Matthew joins us on The Divided States of Media to discuss how we can engage our differences across the political divide and find common points of agreement — which he has successfully achieved in the marketing of his book. He also describes the influence that advertisers have on the media products our nation has gone from devouring to choking on: “The advertising business fundamentally decides what kinds of media are worth creating.”
His advice to the advertising community: “think about the consequences of your actions and the power that you have to shape the media going forward.” For marketers feeling sidelined by the vitriolic nature of modern media, this episode is your rallying cry to be part of the solution. Listening to Matthew not only makes you smarter, but it’s also a fun ride. Let me know what you think.