Possible 2026: Retailers Are Getting Better at This

Todd and Tom are back from Possible 2026 with a quick breakdown of what actually stood out. There was plenty of AI talk — including CVS/CMX’s CorIQ — but that wasn’t the main story. What mattered more was how retailers are getting better at building real product, especially those with strong loyalty programs, and how that’s starting to change how brands can actually buy. From RMN campaign planning to extensions into Google/DV360 and other DSPs, the conversation is moving beyond sponsored search and toward flexibility. They discuss: * RMN product sophistication and where it’s showing up * CVS (CMX) and Albertsons (AMC) announcements * Mark Williamson (Costco) on a merchant-first approach to retail media * Why buying flexibility is becoming more important than rigid planning Plus a quick look ahead to what’s coming next. ⸻ Coming next: * Albertsons Media Collective — Google / DV360 and going where buyers are * CVS Media Exchange — a look at their new AI platform CorIQ