79 episodes

All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments. 
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.


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PodPod PodPod

    • Business

All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments. 
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.


Hosted on Acast. See acast.com/privacy for more information.

    PodPod: The final episode

    PodPod: The final episode

    Over the last year and a half, PodPod has spoken to a range of fantastic guests about a huge variety of topics, and we hope you’ve found them as inspiring and enlightening as we have. Whether you’re a podcast marketer, an indie creator or a seasoned producer, we hope you’ve enjoyed listening to PodPod.
    As we bring the podcast to a close, Rhianna Dhillon, Adam Shepherd and Reem Makari take a look back at some of their highlights from the show, discussing their favourite guests, and reflecting on their biggest takeaways from the industry. 
    Hosted by Rhianna Dhillon, and produced by Ollie Peart for Haymarket Business Media.

    Hosted on Acast. See acast.com/privacy for more information.

    • 29 min
    Podcast Advertising Summit: Crafting a killer campaign

    Podcast Advertising Summit: Crafting a killer campaign

    Podcasts are a channel with rich potential for advertisers, but while an increasing number of brands are making podcasts part of their media mix, many have yet to explore significant investments in the podcast market. These organisations are missing golden opportunities to leverage engaged and attentive audiences.
    At PodPod and Campaign’s Podcast Advertising Summit last month, the topic of how best to approach these opportunities was a key point of discussion. This week, we’re bringing you one of the conference’s expert panel sessions, including Hiscox UK head of brand marketing Ed Birth, Vicky Handley, brand communications lead for Lloyds Banking Group, Spotify’s Ed Couchman, head of sales for Northern Europe, and Steven Dunlop, founder and CEO of AMA, moderated by PodPod’s Reem Makari.
    Produced by Ollie Peart for Haymarket Business Media.


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    • 38 min
    Novel: The secret to great podcast ideas

    Novel: The secret to great podcast ideas

    Every great podcast starts with a great idea, but looking at a blank page, it can often feel like finding that spark of inspiration is an impossible task. The secret to coming up with successful podcast concepts may seem like a mystical art, but there are a range of proven tips, tricks and strategies that seasoned professionals use to fuel their creativity.
    Production company Novel is among the best in the industry at sniffing out a strong story, as demonstrated by a string of hits spanning a wide range of genres, including The Girlfriends, Stolen Hearts and 28 Dates Later. This week we speak to Novel’s creative director for development, Willard Foxton, about how he and his team identify great podcast ideas, the perils of pitching, and why diversity is at the heart of a great development strategy.
    Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.

    Hosted on Acast. See acast.com/privacy for more information.

    • 50 min
    Podcast Growth Summit: Creating captivating content

    Podcast Growth Summit: Creating captivating content

    To build an audience in podcasting, the most important thing is to ensure that you’re producing outstanding content. Although there are a variety of techniques that you can use to get your show in front of more people, ultimately it’s the discussion itself that will keep people coming back again and again. This was one of the key topics that emerged from PodPod’s Podcast Growth Summit, which we held a couple of months ago in London. 
    This week, we’re bringing you one of the stand-out panel sessions from the event, featuring Persis Love, audio producer for the Financial Times, History Hit’s head of podcasts Steve Lanham, and Michelle Douglass, senior podcast producer for the National Trust, talking to PodPod’s Reem Makari about how they create podcasts that deeply resonate with their chosen audience.
    Produced by Ollie Peart for Haymarket Business Media.


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    • 26 min
    Spotify presents: The Rest Is Great Content

    Spotify presents: The Rest Is Great Content

    This episode is sponsored by Spotify Advertising
    Co-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhanger’s top podcasts in its The Rest Is franchise have come together for an exclusive crossover podcast.
    Recorded at PodPod and Campaign’s Podcast Advertising Summit last week, this exclusive live recording - presented by headline partners Spotify Advertising - features Gary Lineker, Marina Hyde, Steph McGovern and Alastair Campbell giving their insights into what 2024 hosts for the world of podcasting and their respective areas of expertise, as well as how advertisers can best take advantage of key calendar events to share their messages. 
    Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media.

    Hosted on Acast. See acast.com/privacy for more information.

    • 52 min
    Tape Notes: The art of the interview

    Tape Notes: The art of the interview

    Podcasts are fundamentally about conversation, and interview shows have long been a staple of the medium. Few podcasts can boast as star-studded a catalogue as Tape Notes, however, which has spent the last six years interviewing a who’s-who of top music acts from Blur to Bicep.
    But how does a podcast get such high-profile talent on the show in the first place, and how do you get the best out of them when they’re there? In this week’s episode, Rhianna Dhillon and Adam Shepherd speak to John Kennedy, Tape Notes host and veteran Radio X DJ, about his approach to interviewing, how to put guests at ease, and why microphone discipline is a challenge even for those who spend their lives in front of them.
    Hosted by Rhianna Dhillon and produced by Matt Hill for Haymarket Business Media.


    Hosted on Acast. See acast.com/privacy for more information.

    • 45 min

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