50 min
Positioning – What It Is and How To Nail It B2B Uncovered
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- Marketing
In this episode Paul Denham talks with Jamie Barnett, Advisor and Board Member to high tech start-ups about product positioning.
Very few companies get their positioning right early on, sometimes ever, and this ultimately has a detrimental knock-on effect, with the worst case scenario where the company fails.
But this can be easily fixed with the right steps.
Jamie shares her advice and experience both as a CMO and a board advisor helping high-tech companies understand and communicate their positioning.
Tune in to get full value from this informative discussion.
In this episode Paul Denham talks with Jamie Barnett, Advisor and Board Member to high tech start-ups about product positioning.
Very few companies get their positioning right early on, sometimes ever, and this ultimately has a detrimental knock-on effect, with the worst case scenario where the company fails.
But this can be easily fixed with the right steps.
Jamie shares her advice and experience both as a CMO and a board advisor helping high-tech companies understand and communicate their positioning.
Tune in to get full value from this informative discussion.
50 min