors and the chief executive officer are explained. The roles played by middle management in the strategic management process are outlined in the last section of the topic.

    • 22 min
    Episode 4 - Strategy Formulation

    Episode 4 - Strategy Formulation

    Episode 4 outlines the concept of strategy formulation with emphasis on the key elements of the strategy formulation process. A comparison is made between organisational vision and mission. This leads to a discussion of organisational goals and objectives and the characteristics of high quality objectives.

    • 21 min
    Episode 5 - Environment Analysis

    Episode 5 - Environment Analysis

    Episode 5 elaborates on the external environmental forces that have an impact of organisational performance. Learners are exposed to the opportunities and threats existing in the business environment. This is followed by a discussion of tools that can be used for conducting environmental analysis.

    • 27 min

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