Powersports Business Power Hour psbpowerhour

Brendan Baker talks to Blackman's Cycle in Emmaus, PA, about an interesting idea for selling a very rare motorcycle. Chris Line, marketing director for the dealerships along with his CFO have made a special token called an NFT (non fungible token) to go along with the sale of a rare Aprilia XTrenta 1100 superbike. The bike is #95 of 100 and the token was specially designed to authenticate the sale and ownership of the bike for the new owner.

Editor Brendan Baker interviews Apiar Risk Management's Zach Materne to discuss the world of insurance for powersports dealers in today's risky environment. Zach comes from a powersports background and was a dealer principal before joining Apiar, so he knows the unique struggles dealers face and how he can help get them the right coverage.

Madelyn speaks with John Resciniti III, president of Motorcycle Mall in New Jersey. Resciniti shares how his grandfather started the dealership in 1975, how the dealership has grown since, what changes have been made to provide a career for employees and much more.  

Brendan and Madelyn talk to Broward Motorsports' General Manager Anthony Bruno about their recent grand opening and the culture at the dealership. 

Brendan and Madelyn sit down with the president of BRP's powersports and marine division to discuss the future of the brand and where they see electrification fitting into the company's strong portfolio of products.