Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
A UX Research Call for More Inclusion with Zoë Glas
Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!
SEO vs. PPC: Finding the Balance in Your Content Marketing Strategy
Search Engine Optimization and Pay-Per-Click are two significant buzzwords in the marketing industry. Priscilla McKinney and Ashley LeBlanc go in-depth with the pros and cons of implementing each process in your business strategy. Make sure you’re getting the most out of your time AND money — find the balance in your content marketing strategy.
A Revenue Driven Approach to Data Science with Lillian Pierson
Momma Bird Priscilla McKinney welcomes the CEO of Data-Mania Lillian Pierson to the perch to discuss how to take intangible ideas and put them into a rock solid plan into a product that sells. In addition they speak on the dividing line between those who understand the science of data science and those who understand actually how to communicate the value and apply that science for practical applications.
Lillian Pierson Linkedin Profile: https://www.linkedin.com/in/lillianpierson
QUIZ: Data Superhero Quiz • Data-Mania, LLC
DATA STRATEGY ACTION PLAN: Data Strategy Action Plan • Data-Mania, LLC
Making a Fearlessly Authentic Leader with Leaderology’s Kay Basi
You can tell a lot about Kay Basi from the leader she finds the most inspiring, Malala Yousafzai. Malala’s ideas of seeing value in others despite their differences and a strong commitment to education bleed over into Kay’s goals for her personal and professional life.
Through her position as Chief Strategy & Marketing Officer at Leaderology, she approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size. She’s seen many qualities in those leaders grow through the hardships of the pandemic including the strategies used to support those leaders.
So what does it take people – and companies— to invest in Fearlessly Authentic Leadership? Find out in this episode of Ponderings for the Perch.
Dana Kim Highlights Entrepreneurship
As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started.
Enter Dana Kim, CEO of Highlight, who had just founded her business for market research product testing with showcase vending machines. Undeterred by the challenges of the future, she harnessed her entrepreneur spirit to pivot into in-home product insights through curated discovery boxes. These boxes help brands bring their products to their consumers in a fun and interesting way.
Since she made the pivot she has continued to grow Highlight, serving national companies like Mondelez, Nestle, Purell, and more.
Dana Kim's Company Website: http://letshighlight.com
Dana's Linkedin: https://www.linkedin.com/in/dana-kim-44920135/
Why the Buyer's Journey Matters
We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creating content with all stages of the buyer's journey in mind can multiply ROI by 13. So stop hesitating and come along for the journey!
Looking to build your own persona? Check out our free resource here:
Buyer Personas - Little Bird Marketing
I understand that a healthy mindset creates a healthy and happy life!
Thank you putting your wisdom and knowledge out into the world! Sound quality is awesome too (I really appreciate that!
listeing on traveling