Today we’re doing something… different.
After 15 months of avoiding business travel, I boarded a plane to attend meetings in Israel. When I landed, it felt more like I boarded a DeLorean and time-traveled ahead to the era of Post Corona - a land far, far away.
WIth 85% of Israelis, 16 and older, inoculated, and with hospitals emptying out, it was clear that as far as Israelis are concerned - the pandemic is now just another chapter in history.
Life in Tel Aviv and Jerusalem felt like a movie trailer for the rest of the world - coming soon to a theater near you. I wanted to capture this intangible energy and bring it to your ears. So I called up Tuli, a Tel Aviv sound engineer and friend of ours who usually works on Israel’s leading films and television shows. He joined me for an afternoon of conversations at the heart of Tel Aviv’s bustling streets.
I started with Amit Aronson, a well-known restaurant critic in Israel, a television journalist, blogger and writer. Then I met with Yonatan Sagiv, a PhD in Literature and novelist who has written three popular Hebrew language detective novels. A few blocks away I met with Yaara Keydar, a fashion historian and curator, who is now working on her doctorate at Hebrew University. I wrapped up the day with my old pal Danna Starn, who is Managing Director of YES Studios and -- according to The Hollywood Reporter -- has a knack for turning "hyper-local shows like 'Fauda', 'On the Spectrum' and ‘Shtisel’ into international hits".
These conversations paint a picture of life in Post-Pandemic Israel… A picture that could be our reality in a few months.