66 episodes

Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, podcast coach Sunny Gault provides practical tips and inspirational stories that motivate you to meet your podcasting goals!

Podcast Your Business Independent Podcast Network

    • Business

Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, podcast coach Sunny Gault provides practical tips and inspirational stories that motivate you to meet your podcasting goals!

    What Makes a Podcast Successful?

    What Makes a Podcast Successful?

    It's a new year. It is a time when many people start new podcasts-- and experienced podcasters think about what they want for their shows in the year ahead. Regardless of the decisions you make, we all want the same thing.... to have a successful podcast. But, what does that even mean? How do you know if you've had success with your podcast? And if you haven't felt successful, how do you change that around in this new year?
    Ready to launch a new podcast this year? Here's my free download that walks you through each step!
    https://independentpodcast.network/training/free-podcast-launch-guide-everything-you-need-to-start-your-podcast

    🎙️ Want more free podcast content? We’re always creating new content to help you launch and grow your podcast, and we give it to you for free. If you’re serious about podcasting and willing to do the work, you’ll have access to all the tools and resources you need to create a successful show.
    https://independentpodcast.network/grow

    😁 Ready to make money with your podcast? We'd love to partner with you! We'll format your podcast for digital ads and find the advertisers. We can even sell more than just podcast ads! Learn more here:
    https://independentpodcast.network/money
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 32 min
    Tips for Working with Podcast Advertising Agencies

    Tips for Working with Podcast Advertising Agencies

    As your podcast starts to grow, you may be thinking about working with podcast advertising agencies to help you connect with brands. Working with agencies can definitely put you in front of brands, but how does this impact your bottom line? And what are some other things you should consider before you sign on the dotted line? Today we've got some great tips for working with podcast advertising agencies.
    Want my proven template for writing effective podcast ads? Download it here: https://independentpodcast.network/training/what-to-consider-when-writing-ads-for-your-podcast

    🎙️ Want more free podcast content? We’re always creating new content to help you launch and grow your podcast, and we give it to you for free. If you’re serious about podcasting and willing to do the work, you’ll have access to all the tools and resources you need to create a successful show.
    https://independentpodcast.network/grow

    😁 Ready to make money with your podcast? We'd love to partner with you! We'll format your podcast for digital ads and find the advertisers. We can even sell more than just podcast ads! Learn more here:
    https://independentpodcast.network/money
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    Creating a Structure For Your Podcast Episodes

    Creating a Structure For Your Podcast Episodes

    If you want listeners to keep coming back and listening to your show, then you need to have a solid episode format. This is the structure for your podcast, and it's something most people are subconsciously looking for when they're listening to your show. If you don't have it, they may stop listening and they may not even know why. Having that structure helps guide your audience through the show so they know what to expect. So, what are the main components of a typical podcast episode, and where do you have some wiggle room so you can still be a creative? Today we're talking about creating a structure or format for your podcast episodes.
    Need an episode script or outline to help you stay on track with your podcast format?
    https://independentpodcast.network/training/prepare-for-podcast-recordings-with-an-episode-script-or-outline
    Looking for music for your podcast? Save 10% on Soundstripe when you use our promo code PODCAST!

    🎙️ Want more free podcast content? We’re always creating new content to help you launch and grow your podcast, and we give it to you for free. If you’re serious about podcasting and willing to do the work, you’ll have access to all the tools and resources you need to create a successful show.
    https://independentpodcast.network/grow

    😁 Ready to make money with your podcast? We'd love to partner with you! We'll format your podcast for digital ads and find the advertisers. We can even sell more than just podcast ads! Learn more here:
    https://independentpodcast.network/money
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    Paying Platforms and People to Promote Your Podcast

    Paying Platforms and People to Promote Your Podcast

    Promoting your podcast is important. But for many of us, it's not a priority. After all, you've poured your heart and soul into the content. Shouldn't the promotion be someone else's job? Luckily, you just got a random email from someone claiming they can get your podcast to the top of the charts! But is that possible? Can people legitimately promote your show and get you real results? Or are they all just one big scam? Today we're discussing paying platforms and people to promote your podcast.
    What to create a promo to help cross-promote your podcast with similar shows? Here's our how-to guide!
    https://independentpodcast.network/training/producing-podcast-promos

    🎙️ Want more free podcast content? We’re always creating new content to help you launch and grow your podcast, and we give it to you for free. If you’re serious about podcasting and willing to do the work, you’ll have access to all the tools and resources you need to create a successful show.
    https://independentpodcast.network/grow

    😁 Ready to make money with your podcast? We'd love to partner with you! We'll format your podcast for digital ads and find the advertisers. We can even sell more than just podcast ads! Learn more here:
    https://independentpodcast.network/money
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 26 min
    Podcast Advertising: Pre-Rolls, Mid-Rolls and Post-Rolls

    Podcast Advertising: Pre-Rolls, Mid-Rolls and Post-Rolls

    2.2 billion dollars. That's how much money is expected to be spent on podcast advertising this year, in 2023. And if you're listening to this episode, you're probably expecting or hoping that a portion of that money makes it into your own pocket. Creating a great podcast ad is one thing, but figuring out where to put it in your podcast, that could make or break an advertising campaign. Today we're demystifying the world of mid-rolls, pre-rolls, and post-rolls.

    Need some help creating ad spots for your podcast? Download the guide we use to create ads for our podcasts!
    https://independentpodcast.network/training/what-to-consider-when-writing-ads-for-your-podcast

    🎙️ Want more free podcast content? We’re always creating new content to help you launch and grow your podcast, and we give it to you for free. If you’re serious about podcasting and willing to do the work, you’ll have access to all the tools and resources you need to create a successful show.
    https://independentpodcast.network/grow

    😁 Ready to make money with your podcast? We'd love to partner with you! We'll format your podcast for digital ads and find the advertisers. We can even sell more than just podcast ads! Learn more here:
    https://independentpodcast.network/money
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 25 min
    Creating a Community for Your Podcast

    Creating a Community for Your Podcast

    Podcasting can sometimes feel like a lonely sport. Right now, I'm by myself, sitting behind a microphone, recording in my garage. I'm picturing you, the audience, but I can't actually see you or interact with you. That's why having a podcast community is so important! It takes some extra work, but in the end, you'll have grown your audience, gained some insight, and perhaps even made a few friends. Today we're discussing how to create a community for your podcast!
    Need a plan for creating your podcast. Download our FREE guide! https://independentpodcast.network/training/create-a-plan-for-your-podcast

    🎙️ Want more free podcast content? We’re always creating new content to help you launch and grow your podcast, and we give it to you for free. If you’re serious about podcasting and willing to do the work, you’ll have access to all the tools and resources you need to create a successful show.
    https://independentpodcast.network/grow

    😁 Ready to make money with your podcast? We'd love to partner with you! We'll format your podcast for digital ads and find the advertisers. We can even sell more than just podcast ads! Learn more here:
    https://independentpodcast.network/money
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 20 min

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
Prof G Markets
Vox Media Podcast Network
Masters of Scale
WaitWhat
Habits and Hustle
Jen Cohen and Habit Nest