Baby Boomers that are reinventing retirement. They
either want more than traditional retirement offers
or they can’t afford to retire and must reinvent and
overcome ageism to keep working.
ProBoomer Podcasts helps with information, insight
and advice from experts and successful thought
leaders. All to help Boomers launch themselves into
some of the best years of their lives.
Redefine What’s Next: Professional Women over the age of 50
Professional women who are in their third stage of life have accomplished so much and overcome so much.
They face a new challenge: Answering “Now What?”
There are answers to that question in this interview with Autumn Nessler who has been working with professional women to help them transition with an intentional life plan to step into the next stage of life and keep going.
Understanding & Profiting from the Baby Boomer Market
No other generation demographic spends more and has more to spend. Yet, only 5% to 10% of marketing dollars target Baby Boomers.
In this interview, Barry Robertson and Marcus Matthews of Boomer-NeXt dives into more than the numbers on how to market to Boomers.
Market or Forget it!
With so many people starting up new enterprises and business …they forget, put off or diminish marketing to their demise.
If you don’t get it out there and make people aware and then convince them what you’re offering is what they need… well…even the greatest offering in the world will fail. Period.
Tap Top Talent (affordably): Engage Transitioners for your Business
There is a growing mutual need between companies, startups, and small/medium enterprises that can't afford to employ full time accomplished professionals and those very professionals who are entering their third stage of life but want to keep working just not full time.
It's a win-win.
This new and growing sector of experienced and talented professionals are called "Transitioners". Think of them as being high-level Gig Workers.
Boomer Employment Struggles: “Why Me? Why Not Me?”
If it can happen to him, it can happen to anyone. Hard learned lessons to find a job over 50 years of age.
Despite a distinguished and highly successful career Ray Suarez, like many older workers are challenged to reinvent himself to earn an income.
You may recognize Ray as the former national correspondent for PBS NewsHour.
Thrive in Time of Crisis: Drop Your Tools
Crisis brings on change and change requires change within us to not only survive but thrive.