191 episodes

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Ponderings from the Perch Little Bird Marketing & C-Suite Radio

    • Business
    • 5.0, 42 Ratings

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

    MR Leadership Week: AJ Keirans of Disqo

    MR Leadership Week: AJ Keirans of Disqo

    If authentic relationships are your thing, this is the episode for you. Listen in as Priscilla and AJ Keirans, VP of Client Development at Disqo discuss authenticity, emotional connection, and embracing partnerships as learning experiences. Through Disqo, AJ helps businesses make informed decisions using customized proprietary technology. He shares his views on being open to evolution by embracing varying perspectives, and how those relationships can be adapted in virtual settings. 
    Along the way they talk about good and bad ways to use LinkedIn, craft beer, humility, and glamour shots. Check out AJ’s podcast, The 16 oz. Canvas to get an even deeper look into his personal passion. 

    Sponsors:
    Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 38 min
    MR Leadership Week: Robert Gray of Paradigm Sample

    MR Leadership Week: Robert Gray of Paradigm Sample

    Robert Gray is co-founder and COO of Paradigm Sample. His superpowers are operation strategy and world-class client services. In this episode he elaborates on how Paradigm Sample is meeting this pandemic head on and moving forward. From internal promotions to far-reaching collaborations from within the industry, he celebrates the human side of insights and data collection. 
    Check out this quote from Robert about service:
    “The biggest thing that anybody can do, especially in operations, is realize that providing world-class service is actually a journey. It is not a destination. So, a company’s ability to be agile, flexible, committed to solving the issues for their clients is really critical. Sample prices obviously are more competitive, so you’re talking about that pricing component. As a result of that, we have to focus even moreso on quality and service at those competitive sample prices.”
    Don't miss this episode to get a solid dose of human insight, hope and optimism. ALSO watch out for Katie Egge as she may emerge as the Paradigm Sample Cookoff Champion!
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    • 22 min
    MR Leadership Week: Rob Volpe of Ignite 360

    MR Leadership Week: Rob Volpe of Ignite 360

    Anyone who knows Rob Volpe knows he is a deeply empathetic professional and leader. As the CEO of Ignite 360, he leads a team consulting with with some of the world's leading brands to help them connect and understand their consumers. 
    In this episode he gets into great data on who consumers are dealing with the pandemic and recession. Beyond the data, his team is focused on helping companies think about their employees and their consumers with the empathy lens. He shares with us the steps needed to develop empathy and while driving home the need for it in business. As Henry Ford said over 100 years ago, "If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own."
    Ever self-reflective, Rob shared his internal discussions with his team about how he has changed his leadership style during this pandemic. As he has dialed up the vulnerability with both his team and his clients, he has been able to keep showing up in a more present way. 
    As astute observer of life and a master storyteller he has been very excited by Ingite 360's recent self-funded project called Navigating to a New Normal. This ongoing study tracks changes in American values and behaviors as a result of the Coronavirus pandemic and recession. 

    Sponsors:
    Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 27 min
    MR Leadership Week: Sarah Kotva of Fieldwork, Inc.

    MR Leadership Week: Sarah Kotva of Fieldwork, Inc.

    If you're in the qualitative side of the MR business then you know the team at Fieldwork. They are friendly, helpful and definitely teach us all a thing or two about five-star hospitality. Whether they volunteer to check you in at Quirks, or sponsor Women in Research continued education and networking events, they always show up with a smile. With the advent of Coronavirus few segments of the industry were hit as hard as focus group facilities.
    With that perspective, we talked with Sarah Kotva, VP and Partner at Fieldwork, Inc. about what has kept them focused and afloat as we all navigate these uncharted waters. 
    Sarah is quick to point out that businesses have been operating in "the great unknown" over the past few months. Strengths that Fieldwork has displayed, she believes, have been in communication and adaptation. Fieldworkers pivoted both their internal communication and their client work (imagine rotating two mountains 90 degrees at the same time!) to virtual formats in order to continue addressing questions and moving work forward.
    Through all that, they were able to flexibly and safely retain their high levels of productivity and togetherness. 

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    • 14 min
    Priscilla and Jocelyn Simon Share a Moment of Truth

    Priscilla and Jocelyn Simon Share a Moment of Truth

    Decisions are like onions. They have layers. And sometimes they make you cry a little bit. The truth is, the complex cognitive and emotional workings that drive our choices are not always aligned with our perception of them. 
    In this episode, Priscilla McKinney talks with Nailbiter’s SVP and Head of Client Services, Jocelyn Simon, about the minute, specific decision point: the moment of truth. Nailbiter’s platform helps brands unlock shopper insights through a platform that facilitates video shop-alongs for planned shopping trips. This allows them to capture the moment as it happens, and to observe the differences between real and reported truth. 
    Along the way, they talk about developments in ecommerce, the value of partnership, the absence of data between product launch and sales reports, and the misleadingly bad cover art for Rich Dad, Poor Dad (layers!!)

    Sponsors:
    Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Our team is ready to lend our expertise to complete projects to your specifications today. Visit our website to learn more!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 29 min
    Priscilla and Ashley Put the “Fun” in Marketing Fundamentals

    Priscilla and Ashley Put the “Fun” in Marketing Fundamentals

    Show of hands: Anyone else getting sick of receiving random messages from every site you’ve ever bought anything from over the past 13 years? They’re like “Here’s how we’re handling the pandemic...need some new cuff links for these trying times?” What a bunch of applesauce. Priscilla and Ashley use Superman vision to reveal the hidden cause behind this unprecedented outcropping: It is the panic caused by an absence of marketing fundamentals. 
    See, when you have your marketing fundamentals lined out, you won’t be sending weird tone-deaf sales-y emails to people who bought one stupid tie tack for their nephew back in 2006. You will, instead, pivot on your marketing anchor point, and continue doing the good work. The five fundamentals covered in this episode are SMART Goals, Personas, Content Plan, Competitor/Content Analysis, and Defined Metrics/KPIs. 
    Peep all free the Little Bird Marketing resources mentioned in this episode here: www.littlebirdmarketing.com/resources

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 39 min

Customer Reviews

5.0 out of 5
42 Ratings

42 Ratings

Karen Briscoe, Author ,

Inspiration and Insights

Inspiration and insights that transform businesses and lives. Achieve a higher level of success by tuning in to Priscilla and guests. Karen Briscoe, author and podcast host 5 Minute Success

akeirans ,

Great host, content and stories

Pondering is a great podcast that is insightful, relateable and fun. Priscilla is a great host who celebrates her guests and their unique perspectives and skill sets. She leads the discussions in a natural way that makes you feel like you’re listening on two friends catching up. It has become a staple for me and I would highly recommend it.

BigShoulders66 ,

Good insider information on the MR world and on owning a business

Pricilla has a really unique perspective from inside the market research world.

She sees how MR is changing and how business owners are responding to those changes.

Each episode ends up teaching me something PLUS she’s got a great way as an interviewer.

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