Podcasting Momentum - The Marketing Flywheel for your Businesss

Josh Troche - Pedal Stomper Productions
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!  Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.

  1. 1D AGO

    Why Your Content Isn’t Working (And How to Fix It Fast) | Podcasting Tips

    If your content isn’t getting traction, it’s not because you’re not working hard it’s because you’re not creating what your audience actually wants. In this episode, Josh and Aaron break down how to build content that people are already searching for, and how businesses from bricklayers to engineers are using simple, authentic video and podcasting strategies to generate real results. You’ll learn how to: Turn everyday conversations into high-performing contentUse Google’s “People Also Ask” to generate endless content ideasOvercome camera anxiety and show up authenticallyCreate high-velocity content without overthinking productionLeverage podcasting for client attraction and brand buildingIf you’re a small business owner or marketing manager looking to grow through podcasting for marketing, this episode gives you a practical, no-fluff blueprint to follow. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    35 min

  2. APR 7

    Mastering Podcast Guest Matching & Real ROI with Alex Sanfilippo

    Finding the perfect podcast guest is often like finding a needle in a haystack. It can be confusing, time consuming,and frustrating. In this episode of Podcasting Momentum, I sit down with Alex Sanfilippo to learn how he solved this massive industry problem by founding PodMatch, a platform that connects podcast guests and hosts for interviews using matchmaking technology. We dive deep into how Alex transitioned from his early days of recording a failed podcast in his car to building a platform that thousands of creators rely on. We also discuss the incredible "Pod Value Initiative," where PodMatch shares its profits to actually pay podcasters and help offset their production costs. If you are focused on brand building with podcasting, you need to hear Alex's take on the rising problem of AI-generated spam pitches. We discuss exactly how PodMatch penalizes users who rely solely on AI outreach, and why authentic human connection is the ultimate key to podcast lead generation. Whether you are a host or a guest, you'll learn the essential etiquette required to stand out, including why seventy percent of successful guests say their secret is simply doing pre-show research. Finally, Alex reveals his number one piece of advice for any new podcaster: completely understand your "why" and design a highly specific listener avatar before you ever hit record. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    47 min

  3. MAR 31

    How I Filter Podcast Guests & Play the Long Game with Agi Keramidas

    What can you learn from a creator who has published more than 500 podcast episodes? In this episode, we sit down with Agi Keramidas, who transitioned from a 20-year career in dentistry to hosting a wildly successful personal development podcast. Agi shares his hard-earned lessons on consistency and why successful podcasting is a long game, much like growing a Chinese bamboo tree. We dive deep into Agi's highly effective three-filter workflow for handling cold guest pitches. From utilizing PodMatch to weed out impersonal mass pitches, to a quick "triage" process, to making undecided guests prove their interest by listening to an episode, you'll learn exactly how to curate top-tier conversations. Whether your focus is on brand building with podcasting or improving your podcast lead generation, ensuring you have the right guests on the mic is critical. Agi also explains how his "why" evolved from a simple curiosity to a driving mission to inspire positive change and ignite growth. Remember: knowledge without action is not knowledge! If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    44 min

  4. MAR 24

    The "Nebulous" ROI of Podcasting, Building Authentic Trust, & Pristine Audio with Rachel Moore

    Why are you podcasting in the first place? In this conversation, Rachel Moore joins us to break down what makes a business podcast actually work. We get into the real reasons companies start podcasts, why so many shows create friction for listeners, and why great audio still matters more than flashy video. We also dig into one of the biggest questions in podcasting for marketing: how do you measure ROI when trust, authority, and buying decisions build over multiple touchpoints? Rachel also shares one of the wildest podcast pivot stories you’ll hear — from reviewing Marvel movies with her family to transforming that show into a menopause-focused platform. From there, the conversation expands into audience experience, authenticity, overproduction, AI, trust-building, and the planning required to keep a podcast alive long enough to matter. This episode is packed with practical insight for small business owners, marketing managers, and anyone serious about brand building with podcasting. What you’ll learn:  why podcasting for marketing starts with purpose  how poor audio creates instant audience friction  why authenticity builds more trust than overproduction  how client attraction podcasting works across multiple touchpoints  why measuring podcast ROI is harder than most people expect  the planning mindset that keeps a show from dying after a few episodes Rachel’s point is simple: people want to know who they’re buying from, and podcasting helps businesses build that trust over time. That’s what makes marketing with podcasting such a powerful long-game strategy. Subscribe for more tips for podcasting, podcasting for marketing, and smarter content strategies for growing your business.  Looking for help launching or improving your show? Pedal Stomper Productions can help you turn your podcast into a real marketing asset. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    46 min

  5. MAR 17

    How to Get 13 Million Downloads & Escape the Social Media "Rented Land" Trap with Jordan Blair

