305 episodes

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

Ponderings from the Perch Little Bird Marketing & C-Suite Radio

    • Business
    • 5.0 • 157 Ratings

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

    Let's Turn Marketing Chaos into Organization

    Let's Turn Marketing Chaos into Organization

    Chaos isn’t a word that usually makes us feel warm and fuzzy inside. It’s a word that maybe you flinch when you hear, or your stomach does a little flip. Who wants life to be filled with chaos and uncertainty anyways?
    Well, chaos is inevitable. It’s part of growth and change. Personally and professionally. CEO and Little Bird Momma, Priscilla McKinney, and Executive VP Ashley Le Blanc know a thing or two about navigating chaotic situations with grace and strategic planning. Join us on the Ponderings from the Perch podcast as we become your collaborator in turning marketing chaos into marketing organization. 
    Does this sound familiar?

    “Our company doesn't have a strong system in place to generate the right leads”

    “Our marketing actions are not in alignment with company goals”

    “My team just lacks the time and/or marketing expertise to execute our plan”

    When strategic planning is at the forefront and there is a plan in place, marketing chaos evolves into marketing organization, which leads to *sigh* marketing clarity.
    And the research backs that up. Research shows that marketers who proactively write a marketing plan are 356% more likely to report success. So let’s go over five tips to build an annual marketing plan. Strategize, organize, accountability, repeat, and execute. We’ll break these five strategic planning action items down more in-depth on the podcast.
    If you have a hankering for more strategic planning in the name of marketing organization, don’t let the fun stop here. Download our free SMART Goals resource guide here.
    Shoutout to our sponsors Fieldwork and Year of Joy!

    • 31 min
    4 Ways you Can Digitally Transform Your Team Today

    4 Ways you Can Digitally Transform Your Team Today

    Digital transformation is more than a buzzword. It’s a real, valid, and necessary concept and change necessary to be a part of the market today. Nobody uses a phonebook to find a business phone number, and your employees likely aren’t carrying around heavy three-ring binders anymore. To play ball— you’re going to have to step up to the plate: the digital transformation plate.

    In this episode of the Ponderings from the Perch podcast, CEO and Little Bird Momma Priscilla McKinney pulls back the curtain on digital transformation and how your business and brand can utilize these tools and tips to supercharge your marketing efforts and engage your team at a whole new level!

    4 Tips To Digitally Transform Your Team


    Get Your Team Engaged With Social Selling

    Take A Load Off Your Plate With Content Management Systems

    Get Clarity by Streamlining Communication Channels

    Change the Game with Project Management Systems


    Social selling, when done with genuine employee advocacy can engage your employees in exciting new ways, while also showcasing your brand’s culture to attract the best and brightest AND generating leads which, of course, leads to a boost in revenue. 

    We did mention ditching the 3-ring binders right? Content management systems take the headache out of the social media schedule stress-fest, whereas streamlining your communication channels takes the running-around-like-a-chicken-with-it’s-head-cut-off feelings out of the office entirely. For the opportunity to go a little deeper and really change the game with your team, project management systems will level up your to-do lists, filing systems, and more.

    Digital transformation is the name of the game. Tune in to get ready to step up to the plate and swing, batter, batter swing!

    If you know that your business is in need of digital transformation but don’t know where or how to get started, we’d like to introduce you to our SOAR system— with do-it-yourself and done-for-you options you’ve got nothing to lose.

    Shoutout to our sponsors: Multilingual Connections and Year of Joy!

    • 19 min
    Dig into Tech-enabled Consumer Insights with Paul Gaudette

    Dig into Tech-enabled Consumer Insights with Paul Gaudette

    Want a standing invitation to every party? Your wish is our command. Actually, it’s at the generous command of Paul Gaudette, CEO and co-founder of Dig Insights. Priscilla McKinney, CEO and Momma Bird, talks shop with Paul about tech-enabled consumer insights. As Dig Insights is one of the fastest growing consumer insights companies in Canada and is often listed as one of the most innovative research companies globally— Paul is definitely someone who talks the talk and walks the walk. He also, quite literally, has extended an invitation for you to attend any Dig Insights party he throws. Toss some confetti and pop that champagne!
    While there was no imbibing on the podcast, Paul ceremoniously pulled back the curtain on tech-enabled consumer insights and about what innovation means to him and his company. Innovation isn’t one-sided. It’s two-sided. Consider the consumer experience and the client experience. Ask the right questions. Speak to people as if they are normal people. Using relevant language is key.
    If you’re just beginning to dip your toes into the world of research or if you’re trying to find a way to get comfortable with tech platforms, Paul has amazing advice to offer you.
    And it’s simple. Painfully simple.
    Learn the fundamentals and remember that you yourself are a consumer! You don’t just have to put yourself into the shoes of the consumer, you are a consumer. Think about what you do, what challenges you face, and how you’d respond to questions when asked.
    Are we right or are we right? Painfully simple.
    For more tips, tricks, and downright great advice, make sure you subscribe to the Ponderings from the Perch podcast. And make sure to tune into the Dig Insights Podcast! 
    Shoutout to our sponsors Cloud Research and AG Access! 

    • 23 min
    Stop Doing Email Marketing Wrong: Learn from Hank Hoffmeier

    Stop Doing Email Marketing Wrong: Learn from Hank Hoffmeier

    No one wants a bag of crap on their doorstep. If you’re thinking about email marketing in the wrong ways, you’re essentially delivering bags of crap to people’s virtual doorsteps. No bueno.

    Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong with email marketing. Your hazard lights will be flashing. Your red flags will go up left and right. More than a few lightbulbs will go off. 

    After all, you don’t know what you don’t know.

    Do you have a thing or two to learn about:

    Automation?

    Segmentation?

    Split Testing?


    If your answer was yes, yes, and more yes then you’re not alone. The world of email marketing is constantly shifting. We all have to keep our eyes and ears to the ground. Hank’s bottom line? Simplify everything. Don’t overthink it. There are certain things that need to be checked off your list, like email authentication, sender policy framework (SPF), and Domain Keys Identified Mail (DKim). But there are also important strategic elements to consider, like a cadence that works for your audience (not for you!), and providing value with each and every email.

    As Hank says, “Stop thinking about it from a marketer's perspective.” You have to think about email marketing from your client’s point of view. 

    For more from Hank, download his freemium 501 Examples of Good and Bad Subject Lines.

    Shoutout to our sponsors Fieldwork and CloudResearch!

    If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team! 

    On the hunt for powerful content marketing and strategy resources? Come under our wing.

    • 30 min
    Esomar Council Elections: A Conversation with Lisa Wilding-Brown

    Esomar Council Elections: A Conversation with Lisa Wilding-Brown

    With Esomar Council elections in full swing until October 25th, host Priscilla McKinney and Lisa Wilding-Brown meet to unpack all the reasons why leaders in the insights space would take this much time and effort to volunteer for this gig. While both our CEO and Momma Bird and InnovateMR CEO are on the ballot this episode is about pulling the curtain back and showing those curious about this effort what it really takes, how you can contribute and why it is important to get more people participating with different points of views, skills and passions.
    Lisa opens up about her passions for data quality, DEI and mentorship through different Esomar steering committee. In the past year Lisa has contributed to each of these efforts in the global insights community. You’ll want to year more about YES (Young Esomar Society).
    No matter who is elected by month’s end, the association is in good hands based on the highly-qualified candidates for the council seats:
    Nikki Lavoie
    Alain Mizrahi
    Dharmendra Jain
    Priscilla McKinney
    Tom De Ruyck
    Priya Lobo
    Claudette Dearnaley
    Vanessa Oshima 
    Jean-Marc Leger
    Seyi Adeoye
    Martin Oxley
    Manny Rodriguez
    Michaela Gascon
    Lisa Wilding-Brown
    Mariela Mociulsky
    Martha Llobet
    Joy Uyanwune
    Corrine Moy
    Paul Hudson
    Diana Mitkov

    Shoutout to our sponsors CloudResearch and Fieldwork!

    • 23 min
    3 Ways to Become a Better Collaborator

    3 Ways to Become a Better Collaborator

    Work faster. Work smarter. Work harder. Work more. These things are no longer the answer.

    Work has fundamentally changed, especially for knowledge workers, and the answer lies in working differently. Collaboration in the workplace is key. 

    Are you the kind of person who needs some data? Employees working for companies with effective internal and external collaboration initiatives are about 22% more likely to believe that their employer cares about their morale, thus making collaborative employees more loyal to their organizations than their peers. And companies that promote collaborative working environments are 5x more likely to be high performers than companies with fewer employee collaboration initiatives. Data is power! Information is power! 

    Collaboration is the new competition. That’s why it’s the title of CEO and Little Bird Momma, Priscilla McKinney’s forthcoming book. In this podcast episode, Priscilla chats with LBM Executive VP, Ashley Le Blanc, about elements of the collaboration process and what you can do to hone your collaboration skills.

    You may have heard a thousand and one mental health professionals, yoga teachers, spiritual gurus and gangsters alike harp on the benefits of gratitude. They’re on to something, folks. It’s not Koolaid. 

    The mindset shift of gratitude leads us toward offering shout-outs to the people who have helped us along the way. We all know that we didn’t get to where we are today alone. Shoutouts sets the ball rolling in the collaboration process. Go from the ABC to the ABH. Turn that ABC of sales phrase, “Always Be Closing,” and morph it into ABH - Always Be Helping. Shifting your mindset from "what is best for the company" to "what is best for the client" or "what is best for the industry," shines a new light on the value of collaboration. 

    Ah, there’s so much more to share! Collaboration in the workplace is our jam. Strawberry, blueberry, apricot, you name it. The collaboration process is what we’re all about here at Little Bird Marketing. So flit on over to the podcast and spread the juicy jam of collaboration all over your warm buttered toast. Did we take that metaphor too far? Or just far enough?

    Shoutout to our sponsors Fieldwork, CFR, and CloudResearch!

    If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team! 

    On the hunt for powerful content marketing and strategy resources? Come under our wing.

    • 22 min

Customer Reviews

5.0 out of 5
157 Ratings

157 Ratings

Arlie K ,

Perfect ponderings!

It’s obvious Priscilla puts extraordinary effort into every single episode of Ponderings from the Perch. But what makes this show a true standout is the quality of the guests, stories, and tactics. Don't miss it!

malfoxley ,

Great show!

Priscilla, host of the podcast, highlights all aspects of marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

AngelRoman555 ,

Good job

Thank you putting your wisdom and knowledge out into the world! Sound quality is awesome too (I really appreciate that!

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