Helping women grow their online brand through photos that connect with their ideal client.
Infusing Your Brand Into Your Client Experience with Brooke Jefferson.
Brooke Jefferson is a family photographer, podcast host of the Book More Photography Clients Podcast, and business coach, who thrives on helping photographers book more clients through marketing their businesses on social media and building relationships with their local communities. Her focus is helping others maximize their potential by creating a profitable, sustainable, and most importantly, a fulfilling photography business. She’s built a 6-figure photography business and teaches photographers how to grow their own thriving business.
Brooke knows that the best way to increase your growth is through client experience. In fact, she is a known expert on mapping out a client experience and unleveling it. Allowing business owners to both increase their client numbers and retention. Here are some of her powerful tips.
FIRST IMPRESSIONS ARE EVERYTHING
In business you only get one chance and then people have a deep opinion of you. Whether you’re online or have a physical store, you need to focus on your client experience. This means, how are you showing up and how are you making your client feel? Start by asking yourself:
Do I have a streamlined and professional way of presenting myself and my services?Do I respond in a timely manner? (Do I greet my customers at the door?)How can I make myself/product/service the obvious choiceGetting real honest with yourself about these questions allows you to see the holes in your processes and how to improve the client experience.
Speaking of processes, Brooke tells us that your systems and processes are the key to an amazing client experience.
Learn more at www.britbennion.com/episode80
How To Use Photos On Your About Me Page
When someone lands on your "About Me" page they are looking for a reason to hire you - a reason to work specifically with you. So how can you do that and what pictures do you need to make your "About Me" page stand out from the competition?
1) Welcome the viewer into your space
When a potential client lands on your website and wants to learn more about you, they have some expectations when they click on "About Me". It’s like a new friend coming to your home and is about to ring the doorbell. They expect you to be the one to greet them at the door. They probably anticipate a friendly, “hello” or an invitation to come sit down and chat.
That’s exactly what you want your page to do for you.
You want to immediately show your face and welcome them into your world.
Imagine what it would be like if a neighbor knocked on your door, you cracked it open, stuck your hand out holding a sign with a paragraph of your life bio. Weird huh? That’s what so many people are doing when they forget to include a photo of themselves on their "About Me" page and think that a stanza on their life accomplishments is a good enough introduction.
Check out more on www.britbennion.com/episode79/
What to Wear and Why It Matters with Swapna Patel
Stepping into a brand photoshoot can be a very vulnerable experience. Getting all dolled up, staring into the lens of a camera, moving in awkward feeling poses. Not the easiest thing to do. But I spoke with my good friend and personal stylist, Swapna Patel, to give us the inside scoop on styling yourself for your personal branding session.
Swapna Patel is a New York City area-based personal stylist. She teaches female entrepreneurs to quit hiding behind their laptops in sweatpants, messy buns and confidently use their wardrobe as a tool to show up as the face of their brand.
As a stylist, Swapna has helped coaches, fitness experts, photographers, realtors, and other female business owners level up their style, using what they already have in their closet, so they can look like true industry experts. It is Swapna’s firm belief that it is not what you wear, it is how you wear it! While she loves style, she is not a label junkie, something she prides herself on! Working with Swapna has saved her clients lots of money, boosted their confidence and some say it has even changed their life!
So what is Swapna’s take on what to wear for your next photo session? She says that you should start with what you already have. Many times you have everything that you need in your closet, but you just don’t know how to put them together. It’s always a good idea to bring in an element of “play” and “creativity” to your style.
Also, ask yourself: What are the finishing pieces I need to complete this look? Don’t always go for the exact same things that you wear every day. Mix it up and have fun. Because you can use your wardrobe and style to tell a story about who you are. It’s all a part of who you are as a personal brand.
But what if you think you don’t “have a personal style”? Swapna tells us that you need to think about your brand aesthetic because it very often mirrors your own personal style. Start with the descriptors that you are using in your brand. For example “modern” - head on over to Pinterest and start creating a vision board of what you like. Focus on the colors that pop out to you and incorporate those into your wardrobe.