    Are you relying too much on social media to build your audience? In this episode of Podcasting Momentum, we dive deep into brand building with podcasting alongside Jordan Blair, producer at Buzzsprout. Jordan shares her wild career journey from working in accounting to creating a bedtime stories podcast that organically reached over 13 million downloads. We explore why building an audience purely on social platforms leaves you acting as a "hostage" on "rented land," and how true ownership comes from leveraging your RSS feed. Jordan also shares unique strategies for podcast lead generation, including "boots on the ground" tactics like using QR codes to find listeners exactly where they are. Key Takeaways in this Episode: Pivot When Necessary: Jordan originally targeted 7-to-9-year-olds but realized through a listener survey that her actual audience consisted of adults, leading to a massive growth spike when she changed her podcast category to mental health.Avoid the Social Media Trap: Stop trying to be everywhere at once; spreading yourself across Facebook, Instagram, LinkedIn, TikTok, and Twitter is a quick path to burnout.Recording Best Practices: Skip the echoey kitchen or bathroom—recording in a closet full of soft clothes is often better than an expensive, untreated room.Navigating AI: While AI is fantastic for cleaning up bad audio or organizing thoughts, listeners are getting tired of fully automated "AI slop".Connect with Jordan Blair: Dreamful Bedtime Stories Podcast: https://www.dreamfulstories.com/Jordan Blair Linkedin: https://www.linkedin.com/in/jordan-blair-a7124231bJordan on Buzzcast: http://buzzcast.buzzsprout.com/If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    46 min

  6. MAR 10

    How to Master Your Audio Branding and Podcast Voice with Jodi Krangle

    So many marketing companies talk about brand voice, but they don't talk about the actual voice that is your brand. This is especially true if you are doing brand building with podcasting. In this episode, we sit down with veteran voice actor Jodi Krangle, who has been the voice for massive companies like Dell and FedEx. Jodi shares her incredible journey from doing SEO and internet marketing in the 90s to becoming a full-time voice actor in 2007. We dive deep into why 70% of your video's impact relies on your audio, and how the sound you present makes your audience feel. Here are a few actionable takeaways from our conversation: Always be closer to your microphone to capture the full frequency of your voice.Wear headphones, because echo cancellation software compresses your audio and makes conversation difficult.Speak into your microphone at a slight angle to prevent harsh pops and sibilance.Understand that AI should be used as a partner for productivity, not a replacement for genuine human connection.If you are looking to elevate your brand and turn your show into a tool for podcast lead generation, you cannot ignore your audio quality. If you want to keep up with Jodi or learn more about the power of audio branding, here are all the best ways to connect with her online: Voiceover Website: https://voiceoversandvocals.com/Podcast: https://voiceoversandvocals.com/podcast/ If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    44 min

  7. MAR 3

    The Real ROI of Podcasting: Return on Impact & Strategy with Sarah Lohse

    Are you obsessing over podcast download numbers and expecting overnight success? It’s time to change how you view your show's ROI. In this episode of Podcasting Momentum, we sit down with Sarah Lohse, founder of Branded Media, to discuss why the true value of your show is measured in "Return on Impact." Sarah shares her journey from coaching podcast guests to launching full-scale business podcasts designed for thought leadership. We dive deep into why "AI-generated authenticity" is an oxymoron, how to avoid the "one traumatic story" trap as a guest, and why a room of 20 highly-targeted listeners is far more valuable to your business than a stadium of passive scrollers. If you are a business owner or marketing manager focusing on brand building with podcasting, this episode is packed with hard truths about setting realistic expectations and prioritizing strategy before you ever hit "record." We also explore how a hyper-niche focus becomes your ultimate weapon for podcast lead generation. Key Topics Covered: The 4 pillars of true thought leadership.Why "introduce yourself" is the worst question a host can ask.Redefining ROI as "Return on Impact" for your brand and SEO.The "Living Room vs. Stadium" analogy for audience building.Why your unique story is the only thing AI can't replicateConnect with Sarah Lohse: Website: https://workwithbranded.com/Socials: @stickwithbranded If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    43 min

  8. FEB 24

    How to Master Nuanced Interviews & Strategically Charge Guests with Tommy Serafinski

    Are you avoiding difficult conversations on your podcast, or are you leaning into them to build a stronger audience? In this episode of Podcasting Momentum, we sit down with Tommy Serafinski, host of the Conservation and Science podcast, to discuss how genuine curiosity can transform your show into an industry-leading platform. Tommy shares his journey from an angling blogger to a podcast host who routinely interviews world-renowned scientists and environmentalists. We dive into the art of asking hard questions in a friendly manner, how to present both sides of an argument to build trust, and why sourcing content ideas from social media debates is a game-changer for brand building with podcasting. For SMB owners and marketing managers looking for effective podcast lead generation, Tommy drops a massive truth bomb: why you should start charging a guesting fee to filter out PR pitches and ensure your guests are truly invested in delivering value to your audience. Key Topics Covered: Transitioning from a hobbyist to an authority in your niche.How to keep personal bias out of controversial topics.The two biggest mistakes podcasters make (and how to avoid them).Why charging a guest fee elevates the quality of your show.Connect with Tommy Serafinski: Podcast: Conservation and Science -https://tommysoutdoors.com/author/outdoorspodcast/If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    50 min
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About

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!  Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.

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