Positioning: The Why, the Who, and the How w/ Sharon Scott The Marketing Mix: Thought-starters for B2B Business Leaders

Positioning is a fundamental part of marketing strategy. But it’s not always explicitly defined, particularly in small, fast-growing companies. In many cases, it’s based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it’s worth taking time to think through the Why/Who/How of your product or service, so you can develop the messaging and the Go-To-Market strategy that’s going to have an impact.Sharon Scott knows how to craft a positioning st...