Pinterest is an excellent resource for you to not only understand what your style is, it also helps you to know what isn’t your style. Allow yourself to grow and play. Try something new. Mix and match what you already have and add pieces that compliment what you already have. That’s what brings life to your style.
When you are planning for your photoshoot here are a few strategies to look and feel your best:
Find out more at: www.britbennion.com/episode78
Debunking 3 Personal Branding Myths
Ready to debunk personal branding myths that I hear all of the time? This is important for you to hear at any stage in your business journey, because they are the basis of personal branding that people mess up all the time. So let’s set the record straight today.
1. You have to look or act a certain way in order to have a successful brand.
We are not robots….we are not machines….we are not the stepford wives...we are humans. Humans who run, own, and operate businesses.
The point in thinking of yourself as a brand isn’t that you create an alter-ego that you call your personal brand. It’s not that your personal brand all of a sudden is this super-human, polished, robotic persona of you. That’s all wrong. The actual point of a personal brand is to become authentic and intentional.
The best way to become more human in your brand is to know who you are and then accept that enough to tell your story.
2. You have to be an extrovert to have a personal brand
Many people who are successful and are building personal brands are actually introverts. So how do we balance between showing up online and being an introvert? A lot of it has to do with boundaries and understanding where to draw the line.
The best example of this is Jenna Kutcher. She is the queen of batching and this is one way that she is able to be successful and an introvert -because she protects her time and energy.
This is not to say that extroverts have it easy. They certainly deal with many things as well, but just remember...if you happen to be an introvert, it doesn’t mean that you can’t have a successful personal brand.
3. You have to have a certain number of followers to be successful.
This could be likes, followers, subscribers, downloads, anything. There is no magic number that you need to hit in order to be successful. In fact, you are the only one who gets to determine what success is for you. There are thousands of broke “influencers” and thousands of thriving businesses with small followings.
What matters most is finding what works for you and your brand. And this mostly means that you need to treat each and every follower with respect and understand that they are a human being, not a cash cow.
I’ve worked with many women entrepreneurs who have very small followings but generate multiple 6 figures and are living the lifestyle that they want. It’s because they’ve worked with me and understand that by getting clear on who they serve and how to best serve them, they can produce the results that they are promising and can generate the revenue that they need. And you can do the same. Start by serving who you have and stop focusing on the numbers. Your consistency and authenticity is going to get you to where you want to be far faster than if you focus solely on numbers.
Strengthen your Brand by Becoming a Confident Speaker
Amy Throw is an Award-Winning Entrepreneur, Executive Coach, Author & Speaker. Creator of the Full Circle 7 Method to Executive Presence, she helps women become powerful, respected leaders who are admired and trusted by others. With a background in sales, leadership, executive style, and personal branding she helps business leaders and entrepreneurs discover their unique genius zones, hone their leadership and public-speaking skills, and unleash a powerful executive presence. With her guidance, women transform into the powerful, influential leaders they were born to be.
If you are ready to change from uncertainty to confidence-if you want to have influence in your brand and business, Amy is your guide.
She understands how many women feel lonely and isolated while growing their businesses. This leads to stress, overwhelm, and a loss in confidence.
And if you don’t have that confidence piece, you can’t build your business. We’ve seen a massive shift in how businesses are marketed. With social media, you have an almost unlimited space to show up and speak about what you do. But one of the biggest challenges that women face is “public speaking”.
