33 episodes

Powerplayers in Business and Life, hosted by Adrienne Richardson, is the show that shares stories of success from top business leaders, as well as those who have risen above personal challenges and found success and meaning in their lives.

Powerplayers in Business and Life Adrienne Richardson

    • Business
    • 5.0 • 13 Ratings

Powerplayers in Business and Life, hosted by Adrienne Richardson, is the show that shares stories of success from top business leaders, as well as those who have risen above personal challenges and found success and meaning in their lives.

    S2E10 Live Call-in: Targeting Cyclical Audiences

    S2E10 Live Call-in: Targeting Cyclical Audiences

    Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers questions from her listeners about the best ways to target cyclical audiences with your Facebook ads. She explains the difference between traffic and conversions, how to adjust your messaging to target multiple audiences, and the importance of geography when crafting high-converting copy. Stay tuned.

    • 19 min
    S2E9 Live Call-in: How to Make the Most Out of Your Facebook Ad Spend

    S2E9 Live Call-in: How to Make the Most Out of Your Facebook Ad Spend

    In this week’s episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to maximize ad spend on Facebook. She shares her tips and techniques on how to use your average customer value to inform your advertising budget, as well as how to work around Facebook’s rule against running ads to a group. Stay tuned.

    • 19 min
    S2E8 Live Call-in: Facebook Targeting Top Tips

    S2E8 Live Call-in: Facebook Targeting Top Tips

    In this week’s episode, Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers her listeners’ questions about how to find, attract, and convert the right target audience for your Facebook ads. Stay tuned as she discusses how to target people who speak different languages, how to create lead magnets that attract more quality clients, and her top strategies for targeting specific job titles.

    • 21 min
    S2E7 Live Call-in: Boosting Facebook Advertising During Unprecedented Times

    S2E7 Live Call-in: Boosting Facebook Advertising During Unprecedented Times

    In this episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to pivot your Facebook advertising strategy during unprecedented times. She shares her expertise on targeting an audience that doesn’t have a sense of urgency, driving consumers to videos versus evergreen webinars, and boosting sales in times of crisis. Stay tuned.

    • 30 min
    S2E6 Live Call-in: How to Target the Right Audience With Facebook Ads

    S2E6 Live Call-in: How to Target the Right Audience With Facebook Ads

    In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to target different audiences with your Facebook ad campaigns. She gives her advice on the best ways to increase your engagement, how to target within the Special Ad Category, and when you should bundle multiple audiences in one ad set. Stay tuned.

    • 23 min
    S2E5 Live Call-in: Best Strategies for Facebook Targeting

    S2E5 Live Call-in: Best Strategies for Facebook Targeting

    In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers her listeners’ questions about Facebook targeting best practices. She shares her expert tips and tricks for targeting small business owners, driving leads to landing pages, and writing ad copy that Facebook won’t reject. Stay tuned.

    • 18 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

LaneyB3 ,

Finally, a business podcast NOT for beginners

Love the high level conversations that Adrienne brings to the table. Straight to the point, real life stories, and fantastic guests for the 7 figure business.

Mo Faul ,

True Powerplayer!

Adrienne is an amazing woman of talent and strength and she is a true power player!! She k owns how to make things happen and move the ball on any business!! Now she shares her wisdom and connections!! Bravo!!

tlcetc ,

True leader and inspiration!

I’ve know Adrienne from the early magazine days and have been blessed to watch her grow and shine at whatever she does! Power Players does not disappoint! Smart, fierce, honest, and REAL talk!

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