Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Morgan Franklin Media
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Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

If you’re ready to create a podcast that will align you with experts in your industry, position yourself as a trusted leader and create another source of revenue for your business you’re in the right place. Podcasts for Profit will help you create and grow a podcast that cuts through the noise of social media and speak directly to your target audience. Stop letting the algorithm determine your social marketing strategy. Stop letting trends dictate the kind of content you’re able to create. Hosted by expert podcast strategist, producer and educator: Morgan Franklin, Podcasts for Profit is your step-by-step guide to creating a podcast that will transform your business, opportunities and life.

  1. #056: The Biggest Lie in Podcasting

    2D AGO

    #056: The Biggest Lie in Podcasting

    Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy, but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for yourself. We’ll talk about everything from podcasting equipment and production to monetization to why your podcast marketing strategy isn’t working. 🎧 Equipment Recommendations (All Price Points): https://www.amazon.com/shop/morganfranklincreative 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

    16 min
  2. #055: Podcast Rankings 101: Why You’re Not Charting and How to Fix It

    MAR 17

    #055: Podcast Rankings 101: Why You’re Not Charting and How to Fix It

    Is your podcast ranking on the charts? Does it matter? In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast. In this episode:How podcast rankings work across different platforms like Apple Podcasts and Spotify.Understanding the importance of choosing the right category for your podcast and how to decide. Tracking your podcast's performance using free tools like Listen Notes and Refonic.How to improve you podcast's visibility and find new listeners using podcast ranking strategies. 🗣️ Find out more about rankings on Listen Notes and Rephonic: https://www.listennotes.com/https://rephonic.com/ 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

    16 min
  3. #054: Pitching Your Podcast: The Pitch Strategy That Saved My Podcast

    MAR 10

    #054: Pitching Your Podcast: The Pitch Strategy That Saved My Podcast

    In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently.  If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitching strategy that saved my podcast and my career.  ⭐️ Podcaster One-Sheet Template:https://podcastsforprofit.com/products/podcast-host-one-sheet 💫 Podcaster Media Kit with Rate Card Template:https://podcastsforprofit.com/products/podcast-media-kit-and-rate-card ✨ Podcast Pitch Deck Template: https://podcastsforprofit.com/products/podcast-pitch-template🎧 Episode 8 | How to Pitch Your Podcast to Anyone in 30-Seconds:https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

    17 min
  4. #053: Should Your Podcast Have Video?

    MAR 3

    #053: Should Your Podcast Have Video?

    One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video. In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn’t a blanket answer for every podcaster, but after this episode you’ll have the tools and perspective to be able to decide for yourself: should your podcast have video? 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/ 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

    18 min
  5. #052: Your Podcast is a Brand (Whether You Realize It or Not)

    FEB 24

    #052: Your Podcast is a Brand (Whether You Realize It or Not)

    Everyday we become more and more aware of the power of the  ✨brand✨. But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand, but in 2025, that’s a huge mistake.  In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience and helps your podcast make money.  📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/ 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

    17 min
  6. #051: PodSchool: Pinterest for Podcasters

    FEB 17

    #051: PodSchool: Pinterest for Podcasters

    Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes.  In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast on Pinterest, and what you can do to incorporate Pinterest into your podcast workflow without feeling overwhelmed. Why does Pinterest work? I think a lot of people think about Pinterest as the place where you plan a wedding, or save ideas for remodeling your kitchen, but the reality is pinterest has 553 million monthly active users and reaches 40% of US households with an annual income over $150K. I don’t know about you, but as a business owner, who uses their podcast to grow their business, those are the kind of stats I want to hear. Follow me on Pinterest: https://www.pinterest.com/morganfranklinmedia/ 📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/ 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

    17 min
  7. #050: How to Promote Your Podcast Offline

    FEB 10

    #050: How to Promote Your Podcast Offline

    What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁). In this episode: (2:50) Why 2025 is the year of taking podcast promotion and marketing offline.(3:47) The easiest way to start promoting your podcast in person.(4:38) Why you should talk about your podcast more. (6:15)  How to start building a community around your podcast. 👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast in 30-Seconds:https://morganfranklin.media/how-to-pitch-your-podcast-in-30-seconds/ 📌 Work with Me 1:1 for Podcast Coaching and Development:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/ 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

    14 min
  8. #049: The 2 Podcast Types That Make The Most Money

    FEB 3

    #049: The 2 Podcast Types That Make The Most Money

    Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬 Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strategies and why so many podcasters are never able to monetize their podcast.  📌 Book Your 1:1 Podcast Strategy Call:https://morganfranklin.media/contact-morgan-franklin 👩🏻‍💻 Shop My Podcast Template Store:https://podcastsforprofit.com 📥 Download 4 FREE ChatGPT prompts for podcasters and listen to the episode on how to use them here:https://morganfranklin.media/podschool-steal-my-4-favorite-chatgpt-prompts-for-podcasting/ 👋🏽 Let's connect! You can find me on LinkedIn, Pinterest, Instagram, Threads, and TikTok. 🙋🏻‍♀️ Questions? Comments? Ideas? Message Me:morgan@morganfranklin.media

    12 min
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4.9
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If you’re ready to create a podcast that will align you with experts in your industry, position yourself as a trusted leader and create another source of revenue for your business you’re in the right place. Podcasts for Profit will help you create and grow a podcast that cuts through the noise of social media and speak directly to your target audience. Stop letting the algorithm determine your social marketing strategy. Stop letting trends dictate the kind of content you’re able to create. Hosted by expert podcast strategist, producer and educator: Morgan Franklin, Podcasts for Profit is your step-by-step guide to creating a podcast that will transform your business, opportunities and life.

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