Public Speaking can be anything from:
On-stage speaking experience
Webinars / Zoom
Amy shares with us her 5 tips on how to help successful women overcome the fear of public speaking:
Stand Tall Like A Tree: We need to remember that how we look, in our posture, sends a message. We forget that we speak volumes without saying a word. Instead of getting stuck worrying about what you’re going to say and how you’re going to say it, start by just standing tall. This helps you to feel more stable and grounded, which will allow you to instantly be more confident.Shine the Light: Imagine that you have a search light that’s positioned in your heart-center. Stand in such a way that that search light can shine out to your audience. This opens you and your posture up, which signals confidence, and it will allow people to sense your energy. Bring the Energy of a Smile: The act of smiling releases the “happy hormone” oxytocin. If you bring the energy of a smile, not just the motion of smiling, you receive an oxytocin hit and the people who are watching you get an oxytocin hit. Your energy can be shown in person and through live video. Find a picture of something that brings you joy and look at it before you go on video or do your next presentation.Remember-It’s Not About You: When we are consumed by our fears, we cannot serve others.Use the “Stop Sign Technique”: When you have all of those self-destructing thoughts pop up in your mind. Start by recognizing the thoughts that you have, then visualize in your mind a stop sign, take a deep breath, and imagine all of those thoughts dumping out of your mind onto the sidewalk.These steps will not only help you in growing your business, they will help you in your whole life. You will feel so much more confident because you have trained your body and brain. Just like working out, building your confidence is like building a muscle.
Grab Amy’s Poised and Confident Guide
What Got You Here Won't Get You There
Are you doing the same thing over and over in your business just not seeing the results that you want? Maybe you have found success. Maybe you have a viable offer. But what about growth? It’s something that we all seem to be chasing. Let's dive into what you need to understand in your business so that you can achieve growth.
If you’ve been following me on IG or are in my FB group, you may know that I'm about to move across the country. YES! It’s honestly a big deal for me and my family. Our house is filled with boxes and I’ve been sorting through what to keep and what to leave. This has been a pretty stressful time for us.
But this is a good move for us. Really good. I’m excited in so many ways. We’ve been preparing for this moment for years and everything we’ve done for the past 5 years has lead up to this moment.
Yet, despite all of this amazingness, there have been so many times that I’ve thought to myself:
“Maybe this isn’t a good idea.”
“This is going to be hard and your life is so good now, why do you want to change it?”
“Who knows what’s going to happen after you move? You’ll have to start all over again. It may not be as great.”
Now hold on a minute. Remember, I just told you that this move is great for my family. I KNOW this is the next step for us.
So why do I get these thoughts in my head?
I have a mentor who once said to me:
“What got you here, won’t get you there.”
All of those crazy thoughts in my brain were telling me to stay where I was. To keep doing what I was doing. To play it safe.
Are you getting upset in your business because you keep doing the same thing over and over again and yet, you aren’t seeing any different results?
If you are stressed, worn out, or frustrated that you cannot get traction with booking more clients, it comes down to this one factor.
Understanding that what got you here won’t get you there.
So start by thinking about where you are today. Whether you have found success or are just starting out or somewhere in between. Now think about where you were last year and ask yourself:
"What have you done in a year’s time? Who have you served, what have you changed?"
A lot of times we fail to look back on what we’ve done to see where we’ve really come.
What have you done in the past 12 months? Have you grown? Do you know what steps you took to get you here? Have you kind of floundered? That’s okay, it’s not the end of the world. But what have you NOT done that has kept you where you are? What haven’t you done that has prevented you from having that growth that you want?
Let me give you an example of one of my clients. She and I were on a call about her business. She had laid out her current business model and what she was doing. Then she told me about where she WANTED to go and what she WANTED to do.
All of a sudden you could feel the energy in the conversation shift. She knew that growth was vital to get her to where she wanted to be. When I asked her why she wanted to work with me now and what motivated her to take action now, she said, "I know myself. And I’m scared to do this big thing. But I also know that I want to take my business to the next level. To grow. To make money. To live my passion. To do what I love. And I know that I can’t get there by doing what it is I’m currently doing.”
She KNEW that she had to make a change in her life and business if she wanted to get to the next level.
The same thing with me and move. I KNOW that doors and opportunities will be opened to me that I’ve never had before. And while I’m scared, I also know that I can still do it. And I know that if I stay doing exactly what I’m doing, I’m never going to get to where I really want to go.
And I know the same thing goes for you. What got you HERE, won’t get you THERE.
Loved Chatting wth Brittany
I was honored to be interviewed for episode 30. Brittany is insightful, fun, and a great interviewer. She's great at what she does and it shows.
Love the specific, useable info in bite sized episodes!
Oh wow- so helpful, and right on time for me!