In the light of our recent partnership with The Trade Desk, we're so excited to have Brenda Tuohig on our show as we discuss the value of AdTech and ResTech working together. First, let's start by getting to know Brenda a little bit better.
She's the Senior Vice President of Global Data Partnerships at The Trade Desk, the fastest-growing demand-side platform in the industry. Before joining The Trade Desk, she was Vice President, Global Agency Partnerships at Oracle Data Cloud. Currently, in charge of overseeing all aspects of The Trade Desk's data partner ecosystem across targeting, measurement, CTV, identity, and retail partnerships, Brenda is the person to talk to when it comes to media buying.
In this episode, our host Patrick Comer talks to Kumar Doshi, the Senior Vice President of Marketing at Lucid, and Brenda about the power of AdTech and ResTech cooperation, how they're working together to improve advertising and media measurement, and what the future holds for advertisers on the internet.