53 min

PPC automation: How the world’s best PPC agencies adapt and thrive | PPC Town Hall 61 PPC Town Hall

    • Marketing

Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process in their agencies.  

P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.  

Tune into this episode to learn: 

- What should your agency do and not do in this automation era? 

- Why and how to do better attribution and measurement? 

- What skills should you look for when hiring? and more.  

Our expert guests: 

- Kasim Aslam, Solutions 8 

- Patrick Gilbert, AdventurePPC 

Resources:


https://adventureppc.com/blog/bootstrapping-a-custom-attribution-solution-for-a-dtc-brand
https://www.joinordiebook.com/
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?keywords=How+Brands+Grow&qid=1660227941&sr=8-1
https://www.youtube.com/watch?v=Q4FsRKxUtIQ

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#googleads #sem #optmyzr #adtech #digitalmarketing

Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process in their agencies.  

P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.  

Tune into this episode to learn: 

- What should your agency do and not do in this automation era? 

- Why and how to do better attribution and measurement? 

- What skills should you look for when hiring? and more.  

Our expert guests: 

- Kasim Aslam, Solutions 8 

- Patrick Gilbert, AdventurePPC 

Resources:


https://adventureppc.com/blog/bootstrapping-a-custom-attribution-solution-for-a-dtc-brand
https://www.joinordiebook.com/
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?keywords=How+Brands+Grow&qid=1660227941&sr=8-1
https://www.youtube.com/watch?v=Q4FsRKxUtIQ

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#googleads #sem #optmyzr #adtech #digitalmarketing

53 min