Consistency is vital to success in podcasting.
The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become.
You'll also develop and hone skills that transfer to other aspects of your life, including but not limited to how you communicate with friends, colleagues, clients, and loved ones, and how you present your message on stage, on conference calls, and in virtual and in-person meetings.
But consistency in podcasting doesn't just refer to a commitment to mastering your craft.
Consistency is also about being there for your audience when you say you'll be.
When you bring new content to your audience on a consistent basis, they will not only get more invested in the content you produce, but they'll begin working this content into their routine.
For example, if you publish new episodes every Thursday, a loyal listener will use their time at the gym or on their morning commute to consume your latest release.
They expect it. And when it's not there, they will find something else to fill the void.
When that happens, you run the risk of losing that listener and it may be hard to get them back simply because they only have so many hours a week to dedicate to podcast consumption.
Maintaining consistency will keep listeners in place and continue to establish a high level of trust with each of them.
But it's also important to understand that consistency in podcasting does not mean you need to overextend yourself and let burnout creep into the equation.
Episode 011 of Solo Podcasting Simplified features the next installment in the Podcast Therapy series and I'm revealing the truth about consistency in podcasting.
Click here for this episode's feature blog post, resources, and more
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