The Power of Effective Case Studies (And 3 Steps to Creating Them‪)‬ Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review.
Her CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal.
There is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ensure that they understand what you expect from them.
Camille also explains how to use the three-tier interviewing system to encourage your customers to give thorough, specific answers.
Topics covered:
What is wrong with typical online user studiesThe benefits of producing one in-depth story instead of 50 shallow onesEnsuring all content produced is usefulThe consequences of shallow user stories on your brandUsing the inverted triangle to organize your storyHow to convince people to be on your blog or podcastThe importance of being a good storytellerThe benefits of recording interviews to make full use of the contentHow to be the painkiller and not the vitaminPreparing your customer in advance of the interviewResources mentioned:
NotionTeslaFirst Round ReviewVentureBeatThe Wall Street JournalObviously Awesome by April DunfordThis Is Marketing - Seth GodinWriting & Self-Publishing a Marketing Book: A No-Bull Guide5 Proven Methods for Positioning Your New ProductHubspot
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Finally...
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