197 episodes

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Ponderings from the Perch Little Bird Marketing & C-Suite Radio

    • Business
    • 5.0, 43 Ratings

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

    Priscilla and Katrina Noelle - Pandemic Narrative Chapter 2

    Priscilla and Katrina Noelle - Pandemic Narrative Chapter 2

    No, it’s not Christmas, but in this episode we unwrap the truths of research during the pandemic. Katrina Noelle of KNow Research returns to the podcast and comes bearing the gift of insights. Merry Christmas, ya filthy animal.
    In this episode, Priscilla McKinney and Katrina elaborate on the recent collaboration between KNow Research and Logica Research and how brands are hungry for deeper insights.
    They two companies planned their partnership pre-pandemic, but quickly shifted directions in response to the world-wide outbreak. Katrina shares about the pivot and her experience with continuing research in the pandemic atmosphere.
    Katrina is also the co-founder of Scoot Insights, which strives to fuel the wicked challenges of consumer insights. Her partner Janet Standen help decision-makers drive business forward with real-time, accurate insights.
    Sponsors:
    Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
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    • 21 min
    Priscilla and Rana el Kaliouby Live at IIeX Behavior 2020

    Priscilla and Rana el Kaliouby Live at IIeX Behavior 2020

    This episode was originally a live podcast, broadcast during IIeX Behavior 2020 by Greenbook on July 22. In this episode, host Priscilla McKinney talks with Rana el Kaliouby, co-founder and CEO of Affectiva, and author of Girl Decoded. As a pioneer in artificial intelligence, Kaliouby’s personal mission is in humanizing technology. 
    She and Priscilla discuss the trajectory of societal empathy, programming emotional intelligence, and the importance of equatibility in AI algorithms. About equatibility, Kaliouby says:
    “The more diverse the brains are around the table who are designing and deploying these technologies, the more likely it is going to work for all of us.”
    Check out the full episode for an in-depth, relevant look at the complex state of technology and research.






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    • 30 min
    Priscilla and Michael Brenner Do a Double Take

    Priscilla and Michael Brenner Do a Double Take

    The last time Michael Brenner was on the Ponderings from the Perch, we thought it was weird that at the end of the show he said, in a spot-on Schwartzenegger voice: “I’ll be back.” But now, it’s all starting to make sense, because sure enough, he’s back as the special guest of this episode. 
    Brenner is many things. He’s the CEO of Marketing Insider Group, an author of bestselling books The Content Formula and Mean People Suck, and a globally-recognized keynote speaker on leadership and marketing, and so much more. In this episode, he and host Priscilla McKinney share in a compelling conversation about the state of content marketing, inspirational figures, ways of measuring engagement, and influential writings that have shaped their views. 
    About personalized experiences, Brenner says, “The need for digital transformation is because customers are demanding it. We don’t care about brands anymore. we are happy to replace one product for another based on experience. And it’s the digital platforms and the culture of the employees at those companies that are defining that.” 
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    • 32 min
    Priscilla and Stephanie Robotham Live at IIeX Forward 2020

    Priscilla and Stephanie Robotham Live at IIeX Forward 2020

    This episode was originally a live podcast, broadcast during IIeX Forward 2020 by Greenbook on June 15. In this episode, Priscilla McKinney talks with Stephanie Robotham, CMO of Gainsight about mindset shifts toward customer-centric thinking. They also discuss the role of marketing in insights, humanistic presence, and thought leadership. 
    IIeX Forward 2020, a new virtual conference, was presented by Greenbook. The event featured 2 full days of content with over 45 sessions broadcast live to a worldwide audience. 



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    • 21 min
    Priscilla and Sigi Hale, Ph.D. Get all Neurosciencey

    Priscilla and Sigi Hale, Ph.D. Get all Neurosciencey

    As brands attempt to understand how consumers are navigating the ever-changing landscape of Coronavirus, good market research acts as a counterfriction against oversimplification. Instead, deeper understanding is dependent upon recognizing the mechanisms with which people react in establishing their routines. In this episode, Priscilla talks with Sigi Hale, Ph.D., Principal Neuroscientist and Director of Research at ThrivePlan about the role that brands must play in helping the world bounce back - not to normal - but to a better place than before. Together, they examine buyer motivations, the role of science in the private sector, and whether or not there is a fever for which more cowbell is the only prescription (not the last one, actually).
    Sigi explains the neuro-evolutionary perspective to help crack the code on what makes humans tick, including the four main systems we use to assess information:

    Instincts

    Memory

    Social Mind

    Rational Thought

    Check out the full episode for a truly deep dive into progressive understanding of consumer behavior. 

    Sponsors:
    Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 39 min
    MR Leadership Week: Lenny Murphy of GreenBook, IIeX, Veriglif & Gen2Advisors

    MR Leadership Week: Lenny Murphy of GreenBook, IIeX, Veriglif & Gen2Advisors

    In the insights industry Lenny Murphy is a household name. From his list of concurrent roles, including Director at Veriglif, Thought Leader at GreenBook, Senior Partner at Gen2Advisors, and Chairman/Producer at IIeX, to his prolific insightful content production, it is easy to understand that Lenny knows what he’s talking about. Fittingly, his reaction to the global pandemic was different from most:
    “When all of this started, for me the thought was, ‘A lot of people are going to need help to figure out what’s going on, and what happens next…and we have a unique role in the industry of helping to do that.' That’s what we’ve always done.” 
    In this episode, Momma Bird Priscilla McKinney and Lenny discuss reliance on data, opportunities for experimentation and exploration in a new work paradigm, and staying connected to workers in the field as a key to providing helpful direction. 
    In terms of adaptation, IIeX events this year will be held virtually. Lenny points out that a playing field with more virtual events means more competition, which has prompted IIeX to find new and creative ways to focus on content and drive more value. Upcoming events include IIeX Forward (June 15-17), IIeX Behavior (June 22-24). Check out other upcoming IIeX events here. 
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    • 17 min

Customer Reviews

5.0 out of 5
43 Ratings

43 Ratings

Karen Briscoe, Author ,

Inspiration and Insights

Inspiration and insights that transform businesses and lives. Achieve a higher level of success by tuning in to Priscilla and guests. Karen Briscoe, author and podcast host 5 Minute Success

akeirans ,

Great host, content and stories

Pondering is a great podcast that is insightful, relateable and fun. Priscilla is a great host who celebrates her guests and their unique perspectives and skill sets. She leads the discussions in a natural way that makes you feel like you’re listening on two friends catching up. It has become a staple for me and I would highly recommend it.

BigShoulders66 ,

Good insider information on the MR world and on owning a business

Pricilla has a really unique perspective from inside the market research world.

She sees how MR is changing and how business owners are responding to those changes.

Each episode ends up teaching me something PLUS she’s got a great way as an interviewer.

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